Senior Brand Marketing Executive with more than two decades of experience building and leading teams for consumer brands in apparel/footwear, CPG, entertainment and health tech. Both agency and client side. From lean start-ups to the world’s largest and most iconic brands. Matt has built brands from scratch and has led teams to help global legacy brands find new ways to engage with current and future generations. He's inspired by great products and experiences, impassioned to lead great people and driven to build great brands.
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Chief Marketing OfficerSmartmagicUnited States -
Chief Marketing OfficerInto Technologies Sep 2021 - PresentSan Francisco, Ca, UsClose your eyes. Open your world. Leading the Marketing function for an emergent new health technology that is going to transform the way we sleep, focus and perform. Building the brand from the ground up with incredible internal partners and external agencies. -
Senior Executive Global Marketing ConsultantAt The Work Bench 2013 - Feb 2022Independent consultancy serving as Interim and Fractional CMO to help companies build teams and scale brands. Clients included Levi Strauss & Co., Converse, Chrome Industries, Sol Republic, Wild Common, Bundschu Co., Cannacraft, Faribault Woolen Mill, Kinder's Sauce & Seasonings, Blurb, Erthos, Marmot and others.Specializing in brand strategy, go to market, full-funnel integrated campaign development, sports/athlete marketing, short and long term planning, team building/recruitment.Founder: Bleacher Critic menswear brand and retail store in Sonoma County in 2016 -
Global Director, Sports MarketingThe North Face Jun 2018 - Aug 2019Denver, Colorado, UsServed on the leadership team within brand overseeing sports marketing, integration and business development. The company announced a relocation to Denver two months after I joined. I stayed on for over a year to help the transition while simultaneously launching the brand's largest technical innovation in over 20 years, helped Free Solo win an Academy Award and delivered on 11% growth over LY. I successfully transitioned my entire team to Denver and helped initiate the search for my successor. -
Vp Of MarketingZozi 2011 - 2013San Francisco, Ca, UsResponsible for the Marketing function of experiences internet start-up. Led the executive team on a complete rebrand/site redesign, oversaw the management of a global athlete ambassador team and built the company's gear business from the ground up which delivered on $2M in sales in the first six weeks selling full-priced apparel, footwear and accessories from the likes of The North Face, adidas, Mountain Hardware, Burton, Camelbak, etc. -
Global Head Of MarketingChrome 2009 - 2011Portland, Oregon, UsServed as Head of Marketing for global lifestyle apparel/footwear/accessories brand. Helped grow from one product category in a single sales channel to three categories in three channels. Integrated full omnichannel experience, including twelve retail stores in the U.S. and Japan. -
Director, Sports MarketingClif Bar & Company Aug 2008 - Oct 2009Emeryville, Ca, UsLed Sports Marketing for the entire Clif portfolio. Oversaw 1500+ athletes, teams and partners. Negotiated all partnership marketing deals and oversaw all owned race events. -
Global Brand DirectorSole Technology 2005 - 2008Lake Forest, UsResponsible for overall brand management and marketing for youth focused global footwear/apparel/accessories brand sold and distributed in over 65 countries. Seven direct reports and three external agencies with a dotted line to a team of 50+ across brand, product and sales. Responsible for P&L of a range consisting of more than 500 SKUs each season. Oversaw all brand and product marketing campaigns and led a minimum of 6-8 new global product launches each season. -
Global Marketing DirectorSessions 2002 - 2005UsHead of Marketing for leading global technical outerwear brand in snowboarding and freeskiing. Led the company's launch into lifestyle apparel inclusive of a full rebrand. Oversaw the management of a global athlete team representing more than two dozen athletes from eight different countries. -
Global Brand ManagerNhs, Inc. - Santa Cruz Skateboards 2000 - 2002Santa Cruz, Ca, UsServed as Marketing/Brand/Athlete Manager for Santa Cruz Skateboards and Krux Trucks. -
Managing DirectorNdfc, Inc. 1998 - 2000Served as Managing Director for multiplatinum recording artists No Doubt. Comprised of the bands merchandise company and International fan club. Additionally responsible for managing merch sales on tour as well as photography/editorial for the band's website and direct mail.
Frequently Asked Questions about Matt Sharkey
What company does Matt Sharkey work for?
Matt Sharkey works for Smartmagic
What is Matt Sharkey's role at the current company?
Matt Sharkey's current role is Chief Marketing Officer.
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