Service Director, Account-Based Marketing
Current
Jan 2019 - Present
AeroLeads people directory · profile
Matt Senatore Email & Phone Number
Service Director, Account-Based Marketing for the SiriusDecisions Product Line at Forrester
at
Forrester
1 work email found
@forrester.com
8 phones found area 415, 856, and 203
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Service Director, Account-Based Marketing for the SiriusDecisions Product Line at Forrester
Location
New York City Metropolitan Area, United States, United States
Who is Matt Senatore? Overview
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Quick answer
Matt Senatore is listed as Service Director, Account-Based Marketing for the SiriusDecisions Product Line at Forrester at Forrester, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at forrester.com, phone signal with area code 415, 856, 203, and a matched LinkedIn profile for Matt Senatore.
Matt Senatore previously worked as Service Director, Account-Based Marketing at Forrester and Service Director - Account-Based Marketing at Siriusdecisions. Matt Senatore holds B.S., Marketing, Finance from University Of Connecticut.
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{first_initial}{last}@forrester.com
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Profile bio
About Matt Senatore
In his role as service director for the Account-Based Marketing (ABM) practice, Matt Senatore is responsible for setting the overall direction for the ABM service as well as execution. He leads a team of experienced marketers-turned-analysts through client delivery, research innovation, service development, consulting, internal and external speaking engagements as well as sales and marketing enablement. Prior to joining SiriusDecisions, Matt was vice president of global marketing at Casewise Systems, (since acquired by erwin). He was responsible for strategic marketing planning and execution of comprehensive global and country-specific marketing activities, including branding and positioning, content, digital media, account-based/customer marketing, demand generation, communications, events, analyst relations, and agency and vendor management initiatives.Matt also spent six years at PepsiCo in a variety of roles, including customer marketing where he worked hand-in-hand with the sales organization to develop annual account-based marketing strategies and plans designed to drive revenue, profit and customer advocacy with large strategic foodservice accounts. Earlier in his career, Matt worked as a consultant at Peppers and Rogers Group, the leading customer relationship marketing boutique consulting firm, where he assisted organizations with developing and implementing growth- and retention-based marketing strategies and programs that also improved the customer experience. Matt has been named as a "Top 100 B2B Marketing Influencer" and featured in numerous publications and podcasts including ABM In Action, DemandGen Report, CMO.com, DMNews and MarTech Advisor. He is also a frequent speaker at leading b-to-b events including B2BMX, FlipMyFunnel, Marketo Marketing Nation, ABM Innovation Summit as well as SiriusDecisions events across the globe. Matt earned a BS in finance and marketing, with honors, from the University of Connecticut.Twitter = @MattSenatore
Listed skills include Strategy, Marketing Strategy, Crm, Lead Generation, and 19 others.
Current workplace
Matt Senatore's current company
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12 roles · 30 years
Matt Senatore work experience
A career timeline built from the work history available for this profile.
Service Director - Account-Based Marketing
Current
Jan 2016 - Present
Research Director, Account-Based Marketing Practice
CurrentSiriusDecisions is a research and advisory firm focused on delivering operational intelligence to sales, marketing, and product leaders in the B2B space. These leaders are able to make more informed and aligned business decisions through access to our industry analysts, proprietary research, benchmark data, peer network, events, and e-learning courses.
Oct 2013 - Present
Vice President Of Global Marketing
Casewise is a globally recognized leader of Business Process Analysis (BPA), Business Process Management (BPM) and Enterprise Architecture (EA) software and consulting solutions.Responsible for overall strategic planning and successful execution of comprehensive global, as well as country-specific, marketing activities. Oversaw all branding.
Jan 2012 - Apr 2013
Vice President Marketing & Commercial Sales Executive - North America
Oversaw N.A. marketing while also leading select commercial sales efforts - focusing on new product introduction opportunities and strategic account management penetration. Selling both software and services, I secured new target accounts, grew select strategic accounts and sold first-ever workflow solution in North America, resulting in $400K+ revenue.
