As executive leader of EQAL, Everyday Health's Los Angeles-based media company that powers influencer networks around celebrities and brands, Seigel manages strong and talented team members across multiple disciplines: Editorial, Client Services, Branded Content, Video Production, Interactive Design, Project Management and Business IntelligenceManage creative and business aspects of media properties in multiple verticals: Parenting (www.WhatToExpect.com), Food (www.RecipeRehab.com), Millennial Lifestyle (www.LaurenConrad.com), and Beauty (www.MichellePhan.com)Launched new partnership with L’Oreal-- running award-winning content marking initiative, MakeUp.com. Highlights include: Growing organic traffic by over 700% and Facebook Likes by over 250,000 in less than 10 months.

Built out revenue leading division with award-winning social and digital campaigns for clients such as Kraft Foods, Clorox, Kohls, Walgreens, AVON, Prestige Brands, and Boulder Brands.Developed creative and led execution of Kraft Foods'​ Gold-Effie winning program, "Real Women of Philadelphia"​ (featuring Paula Deen). Program resulted in 5% lift in sales for Philadelphia Cream Cheese. Oversight included content and social strategy, talent management, website design and build, video production, live stage show with Paula Deen, and multi-platform integration across TV & print.Created and led execution of Walgreens’ Effie winning wellness community, "Walk With Walgreens"​ (featuring Alison Sweeney). Grew audience base from 0 to over 750,000 members within first 14 months and built loyalty program to help motivate the wellness-driven community to walk over 26 million miles. Developed and led execution of Clorox’s award winning program, "The Clorox Lounge" (winner of Best Social Media Campaign, PR Daily). Increased brand’s FB page by over 135%.

Launched EQAL’s Celebrity Influencer network with video and editorial-driven communities such as Paula Deen’s Get Cookin’ and Alicia Silverstone’s The Kind Life. Co-created and executive produced CBS' award-winning digital series, Harper’s Globe. This series was a transmedia first for CBS, creating an innovative, interactive storytelling experience that bridged narrative across TV and the web through a highly engaged social community. Managed the creation and build of Level26, the "world’s first divi-novel” from CSI creator, Anthony Zuiker. Built social strategy around book’s launch helping to catapult book to NY Times bestseller.

Led production studio with first look deals at New Regency Enterprises and 20th Century Fox Television. Oversaw development and production of feature film and television projects at a variety of studios and networks including Fox, Sony, Universal, HBO, ABC and CBS.Developed and co-wrote single camera comedy pilot for Fox Television Network.

Executive Producer of the Universal Pictures' comedy "Role Models,” which grossed over $90 million worldwide box office