Matt Siddons Email & Phone Number

Sydney, New South Wales, Australia

Located in Alexandria, Sydney, GolfSpace is due to open its doors before the end of 2021 and will be Australia’s finest indoor golf experience featuring 12 Trackman bays, 2 PuttView systems, a 30 metre wedge calibration zone, and much more.Matt is responsible for all things product, customer experience, customer acquisition and nurture - so he's busy building partnerships and capability across web, mobile, digital campaign management, e-Learning and CRM.

Sydney

Transformed the marketing team, building new capability across multiple channels with a focus on lead generation and conversion.

Sydney, Australia

Combining data, digital, technology, creative thinking and an engaged team to drive high performance at NRMA.Achievements include:- Lead role in the implementation of Oracle Marketing Cloud, including change management, new campaign development process design and road map to build out tech-stack including media, email, SMS, mobile notification and web personalisation - Successfully restructured the marketing team, delivering efficiencies and integration across marketing communications, customer management, trade marketing and performance marketing- Developed digital-first transformation strategy for the member magazine Open Road (5th most-read magazine nationally). Three year plan includes the migration of print circulation and the utilisation of content marketing strategies- Performance strategy combined new utilisation of data, marketing tech and media diversification to exceed FY16 member acquisition and yield targets by 25% and 13% respectively- Primary ‘author’of brand repositioning which has commenced with the recent campaign launch of NRMA, Born to Keep You Moving.

Pyrmont, Sydney

I was a key member of Executive Leadership Team that transformed Domain to become the majority of the overall value of Fairfax Media.I enjoyed end-to-end marketing responsibility for all businesses in the The Domain Group, leading the consumer and trade marketing teams and associated strategic road maps for Domain, CommercialRealEstate.com.au, Australian Property Monitors, PriceFinder, AllHomes and MyDesktop.Achievements included:- Transformation of the marketing function from a team of three to a team of 20+ - Data and performance-driven media strategies grew Domain’s audience share 12% and conversion (agent leads) 18% over the 12 months ending Aug14- Results achieved through the optimization of media investments across multiple channels including SEM, performance display, retargeting, social, mobile and distribution partnerships.

Sydney, Australia

Orchard Labs was an incubator for start-up digital businesses. This included the creation of a mobile patient support platform called My Quality of Life.

Secondment position. One of the biggest marketing communication roles in Australia, leading a team of 30+ responsible for 100% of the product awareness and acquisition for Optus' consumer division.

North Ryde

Overall marketing and P&L responsibility for $800M (Revenue) Mobile product within Small-Medium Business division.Member of the senior management team that succeeded in turning the business around and exceeding the Annual Operating Plan for the first time in the division’s four year history.Driving force behind the biggest rate plan configuration project ever undertaken at Optus, requiring multi-level negotiation across the business.

Responsible for driving incremental revenue from existing customers with a focus on Mobile and emerging mobile data and content services.

Senior client servicing and multi-million $ account responsibility for leading agencies in London and Sydney including Proximity London, Rapp Collins, Grey & Simon Richards Group.

Bachelor'S Degree, Psychology

High School