Matt J. Smith work email
- Valid
Matt J. Smith personal email
- Valid
Matt J. Smith phone numbers
Strategic, inventive and versatile multichannel marketing & sales leader who who has driven profitable growth, elevated brands and championed innovation across the FMCG industry.-Fortune 500 experience PLUS smaller, more nimble company success (private and private equity)-Deep Commercial and Selling experience with Walmart, Target, Grocery and other channels-Strong eCommerce and Direct to Consumer experience in the CPG space-Consistently delivered meaningful innovation across pet, beverages and toys-Able to efficiently and creatively build brands leveraging a broad toolboxKey Results:-Championed reinvention, turnaround and successful sale of $100MM consumer pet business to PE backed strategic buyer, including 2X Revenue and 10X EBITDA growth-Developed the #1 natural flea & tick business commanding greater than 65% market share in 4 years-Built in-house eCommerce team from scratch resulting in tripling of sales in three years surpassing $20MM-Turned around a top ten soft drink brand through development of new strategy, advertising and aligned execution resulting in +16% growth (fastest major diet brand)Values include: Adventure, Optimism, Originality, Honesty, Curiosity and Teamwork.Key Skills:General ManagementBusiness Turnaround/GrowthP&L ManagementStrategic PlanningPortfolio StrategyConsumer and Market InsightsBrand and Product PositioningProcess ImprovementCommercializationCategory Management Retail SellingR&DInnovationRegulatoryBrand BuildingMerchandisingPromotionsAdvertisingeCommerceOrganic Social Paid SocialArtificial IntelligenceeMailSEO/SEMAmazon (Wholesale, FBA and FBM)AMSDirect to ConsumerUXIAIn House eCommerce FulfillmentCreative DevelopmentMAP Implementation/ManagementTechnology AdvocateFoodBeveragesPlant Based (including hemp, nuts, seeds, etc.)Health & WellnessNutritionClean LabelFunctionalContact:email: mattjsmith121@gmail.comcell: 469.426.7797
-
Vp Of Brand And InnovationFoodscience, LlcUnited States
-
Senior Director Of MarketingPetiq Apr 2024 - PresentEagle, Idaho, Us -
Business And Marketing Mentor - Pet CareSku Aug 2023 - Apr 2024Austin, Texas, UsSKU accelerates emerging CPG brands with a world-class program driven by a thriving community of serial entrepreneurs & industry experts. Our 14-week intensive program provides exclusive insider access to industry leaders, key retailers, and the tools necessary to accelerate smarter, faster growth. Serving as a mentor in SKU's first track in the pet care sector. -
Marketing Consultant/Fractional CmoBrandmilk Jun 2022 - Apr 2024Fractional CMO, Advisor and Consulting Services for Entrepreneurial CPG Companies.Key Business Solutions: Accelerate growth, improve profitability, optimize digital strategy, develop innovation and gain distribution.o Driving white space innovation into functional drink category for mid sized dairy businesso Advising multiple start up brands across food, beverage and pet categories -
Vp Of Marketing & EcommerceSteuben Foods Inc. Apr 2021 - May 2022Elma, New York, UsFluid leadership role leading strategy, general management, marketing, innovation, business development and eCommerce for both Steuben Foods (parent company/aseptic food & beverage manufacturer) and Elmhurst 1925 (6 year old super premium brand in the plant based food & beverage space).o Championed plant-based food and functional snacking space for Steuben Foods, including strategy, general management and commercialization o Turned around $6MM DTC E-Commerce business for Elmhurst, a national plant-based beverage brando Grew +24% in topline sales and increased operating profit from -15% to +10%o Significantly improved key metrics including +61% paid search ROAS and +22% paid social ROASo Targeted new consumer persona with Meta ads resulting in +50% CVR and reduced CAC by 15%o Achieved +55% increase in Meta CTR and 22% savings in CPCo Optimized acquisition campaign doubling CVR from 5% to 10% and tripling repeat rate from 8% to 25%***Was 50% Hybrid role between Dallas and Buffalo for first year, declined relocation to Buffalo -