Jan 2011 - Dec 2011
Vice President Marketing - North America
Led the North American marketing strategy, lead generation, content development, analyst relations and marketing communications. Influenced global branding, positioning and digital media strategy. Early adopter of marketing automation and lead scoring (Marketo) for lead nurturing and customer marketing communications. Worked with leadership and sales to.
Nov 2009 - Dec 2010
Channel Strategy & Marketing
PepsiCo is a world leader in convenient snacks, foods and beverages with revenue of more than $65 billion.Developed, executed & managed marketing strategies, plans and programs, across all PepsiCo’s beverage brands, for K-12 and College & Universities for entire U.S. business (~$350MM). Led a team of 3 associates and controlled A&M budgets exceeding $1.0MM.
May 2008 - Oct 2009
Sports Marketing - Foodservice Activation
Oversaw sports activation for the Foodservice Division. Areas of focus include leveraging NFL, MLB, NHL, Racing and Action Sports for use in Account Specific Programs with our Customers.
Jan 2007 - Oct 2009
Innovation Marketing
Responsible for identifying, concepting, researching and developing innovative products and solutions for the Foodservice Division, including "Better For You" foods and beverages as well as equipment and merchandising innovation.Lead cross functional, cross-divisional teams across a variety of brands and categories including: Gatorade/G2 Fountain, custom.
Feb 2006 - May 2008
Customer Marketing - Large National Accounts
Partnered with C-Level business and marketing executives at large national restaurant chains (Wendy's, Bennigan's, Steak and Ale, Ponderosa/Bonanza, etc.) to build holistic business strategies enabling an increase in guest traffic, guest revenue, profitability and overall guest experience/satisfaction. Leveraged and secured relevant Pepsi assets.
May 2004 - Feb 2006
Management Consultant
Peppers & Rogers Group
Peppers & Rogers is a globally recognized business strategy consultancy aiding clients in the development, implementation and management of customer relationship management (CRM), 1-to-1 initiatives.Led or played an integral role in the discovery, development, implementation, communication and management of customer-focused business strategies and tactics.
2000 - 2004
~4 yrs
Associate
Wunderman is the largest global marketing services network in the world, offering consulting, direct marketing, interactive and advertising support.Conducted and leveraged qualitative and quantitative customer and market research, competitive benchmarking, SWOT analysis, etc. to help identify and develop go-to-market and positioning recommendations for our.
1996 - 2000
~4 yrs
1 education record
Matt Senatore education
-
University Of Connecticut
FAQ
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Quick answers generated from the profile data available on this page.
What company does Matt Senatore work for?
Matt Senatore works for Forrester.
What is Matt Senatore's role at Forrester?
Matt Senatore is listed as Service Director, Account-Based Marketing for the SiriusDecisions Product Line at Forrester at Forrester.
What is Matt Senatore's email address?
AeroLeads has found 1 work email signal at @forrester.com for Matt Senatore at Forrester.
What is Matt Senatore's phone number?
AeroLeads has found 8 phone signal(s) with area code 415, 856, 203 for Matt Senatore at Forrester.
Where is Matt Senatore based?
Matt Senatore is based in New York City Metropolitan Area, United States, United States while working with Forrester.
What companies has Matt Senatore worked for?
Matt Senatore has worked for Forrester, Siriusdecisions, Casewise, Pepsico, and Peppers & Rogers Group.
How can I contact Matt Senatore?
You can use AeroLeads to view verified contact signals for Matt Senatore at Forrester, including work email, phone, and LinkedIn data when available.
What schools did Matt Senatore attend?
Matt Senatore holds B.S., Marketing, Finance from University Of Connecticut.
What skills is Matt Senatore known for?
Matt Senatore is listed with skills including Strategy, Marketing Strategy, Crm, Lead Generation, Cross Functional Team Leadership, Marketing Communications, Customer Insight, and Management.
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