nDash is used by B2B brands & agencies to scale content creation without sacrificing quality. nDash equips you with tailored resources and industry expertise to expand your content marketing — on budget and on demand.My focus within the team is on the operational side; customer acquisition, revenue generation, and delivery (i.e. marketing, sales, and client retention & growth) through SEM (mostly SEO vs. PPC), and CRM management.* Marketing strategy: competitive analysis, go-to-market strategy, buyer personas and org-building* Brand management: research-driven positioning, brand architecture, messaging and design* Organic marketing: SEO, viral, social* Lead generation: SEM, display advertising, email marketing, direct mail, content syndication* Social: using social channels to foster relationships, build affinity and humanize a brand* AI : Create prompts & products to increase internal & customer efficiencies leveraging OpenAI's API

Acquired by Vista EquityI joined as an early employee (~20) and built marketing, sales ops, and community programs that scaled from startup through $100mm revenue and, ultimately, acquisition by Vista Equity.Managed 15 individuals spanning multiple teams driving all components of uTest – Applause's digital testing and in-store user-experience and research services. Responsible for the entire marketing funnel, from awareness and events to marketing automation and engagement for our community of 300,000+ digital experts. Also responsible for customer engagement and operations, including cost modeling. - Expanded the digital brand footprint by leveraging marketing automation & engagement programs-- Increased monthly page views by 4x to exceeded 1.5MM-- Increased database size from 150k to 300k+ global users- Enhanced the website via product, process, and programs improvements to customize the experience based on user interests while lead scoring across demographic and behavioral inputs. -- Set record membership engagement levels of 2x historic average-- Increased user registration conversion rates by 6% within Q1-2017 alone-- Improved database coverage in strategically critical countries by >40% in past 6 months- Continuously focused the team on building strong partnerships across internal departments to scope, price and deliver on complex customer demands in an ever-changing landscape of requirements.-- Achieved two of three highest quarterly NPS results in company history-- Successfully rebuilt team and processes to increase quality and quantity of support through >200% demand increase for the teams resources

Managing a team of 8-12 people across US/DE. Responsible for the uTest brand, the community side of the business.- Promoted to Sr. Director of Community- Earned Employee of the Quarter (“uRock”) award in Q1 2016-- The uRock award is voted on by the Applause Executive team, to the employee who made the largest impact to the top-level performance of the company in the prior quarter.- Completed relaunch of www.uTest.com to become the “LinkedIn of Testers”, enabling 200k+ global users to expand their professional networks and personal brands through digital content creation. -- Increased site traffic >250% within six months of launch-- Increased page views per user session by >300%-- Increased monthly visits per user >110%- Managed vendor relationships across advertisers, recruiters, testing service providers and tools.

Leading a team focused on demand generation with direct reports managing PPC, email, offline, and ops.- Promoted to Director of Community- Managed 7-figure budget to drive key metrics aligned with the sales team including MQLs, SQLs, discovery calls, and sales pipeline stages.- Built and implemented the systems and processes driving lead generation and nurturing in scalable way, both online and offline (e.g. offline account-based marketing programs)- Hired and managed a team focused on driving global demand generation for customer acquisition, producing 10k targeted leads per month, while decreasing the cost per lead by 40%.- Built marketing automation (Marketo) & CRM processes to improve conversion rates through the sales funnel and increase sales efficiency and output from marketing and grassroots leads.

Responsible for all paid channels (e.g. Google Ads, display/email sponsorship) as well SEO and admin of our CRM (in house, Salesforce, and, eventually, Marketo).- Promoted to Sr. Acquisition Manager- Responsible for digital marketing efforts focused on lead generation for inside sales through free and paid channels - Salesforce administration, Sales support of 30+ reps, Marketing campaign tracking, data integrity, and various recurring and ad hoc reporting, i.e. pipeline creation, for the Executive team.- Implementation and management of targeted email lead nurturing drip streams (via Exact Target)- Lead scoring algorithms and various analysis including go to market, cohort, and funnel.

Managed $15M/yr SEM/PPC campaigns across hotels, goes, attractions, etc.- Managed $1.3MM/month in PPC search campaigns across English points of sale (US, UK, AUS, and CAN) with a goal of maximizing net revenue.- KPI’s included increasing pageviews, revenue and profit growth across all verticals, including hotels, specialty lodging, and attractions.- Responsible for management, optimization, and governance of affiliate marketing programs.- Ideated, managed, and analyzed multi-variate and A/B testing across millions of keywords, campaigns, and landing pages.

Before cloud-based CRMs, there was Excel. Our team built & managed XLS-based reporting to increase Exec visibility of 300+ sales representatives and ran correlative KPI analysis.- Built & managed reporting and forecasting files to increase visibility of 300+ inside sales representatives. - Created analysis illustrating correlations between key sales rep metrics and performance.- Managed territory shifts and monthly sales rep ranking reports.

Post-college, cofounded a business service enabling retailers to outsource sales through various platforms and grew to manage >$1mm annually for brands like SmartBargains and Coed Sportswear, earning recognition from Entrepreneur Magazine, Boston Business Journal, Fox Broadcasting, and others.