Senior Vice President Of MarketingHero Pet Brands Sep 2017 - Jul 2020Dallas, Texas, UsAs a key Executive Team member, led rebuilding, reinvention and diversification of an $100MM consumer pet products business. Guided evolution of culture, injection of new high caliber talent, shift to insight driven innovation, efficient brand building, category management oriented analytics, and significant elevation of digital and eCommerce capabilities. The compelling turnaround led to a formal carve out sale to a private equity backed strategic buyer - Manna Pro Products (Chesterfield, MO), later rebranded to Compana Pet Brands.Key Accomplishments:• Turned an unstable business with over 60% of gross sales with one customer, in one commoditized product category to a diversified category mix where no category accounts for greater than 25% of Net Sales and doubling of profit margins in four years.• Directed digital transformation including shift to manage all eCommerce business internally resulting in 105% lift in gross sales and +90% in operating profit. Channel was fastest growing and most profitable accounting for greater than 30% of gross sales and 35% of operating profit.• Shifted from disparate and internally focused parent branding strategy to a bold and inspiring rebranding that resonated with employees, customers and consumers• Retained to lead key step change efforts including multi-business M&A integration, installation of new processes, portfolio renovation and five-year innovation pipeline development across Equine, Homestead and Small Animal segments• Led homestead portfolio growth of over 35%, driven by organic innovation, stronger content creation, and more efficient paid media (increased ROI by 50 basis points)• Accelerated the Flock Party brand growth by 40%, through stronger packaging, merchandising, and promotion***Exited after declining relocation to St. Louis area (post acquisition) -
Vice President MarketingHero Pet Brands Feb 2014 - Sep 2017Dallas, Texas, Us• Directed consumer-centric strategic shift to in house management of Amazon business, resulting in net sales CAGR of +52%• Increased Amazon ROAS from 2.0 to 6.0 via exact match bidding, long tail key words and higher AOV• Spearheaded creative B2B lead generation program resulting in an incremental $600K and 2400% ROI• Guided strategy and commercialization of Buffalo Range, a new, healthier dog treat brand that achieved over $6MM in sales and sparked first company distribution in over 2,500 grocery doors
-
Marketing DirectorHero Pet Brands Apr 2013 - Feb 2014Dallas, Texas, Us• Developed new nimble stage gate and innovation process, which reduced speed to market by over two months and increased Innovation revenue by 2X• Successfully expanded natural flea and tick presence via innovation and brand development resulting in over $12MM increase in sales, $4MM in operating profit and built the #1 Natural flea and tick portfolio in U.S.
-
Director Of Insight And StrategyPublicis Hawkeye Jun 2010 - Feb 2013Dallas, Tx, UsDynamic leadership role helping B2C and B2B clients identify insights, define strategy and then deliver creative solutions that achieve strong ROI. Privately held integrated digital marketing agency with core expertise in strategy, data analytics, branding, direct, digital, social media and experiential marketing. Key clients included; Gatorade, Michelob ULTRA, Red Bull, The North Face, GORE-TEX, ThyssenKrupp Elevator, Ally Bank and Capital One.• Quarterbacked and won Gatorade new business pitch, including development of endurance athlete targeted strategy and integrated engagement plan• Drove development of research, new brand positioning and multi-touch direct mail and email campaign for The Ritz-Carlton Destination Club which resulted in a response lift of over +5%• Led development of transformational digital/social Running Club platform for The North Face that increased engagement, loyalty and affinity with endurance running consumers -
Vice President Of Marketing & SalesAb Brands, Llc Feb 2009 - Feb 2010Dallas, Tx, UsDirected $50MM global CPG start-up featuring portfolio of young, lifestyle brands: bodycology, Dr. Teal's and Cantu. Upgraded internal talent, external agency resources and use of consumer and shopper data.• Gained new distribution into numerous key global markets and domestic accounts including Target, Walgreen’s and Dollar General. • Generated +40% increase in net sales, and a +46% increase in operating profit• Led digital transformation including redesigned website, SEO, geo-targeted online media, social media and rich media/video development -
