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A marketer of 25 years, combining data and marketing technology with break-through creative and brand strategy. With a digital-first approach, Matt has a track record of delivering competitive advantage through new marketing capability and integrated campaigns that work.Includes consulting and leadership roles in leading organisations across SportTech, FinTech, PropTech, Media, Telecommunications and Australia’s largest membership organisation.Matt adds most value when it comes to marketing consulting, digital marketing strategy, data-driven marketing, UX, marketing automation, marketing technology, consumer marketing, trade marketing, customer relationship marketing, mobile marketing, direct marketing, PR, social marketing, integrated campaigns, agency relationships, acquisition marketing, marketing communications, research and local area marketing.
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Chief Marketing OfficerGolfspace Feb 2021 - Oct 2021Sydney, New South Wales, AustraliaLocated in Alexandria, Sydney, GolfSpace is due to open its doors before the end of 2021 and will be Australia’s finest indoor golf experience featuring 12 Trackman bays, 2 PuttView systems, a 30 metre wedge calibration zone, and much more.Matt is responsible for all things product, customer experience, customer acquisition and nurture - so he's busy building partnerships and capability across web, mobile, digital campaign management, e-Learning and CRM. -
Chief Marketing Officer - AustraliaPurplebricks Group Plc Sep 2017 - Dec 2018SydneyTransformed the marketing team, building new capability across multiple channels with a focus on lead generation and conversion. -
Head Of MarketingThe Nrma Sep 2015 - Apr 2017Sydney, AustraliaCombining data, digital, technology, creative thinking and an engaged team to drive high performance at NRMA.Achievements include:- Lead role in the implementation of Oracle Marketing Cloud, including change management, new campaign development process design and road map to build out tech-stack including media, email, SMS, mobile notification and web personalisation - Successfully restructured the marketing team, delivering efficiencies and integration across marketing communications, customer management, trade marketing and performance marketing- Developed digital-first transformation strategy for the member magazine Open Road (5th most-read magazine nationally). Three year plan includes the migration of print circulation and the utilisation of content marketing strategies- Performance strategy combined new utilisation of data, marketing tech and media diversification to exceed FY16 member acquisition and yield targets by 25% and 13% respectively- Primary ‘author’of brand repositioning which has commenced with the recent campaign launch of NRMA, Born to Keep You Moving. -
Group Marketing Director, DomainDomain.Com.Au Aug 2011 - Oct 2014Pyrmont, SydneyI was a key member of Executive Leadership Team that transformed Domain to become the majority of the overall value of Fairfax Media.I enjoyed end-to-end marketing responsibility for all businesses in the The Domain Group, leading the consumer and trade marketing teams and associated strategic road maps for Domain, CommercialRealEstate.com.au, Australian Property Monitors, PriceFinder, AllHomes and MyDesktop.Achievements included:- Transformation of the marketing function from a team of three to a team of 20+ - Data and performance-driven media strategies grew Domain’s audience share 12% and conversion (agent leads) 18% over the 12 months ending Aug14- Results achieved through the optimization of media investments across multiple channels including SEM, performance display, retargeting, social, mobile and distribution partnerships. -
Managing PartnerOrchard Labs Apr 2010 - Jul 2011Sydney, AustraliaOrchard Labs was an incubator for start-up digital businesses. This included the creation of a mobile patient support platform called My Quality of Life.
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General Manager, Consumer MarketingOptus Aug 2009 - Mar 2010Secondment position. One of the biggest marketing communication roles in Australia, leading a team of 30+ responsible for 100% of the product awareness and acquisition for Optus' consumer division. -
Product Manager, MobileSingtel Optus Sep 2007 - Jul 2009North RydeOverall marketing and P&L responsibility for $800M (Revenue) Mobile product within Small-Medium Business division.Member of the senior management team that succeeded in turning the business around and exceeding the Annual Operating Plan for the first time in the division’s four year history.Driving force behind the biggest rate plan configuration project ever undertaken at Optus, requiring multi-level negotiation across the business.
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Manager, Customer ManagementSingtel Optus Mar 2005 - Aug 2007Responsible for driving incremental revenue from existing customers with a focus on Mobile and emerging mobile data and content services.
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Various To Client Services Director LevelDirect, Digital & Integrated Marketing Agencies Jun 1994 - Feb 2005Senior client servicing and multi-million $ account responsibility for leading agencies in London and Sydney including Proximity London, Rapp Collins, Grey & Simon Richards Group.
Matt Siddons Skills
Matt Siddons Education Details
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Nottingham UniPsychology -
Broxbourne Senior SchoolHigh School
Frequently Asked Questions about Matt Siddons
What is Matt Siddons's role at the current company?
Matt Siddons's current role is Chief Marketing Officer.
What is Matt Siddons's email address?
Matt Siddons's email address is ma****@****.com.au
What is Matt Siddons's direct phone number?
Matt Siddons's direct phone number is +612874*****
What schools did Matt Siddons attend?
Matt Siddons attended Nottingham Uni, Broxbourne Senior School.
What are some of Matt Siddons's interests?
Matt Siddons has interest in Mobile Marketing, Football, Environment, Animal Welfare, Strategy Planning, Fishing, Tech Marketing, Tennis, Golf, Amateur Boxer (100% Win Record).
What skills is Matt Siddons known for?
Matt Siddons has skills like Leadership, Direct Marketing, Media Strategy, Social Media, Strategic Partnerships, Online Marketing, Digital Strategy, Start Ups, Mobile Marketing, Digital Media, Business Development, External Relations.
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Matt Siddons
Head Of Mental Health Prevention And Early Intervention At Department Of Health And Social CareLondon3bdo.co.uk, gmail.com, impower.co.uk -
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matt siddons
Greater Sydney Area1hulsbosch.com.au
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