Supermetrics is the leading Marketing Intelligence Platform, serving 16,000 organisations globally. I lead Product, Engineering, Design and Product Marketing

Phrasee is the pioneer of generative AI for marketing. For 8 years Phrasee has been using unique AI to create and optimise marketing content for Enterprises that maximises customer engagement.I led product management, engineering, data science, product design, solutions consulting, customer success and professional services.

Strategic product advisor for the CEO

Partnerize is a SaaS platform that enables enterprises to build partnerships that drive growth through customer acquisition and retention. Using a data driven approach, enterprise brands can optimise and automate their partnerships with affiliates, influencers, content, B2B and loyalty partners to realise incremental revenue growth. Key achievements:- Defined a new product strategy to create an open ecosystem for brands and partners to discover, create and manage their partnerships.- Transformed the platform architecture and user interface to support this strategy and introduced AI based capabilities to drive automation. - Scaled the product development team from 20 to 120 and introduced mature agile practices to rapidly increase development velocity- Played a lead role in a successful $50m growth equity round from AKKR- Acquired 2 companies (BrandVerity and Pepperjam) and integrated the teams and technology- Achieved 3x revenue growth

As part of the Oracle Marketing Cloud, Oracle Maxymiser is the market leading optimization platform. Using our technology, brands can use a data driven approach to win and retain customers using AB/multivariate testing, behavioural targeting, predictive analytics and personalisation.My responsibilities included:- Leading product strategy, product management and user experience- Competitive analysis, pricing, customer communications, product marketing and enablement- Sales enablement, customer retention and supporting new business development- Representing Oracle Marketing Cloud at conferences and events

I was appointed global head of product for Maxymiser once the acquisition by Oracle had completed and led the product team through the transition. During this transition I ensured that we stayed focused on our product strategy, the completion of the transformation to a self-serve product, and retained all key staff. We rolled out:- A completely new UI for the platform- A new reporting and analytics suite- A new stats engine/machine learning for calculating campaign performance- Native app optimization capabilities- A suite of REST APIs for programmatic access to the platform capabilities

Acquired by Oracle in Oct 2015I was hired to drive the transformation of the Maxymiser optimization platform to be self-serve and user focused. In this role I:- Transformed the product/engineering team to be delivery focused, driving huge gains in development velocity- Introduced a transparent product planning and roadmap process involving all key stakeholders across the business - Re-defined and implemented a modern agile development process- Defined a product strategy and execution path to deliver a world class UX/UI- Delivered a host of new product capabilities that led Maxymiser to be named the clear leader in the 2015 Forrester optimization platform wave

GroupM is the world's leading media investment management company, serving as the parent company to agencies including Maxus, MEC, MediaCom, Mindshare and Xaxis. I led product management and delivery for key digital platforms focused on media planning and buying automation.Key achievements included:- Rescuing a failing large scale digital transformation program- Gaining buy-in from executives across the GroupM operating companies for a new product approach - Introducing Agile development to a distributed team- Building out product management as a discipline for the first time in the organisation- Designed, built and rolled out the key strategic planning and buying platform across the UK

Leading Yahoo!’s custom solutions business across the EMEA region. Custom solutions are consumer facing advertising and audience products – unique site experiences anchored on Yahoo!, rich media and interactive content sponsored by Yahoo!'s leading advertisers.In this role I built out the product, creative and engineering team, created a mature agile process for product development and achieved significant revenue growth.

Owning the delivery of both customer facing Yahoo! media products (Yahoo! Finance, Yahoo! Lifestyle) and internal Yahoo! publishing platforms for our international markets.

Working for clients in the media and Internet sectors specializing in programme management and product delivery.

Leading product development teams building consumer facing web products for major media clients.

Working as an economic and management consultant for a leading provider of complex financial analysis to clients in the telecommunications and media sectors.