Matt Serralta Pmp, Cssgb Email & Phone Number

Wellington, Fl, Us

1. Business ProcessesAt Upsell Digital, we help organizations—from lean startups to established enterprises—streamline their operations using AI-driven insights. By analyzing current workflows, we identify opportunities to reduce complexity, eliminate bottlenecks, and implement best practices. The result is a more agile, efficient foundation that empowers teams to focus on innovation, drive meaningful outcomes, and sustain long-term growth.2. Payment Processes (AI-Powered)In today’s fast-paced digital economy, reliable and secure payment processes are critical, regardless of company size. Upsell Digital integrates advanced AI solutions that optimize transaction approvals, minimize fraud, and deliver a frictionless payment experience. We ensure that payment infrastructures are not only robust and secure but also finely tuned to support growth, improve customer satisfaction, and strengthen the bottom line.3. Internet Marketing Using AIUpsell Digital leverages artificial intelligence to elevate online marketing strategies for both up-and-coming brands and global market leaders. By combining predictive analytics, personalized recommendations, and dynamic content optimization, we deliver targeted, resonant messaging that converts. Our approach amplifies return on ad spend, deepens engagement, and fosters enduring customer loyalty—positioning businesses to thrive in an increasingly data-driven marketplace.

Launched and grew company to 750,000 worldwide users. As member of board of directors (BoD) with 30% company ownership, play key role in business and marketing decisions and negotiated several major purchase agreements. Full P&L ownership.• SALES & REVENUE IMPACT: Surpassed 2nd year expectations after realizing $25M in sales and $6M in profit. • PRODUCT SUCCESS: During first year of operation, developed and managed programming teams in India and Russia to engineer software—now the fastest-growing all in one marketing platform for online businesses.• WINNING CULTURE: Assembled and groomed a performance-driven culture, onboarding 2 business partners (Mike Filsaime, CEO, and John Cornetta, President) and C-level leadership as well as attracting, hiring, training, and retaining top administration, technical support, and affiliate management teams ($600K in monthly payroll).• ACQUISITIVE GROWTH: Drove inorganic growth and added new business verticals as key player in various company acquisitions.

Established subsidiary and armed Groove Digital merchants with cutting-edge GroovePay payment processing platform (uses Stripe Connect PAYFAC services) to expedite online product sales. Optimized operations, team performance, and P&L.• PROFITABLE 2-YEAR GROWTH: Generated healthy profit margin of $3M in 2021 by capitalizing on Stripe platform and negotiating ISO agreements with 10 other payment processors, including First Data, WorldPay, Nuvei, Payment Cloud, Stripe, and Maverick Payments.• MERCHANT RISK MANAGEMENT: Safeguarded digital businesses from potential losses by introducing GroovePay risk tools and a team tasked with early fraud detection and risk profile evaluation (e.g., monitoring merchant behavior and chargeback and refund ratios) for each new merchant. • UX/UI: Created competitive advantage by aligning UX / UI and software performance with the PAYFAC business model.

Barcelona, Catalonia, Es

Recruited by French company to replicate earlier successes achieved at Prestashop, meeting challenge to open U.S. business in record time. Led end-to-end operations (admin, payroll, technical support, onboarding, sales, and lead generation) while maximizing limited resources and creating an efficient 4-person team.• REVENUES & PRODUCT PRICING: Propelled U.S. monthly recurring revenues (MRRs) from $0 to $300K after setting U.S. pricing strategy and pursuing, securing, and onboarding ~750 customers in less than 6 months.• MARKETING & AFFILIATES: Attracted brand new set of customers after assuming the marketing reins, creating an affiliate marketing program, and personally creating intrigue at tradeshows and ecommerce mastermind events.

Boca Raton, Florida, Us

Engaged for 18-month consulting role at corporate headquarters, recommending strategies and creating tools to enhance the online customer experience and back-end system within copy and print division. • UX/UI: Paved the way for high-volume increase in repeat customers and sales after writing and implementing effective JIRA/”user” stories that aligned closely with stakeholder needs and boosted website traffic, conversion rate, average order value, and UX. — Leveraged best practices in user interface (UI) design and Leaf and Microsft CoreMetric analytical tools while guiding key software improvements to copy and print features.• ACQUISITION READINESS: Following acquisition discussions with Staples, tapped by leadership team to arm the process improvement task force with strategies and tactical plans to achieve operational excellence.

Paris, Île-De-France, Fr

Initially recruited by owner as business consultant to streamline the company’s foray into the U.S. market. Hired as C-level FTE after establishing U.S. headquarters in downtown Miami and presenting CEO and BoD with compelling business plan and strategy to fast-track brand awareness and revenue growth in the U.S.—yielding an incredible return.• DIVISION LAUNCH: Built U.S. division from scratch: assembled, developed, and trained a high-impact team of 28 employees across key departments (administration, marketing, ecommerce/end user/agency sales, and partnership development) within a year while liaising with French counterparts at HQ on operational alignment.— Installed policies, procedures, and processes for accounting, customer relationship management (CRM), sales, contracts, marketing, and HR (incl. company handbook, contracts, and HR documents).• STRATEGIC IMPACT: Figured prominently in evolving existing business from 65,000 (France only) to 250,000 worldwide platform users and reversing a history of losses to generate $7M in annual revenues.• SALES & MARKETING STRATEGIES: Targeted 4 main sales channels (partnership sales, e-commerce platform add-ons, technical support contracts, and merchant training and education). Personally closed countless big-ticket sales deals; attracted 1000 attendees/potential customers by organizing major U.S. event (BarCamp); spearheaded end-to-end development of powerful new marketing website.— Skyrocketed visibility, leads, and sales for third parties and delivered $4M per year for Prestashop after originating partnership program and value proposition; sold $1M annually through end-user-channel technical support and training. Following both successes, chosen to educate French partnership sales and technical support teams on best practices. — Rolled out agency certification and loyalty program to fuel revenue.

Palo Alto, Ca, Us

Varian Medical Systems is the world's leading manufacturer of medical devices and software for treating cancer and other medical conditions with radiotherapy, radiosurgery, proton therapy, and brachytherapy. The company supplies informatics software for managing comprehensive cancer clinics, radiotherapy centers, and medical oncology practices. Varian is a premier supplier of tubes and digital detectors for X-ray imaging in medical, scientific, and industrial applications and also supplies X-ray imaging products for cargo screening and industrial inspection.Managed and coordinated the logistics, delivery, installation, and follow-up training for multi-million radiation therapy medical equipment/software projects throughout Latin America and the U.S., which generated annual sales of more than $75 million. Established and managed relationships with distributors and customers and negotiated bid proposals for private and public tenders in 11 different countries that resulted in significant gains in revenue and market share. Managed direct reports and oversaw as many as 300 FTE resources.

Palo Alto, Ca, Us

Provided high-level technical support for sales force, directed the activities of project teams, and coordinated the manufacturing, shipment, and installation of resources. Created and implemented the company’s first software service agreement with its largest customer, which represented more than $100M in annual project revenues.

Palo Alto, Ca, Us

Installed, upgraded, and serviced VARiS, Vision, Eclipse, and VARiS HL7 oncology systems. In addition, trained new field sales engineers.

Flight instructor for beginners and professional pilots.

Responsible for the Aviation Department and Chief Pilot

Accounts Executive

B.S, Aviation Management

High School, Bilingual International Baccalaureat