Director Of Brand MarketingDr Pepper Snapple Group Nov 2006 - Jan 2009Plano, Tx, UsGuided the $1B flavored soft drinks category and team that included 7UP, Sunkist, A&W, Canada Dry and other brands. Championed brand vision, strategy, innovation, and activation calendar. • Drove portfolio growth of +3% in a declining category, including +10% on Canada Dry. • Led and coached team of ten and drove key cross-functional meetings including: bottler marketing committee and Core 4 marketing and sales alignment. -
Brand Manager - Diet Dr PepperDr Pepper Snapple Group Jul 2004 - Nov 2006Plano, Tx, UsLed the strategy development and marketing execution for the $500MM Diet Dr Pepper brand. Championed the Dr Pepper and Diet Dr Pepper strategic vision across organization. Directed numerous high-level cross-functional teams.• Leveraged robust new insights to spearhead the complete repositioning of the brand and target audience to become the "most indulgent diet drink" and subsequent new advertising campaign "Nothing Diet About It," resulting in growth of +16% (fastest growing diet brand) in a slow growth category• Directed "Pepper the Nation," the largest sampling program in company history, which penetrated more than 4MM new households
-
Brand Manager - Hawaiian PunchDr Pepper Snapple Group Jul 2001 - Jun 2004Plano, Tx, UsDirected all strategy, innovation and activation for the $150MM non-carbonated beverage segment. • Successfully turned around the HP brand from declining sales to +16% by energizing the organization with robust innovation, targeted advertising and engaging event marketing. (2nd fastest growing brand in company in 2003)
-
Associate Product Manager - InnovationMattel, Inc. Nov 1999 - Jul 2001El Segundo, California, UsCo-managed $70MM Innovation segment for Hot Wheels. Leveraged global trends and insights to take the brand into entirely new categories. Guided complex, cross functional teams, managed advertising agency and full P&L responsibility.• Increased 2001 Hot Wheels Innovation revenue +15% and operating profit +30%• Developed and commercialized the Hot Wheels Super Launcher, the #3 selling toy in 2000• Guided development of over 8 national TV commercials, which played critical role in building brand relevance, awareness and persuasion, especially targeting older kid/tween audiences -
International Marketing ManagerWham-O Mar 1998 - Nov 1999Carson, Ca, Us• After carve out from Mattel, guided development of International business from scratch to over $5MM in one year by partnering with key market distributors on customized product, packaging and promotions. (brands included Frisbee, Hacky Sack, Slip 'N Slide, Hula Hoop, etc.)• Relaunched Slip 'N Slide brand after ten year hiatus, resulting in 100% sell through• Guided Wham-O Invasion, the C.I.P.R.A. award winning experiential tour generated over 300MM impressions, celebrating the brand's 50 year anniversary
Matt J. Smith Skills
Matt J. Smith Education Details
-
Pepperdine Graziadio Business SchoolMarketing -
University Of Illinois ChicagoCommunications
Frequently Asked Questions about Matt J. Smith
What company does Matt J. Smith work for?
Matt J. Smith works for Foodscience, Llc
What is Matt J. Smith's role at the current company?
Matt J. Smith's current role is VP of Brand and Innovation.
What is Matt J. Smith's email address?
Matt J. Smith's email address is mj****@****ail.com
What is Matt J. Smith's direct phone number?
Matt J. Smith's direct phone number is (972) 438*****
What schools did Matt J. Smith attend?
Matt J. Smith attended Pepperdine Graziadio Business School, University Of Illinois Chicago.
What skills is Matt J. Smith known for?
Matt J. Smith has skills like Leadership, Product Marketing, Direct Marketing, Team Building, E Commerce, Consumer Insight, Research And Development, Social Media, Business Transformation, Fact Based Selling, Brand Development, Digital Strategy.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial