Hi, I'm Matt Fraser, and my mission is to help car dealers "move more metal."Armed with over 16 years of experience in digital marketing and a diploma in Web Media Design, I've earned my stripes as a Certified Customer Value Optimization Specialist. My career path has been anything but conventional, transitioning from serving pizzas to revolutionizing how cars are sold and marketed. As the former Marketing Director at Park Mazda, a cherished family-owned dealership, my efforts were instrumental in propelling them to the pinnacle of success in Western Canada. This was marked by a staggering 212% increase in website traffic, a 139% rise in leads, and a 37% uplift in sales. These achievements were no stroke of luck but the fruit of meticulously crafted and executed digital marketing strategies. I've distilled these winning strategies into a comprehensive guide available at FreeMoveMoreMetalGuide.com, aimed at turbocharging your dealership's performance.In my current role as the Co-Founder and CEO of Approval Heroes, I continue to innovate by streamlining the connection between car dealers and pre-qualified car shoppers, thereby simplifying the car shopping process. My vision extends beyond the confines of the automotive industry; I also host "The Matt Fraser Show," engaging with leading entrepreneurs to unravel the complexities of business growth and personal development.When the laptops close and the conference calls end, I indulge in culinary explorations, cherish every moment of travel with my incredible wife, Rhea, and champion ADHD awareness with unwavering passion.I'm here to share, inspire, and collaborate with forward-thinking car dealers eager to drive into the future of automotive sales. Let's connect, innovate, and achieve unprecedented success together.
Listed skills include Seo, Wordpress, Social Media Marketing, Blogging, and 18 others.