As the Founder and CEO of Dealer Vox, I lead the development of an all-in-one digital platform built specifically for powersports, marine, motorcycle, RV, and commercial truck dealerships across North America. With over 17 of experience in digital transformation and a deep understanding of dealership operations, I created Dealer Vox to solve a key challenge for the industry—how to seamlessly manage e-commerce, inventory, and customer engagement without relying on fragmented systems.Dealer Vox empowers dealerships to streamline their online presence through custom, scalable websites that integrate SEO optimization, CRM, and advanced marketing automation tools. By simplifying dealership operations and providing data-driven insights, Dealer Vox helps businesses increase sales, drive customer engagement, and stay competitive in the rapidly evolving digital marketplace.With a passion for helping dealerships succeed, I am focused on delivering innovative, affordable solutions that address the unique needs of the industry while pushing the boundaries of what’s possible with cloud-based platforms.

As the visionary behind Approval Heroes, I've meticulously crafted every facet of the platform, from its inception to its current form. My responsibilities and achievements include:Web Development & Design: Single-handedly built the entire website, ensuring a user-friendly interface and seamless navigation.Branding & Logo Design: Conceptualized and designed the Approval Heroes logo and branding, encapsulating the essence of the platform's mission and values.Content Creation: Authored all website content, ensuring clarity, relevance, and alignment with our Unique Value Proposition.Marketing Automation & Sales Funnel Design: Developed comprehensive marketing automation strategies and designed sales funnels tailored for both car shoppers and dealers, optimizing the user journey and maximizing conversions.Strategic Planning: Drafted an extensive marketing and business plan, laying the groundwork for Approval Heroes' growth and positioning in the market.Leveraging Technology: Utilized cutting-edge tools like ChatGPT by OpenAI to enhance user experience and streamline operations.Cumulative Experience: Channeled my 17 years of diverse experience in sales, marketing, and web design into making Approval Heroes a holistic platform that addresses the needs of its users.My journey with Approval Heroes is a testament to my dedication, expertise, and passion. It's the embodiment of my commitment to simplifying car financing and my vision for a platform that empowers both dealers and shoppers.

Inspired by a creative play on a name idea for my father's woodworking passion, I founded Web Works Media in 2011. Over the years, the company has evolved into a dedicated Pay Per Lead Agency, serving as the parent company for Approval Heroes and laying the groundwork for future ventures in diverse industries, from insurance and legal to home services.Some highlights of my journey with Web Works Media include:Successfully pivoting a client in the power sports industry from Yellow Pages to a digital strategy, resulting in a 600% increase in website traffic.Building lasting relationships with clients, exemplified by one client-turned-friend who honored me by being part of my wedding party.Envisioning Web Works Media as the umbrella for all my pay-per-lead ventures, with plans to expand into various sectors.Today, Web Works Media stands as a testament to my commitment to innovation, client success, and the vision of creating tailored lead generation solutions across multiple industries.

At Park Mazda, I stepped into the role of Marketing Director with a mission to transform the dealership's digital footprint and sales performance. My approach was multifaceted, leveraging a blend of paid advertising, targeted campaigns, and innovative strategies:Website Traffic Growth: Boosted website traffic by over 212% through a combination of Google Ads, Facebook Ads, YouTube video ads, Display Ads with retargeting, and targeted email marketing campaigns.Lead Volume Increase: Elevated lead volume by 139%, crafting engaging and personalized campaigns, compelling vehicle descriptions, and utilizing Facebook's Shopping Catalogue feature.Sales Uplift: Achieved a 37% increase in sales by aligning marketing efforts with in-stock inventory, utilizing long-tail keywords, and creating relevant and resonant ads.Key initiatives and accomplishments included:Google Workspace Implementation: Streamlined collaboration and communication within the business.CRM Campaigns & Processes: Designed tailored campaigns and processes within the Dealer Socket CRM.Website Provider Selection: Selected an effective website provider to enhance the online platform.Car Merchandising Process: Reduced merchandising time from over 3 weeks to less than 7 days using cDemo.Conversion Tracking: Enabled precise attribution through Car Wars Phone call tracking and UTM Parameters.Custom Analytics: Provided daily reports to Sales Managers through custom dimensions in Google Tag Manager and Google Analytics.My time at Park Mazda was marked by creativity, agility, and relentless pursuit of excellence. From writing Facebook Ads to graphic design, video creation, and launching complex campaigns on tight deadlines, I was a driving force behind the dealership's growth and innovation.This experience reinforced my reputation as a problem-solver, strategist, and leader in automotive marketing, showcasing my ability to deliver measurable results and drive meaningful change.

My journey at Sundance Mazda began as an Automotive Sales Consultant, where I faced initial challenges, selling only 1.5 cars in my first month. Recognizing the need for growth, I invested in specialized training with Duane Marino and transformed my sales approach.The results were immediate and impressive:Sales Turnaround: I sold 20 cars in the first month after training, a remarkable achievement that showcased my dedication and adaptability.High Achiever Award: My performance earned me the High Achiever of the Month award for Top Sales Person, reflecting my commitment to excellence.Recognizing my potential and success, I was promoted to Internet Sales Manager. In this role, I:Managed Online Sales: Oversaw internet sales strategies, ensuring a seamless online experience for customers.Enhanced Customer Engagement: Utilized digital platforms to connect with customers, providing personalized solutions and support.Collaborated with Teams: Worked closely with the sales and marketing teams to align online strategies with overall business goals.Continued Sales Success: Maintained strong sales performance, consistently meeting and exceeding targets.My time at Sundance Mazda was filled with growth, achievements, and valuable lessons. From a challenging start to winning awards and earning a promotion, I proved the power of resilience, continuous learning, and a customer-centric approach. This experience laid a strong foundation for my future endeavours in the automotive industry and continues to shape my professional identity.

At the Hardware Grill, a renowned fine dining establishment recognized as one of Canada's best restaurants, I delved into the intricacies of upscale dining. My role as a Server Assistant was a departure from my previous experiences in casual dining, and it presented its own set of challenges and learning opportunities:Adapting to Fine Dining Standards: Transitioning from casual to fine dining required a shift in approach. I learned the nuances of upscale service, from meticulous table settings to understanding the subtleties of guest interactions in a high-end setting.Self-Reflection and Growth: While my aspirations to become a waiter at the Hardware Grill were not realized, this experience became a pivotal moment in my professional journey. It prompted introspection and a drive to further my education and skills.A Catalyst for Change: The decision to return to school and pursue new avenues was, in part, inspired by my time at the Hardware Grill. It reinforced the idea that challenges and setbacks can often be the catalysts for significant personal and professional growth.Though the Hardware Grill has since closed its doors, the lessons I gleaned during my tenure have left an indelible mark on my professional trajectory.

My journey with Boston Pizza began in 1998 at one of their locations. Due to life circumstances and relocation, I transitioned to the Fort Road branch, where I spent the majority of my tenure.It was at Boston Pizza Fort Road that I discovered my passion for sales. The franchise introduced us to the renowned restaurant sales consultant, Bob Brown. His teachings on suggestive selling and the importance of guest satisfaction resonated deeply with me. Implementing his techniques, I achieved:The highest guest check averages consistently, showcasing my adeptness at upselling and making tailored recommendations.A dedicated customer base, with many patrons eagerly waiting to be seated in my section, a testament to my commitment to unparalleled service.This experience at Boston Pizza was foundational, instilling in me a passion for sales and the importance of understanding and catering to customer needs.While the Fort Road location has since closed, the invaluable lessons and skills I acquired during my time there have been instrumental in shaping my sales and marketing career.