Matthew Shiflett Email & Phone Number

Greater Atlanta Area

Greater Atlanta Area

Joining Light'Em Up Electric presented an entire new industry to learn and enhance. I work closely with the owners on creating and staying within advertising budgets. I've grown relationships with marketing channels, vendors, and allies to help the company reach maximum potential. We expanded the company's reach through Google Local Ads Services which added approximately $195,000 of increased revenue, this created a return on investment that was 62 times higher than the cost. I had to do the math 4 times because I couldn't believe it. Again, learning the industry increased my success as I learned to deal with customer complaints resolving about 90% of them with minimal cost to the company. I created a tracking tool for our largest marketing expense, Home Advisor, and cut waste by 25%. I collaborated with vendors on PPC campaigns that increased focus and success of our digital assets and grew our social media audiences by 80%. Applying my marketing and advertising knowledge to the Light'Em Up Electric brand and overcoming challenges of an industry I had little knowledge, has created success for the company, and personal growth for me.

Atlanta, Georgia

The Promotions Director role is where I found my passion. I created, executed and maintained marketing & promotional plans for two major brands inside our halls. I maintained the day-to-day operations of the promotions department. I developed growth through the stations overall marketing goals. I connected clients to listeners through station giveaways, on-site appearances, and creating amazing events. The events were my favorite part was controlling every element of successful large scale events such as Jingle Ball 2015-2017, Holiday Spectacular 2016-2017, SPF 16 & SPF 17, Saints & Sinners Ball 2014-2017, and Sunset Sessions Live at Park Tavern, 2015-2017, all of which saw year-to-year growth in attendance, social media impact and revenue. We planned and executed to the best of our abilities until we ran out of gas. After we took a few hours to sleep, we analyzed the wins, assessed the losses, and started putting into play the plan for the next one, and how we could make it bigger and more impactful to our clients and our listeners than we imagined.

Atlanta, Ga

It's always exciting being on air! The fact that I was able to reinvent my on-air style and persona to a slightly different audience and still play the music I love, while successfully connecting with the audience of the radio station was the best. I had a bunch of key demographic wins, for a while I was the highest rated daypart on the station. I was able to adopt different styles and approaches being shuffled into different time slots and this maneuverability showed me again, how full knowledge of the industry you love expands your horizons. I was able to connect with advertisers as well, becoming the go-to talent for on the street appearances and landing several endorsements. I connected our clients with our listeners in an approachable, real-life way.

Atlanta, Ga

I was delighted to return to a radio station I once influenced with greater knowledge and understanding of the industry from multiple avenues. Guiding the direction of 640 WGST was tricky when you're attempting to bring attention to a refreshed analog radio station in a digital world with no marketing budget you're definitely going to face challenges, but we were successful in growing ratings and revenue in less than 6 months.

Greater Atlanta Area

Following my role with WGST, I wondered how the other side of the coin operated. I went to work at First Line Media in a temporary role as a media relations consultant. We helped guide messaging from clients into the fabric of television and radio stations nationwide in a way that served our clients desires while fitting the direction of the stations messaging and target demographics. It was interesting to see the efforts and methods required to be successful in approaching the 'former me' dealt with daily. I truly believe learning every perspective and ingredient in 'the soup' helps grow your understanding of how your industry operates.

Atlanta, Ga

Upon my return to Atlanta, I found a new challenge in the same industry. I guided the content of the Rob and Dave Show on 640 WGST, creating direction, promotion (with a zero budget) and positioning with regards to our key demographic on a legendary station. We worked closely with political leaders and influencers in the city to make certain issues that were developing were acknowledged and given a megaphone, it was truly exciting to see community involvement at its core.

Tallahassee, Florida Area

Finally, my turn to be the boss, as the Program Director for X101.5 I lead a team of up to six people towards an objective of developing a solid brand that appeals to males 18-34 years old in the market. I worked closely with the sales department to capitalize on brand success in an effort to maximize advertising revenue. I managed every day to day operation of the radio station while maintaining a successful afternoon drive program.

Atlanta

I still can't believe how well the hard work paid off, through continued coaching (because you never stop learning your craft.) I eventually hosted a successful on-air show weeknights from 7-Midnight which achieved top 5 Arbitron Diary and PPM ratings in key demographics (M18-34). The show was amazing, but my favorite part of this role was the internship program I developed and lead, there were times I was responsible for 30 interns knowledge of radio. Seeing so many of them achieve success based on a belief system that I helped shape will always be one of my finest professional accomplishments. Around this same time, the radio industry was introduced to the 'rocket ship' that is Social Media, being able to connect with listeners in a completely different forum was exciting and rewarding! We tried new things, we failed. We tweaked methods and kept 'trailblazing' until we found the right execution of building effective social networks and interacting with our followers. I was lucky to work with a team that created social media pages and strategies that became one of the first with over 100k followers! We achieved a goal of making Social Media an invaluable resource to the station, turning it into another source of income and option for our advertisers to increase their ROI. Social media and creating connections also helped me create a network of local rock bands for a nightly on-air local feature, and helped shape the sound of a city.

Greater Atlanta Area

I was fortunate enough to work for my 'unicorn' station first. I learned how to connect with listeners on-air, every single element that goes into a radio station's marketing presence on the street and in the studio. Knowledge makes you hungry, so I kept feeding that fire by working with the hosts of specialty shows to know what to look for in the up and coming artists as well as the proper way to be a station ambassador to listeners. These lessons helped shape my personal belief system and my career.