Matt Sims Email & Phone Number

Austin, Tx, Us

Develop frameworks that empower brands to tell compelling stories, captivate audiences, and drive measurable results. From startups to Fortune 500 companies to leading media powerhouses, craft strategies and produce content that amplify impact and fuel growth. Whether refining a message, elevating a brand, or designing audience-focused campaigns, seamlessly align creative vision with strategic execution to transform bold ideas into tangible success.Key Wins - Pacaso: Designed a branding and content strategy that contributed to its unicorn status in Year 1 and sustained growth through Years 2 and 3, including an investor campaign that exceeded fundraising targets.American Humane Society: Produced a national PSA campaign featuring celebrity talent, increasing donations and significantly boosting public awareness.Top Golf: Led multi-platform social media campaigns that elevated audience engagement and drove new customer acquisition.

Spearheaded the content strategy and vision to establish the platform as the “First & Only” brand in its space, aligning closely with CEO and Founder priorities. By successfully launching the platform’s flagship content initiative , achieved a 30% growth in engagement and customer loyalty within just six months.Key WinsStrategic Campaigns: Collaborated across media, communications strategy, creative, and account leadership teams to optimize both organic and paid campaigns, maximizing reach and audience resonance.Talent & Partnerships: Built a division that attracted top-tier talent and forged lucrative brand partnerships, securing repeat engagements for over 75% of campaigns.Customer-Centric Growth: Focused on storytelling and audience engagement strategies that increased platform visibility and strengthened brand loyalty.

Seattle, Washington, Us

Led content strategy to expand the brand beyond real estate listings, repositioning it as a lifestyle leader and connecting with new audiences through premium, engaging content. By aligning closely with C-suite priorities, developed and executed initiatives that drove measurable growth and positioned Zillow as more than a platform—making it a trusted voice in the real estate and lifestyle space.Key WinsLifestyle Brand Expansion: Created successful Zillow Studios series that reached millions, lived across mainstream media and Zillow platforms, and elevated Zillow as a lifestyle brand beyond real estate.Strategic Partnerships: Collaborated with 12+ Hollywood production teams to deliver premium content, increasing brand reach and visibility across multiple channels.Audience Engagement: Designed a three-year content strategy aligned with customer insights, driving significant engagement and broadening Zillow’s market presence.

Drove content strategy and development to align the company’s innovative DNA with Disney’s global brand following its $600M acquisition. Balancing creativity with corporate integration, delivered original content that drove revenue growth while maintaining Maker’s distinct identity.Key WinsRevenue Growth: Developed 50+ original projects, increasing content revenue by 150% within two years.Strategic Partnerships: Secured co-production deals with networks like History Channel, Disney XD, and YouTube Red, expanding Maker’s reach and influence.Cross-Team Synergy: Launched new initiatives and fostered collaboration across Maker and Disney teams, strengthening operations and amplifying impact.

Angeles, Ca, Us

Co-led the unscripted division, managing a team of 7 and a slate of 30+ active projects across creative development. Hyper-focused on driving growth and delivering results that expanded the company’s reach and revenue in both domestic and international markets. Key Wins: Development Growth: Tripled the development slate in first year by building partnerships with A-list talent and first-class producers, driving innovative and marketable concepts.Straight-to-Series Success: Led team in the co-development and sale of three straight-to-series projects: My Transparent Life (Freeform), The Speegle Life (TLC), and I Love Kelly Pickler (CMT), achieving a company-first sales milestone in RSP’s 10-year history.International Expansion: Sold and negotiated the retention of international rights for a 9-episode series, securing sales in 10+ global territories and establishing a significant new revenue stream for the company.

As a key member of the unscripted executive team, played a pivotal role in shaping high-profile unscripted series, guiding them from inception through development into successful productions that achieved strong ratings and attracted new, diverse audiences.

With a creative yet results-driven approach, produced and developed standout unscripted series for top networks like CBS, Bravo, and TLC, including cultural phenomena such as Big Brother, Hell’s Kitchen, and Toddlers & Tiaras.