Matt Solar Email & Phone Number

Concord, Massachusetts, Us

nDash is used by B2B brands & agencies to scale content creation without sacrificing quality. nDash equips you with tailored resources and industry expertise to expand your content marketing — on budget and on demand.My focus within the team is on the operational side; customer acquisition, revenue generation, and delivery (i.e. marketing, sales, and client retention & growth) through SEM (mostly SEO vs. PPC), and CRM management.* Marketing strategy: competitive analysis, go-to-market strategy, buyer personas and org-building* Brand management: research-driven positioning, brand architecture, messaging and design* Organic marketing: SEO, viral, social* Lead generation: SEM, display advertising, email marketing, direct mail, content syndication* Social: using social channels to foster relationships, build affinity and humanize a brand* AI : Create prompts & products to increase internal & customer efficiencies leveraging OpenAI's API

Framingham, Massachusetts, Us

Acquired by Vista EquityI joined as an early employee (~20) and built marketing, sales ops, and community programs that scaled from startup through $100mm revenue and, ultimately, acquisition by Vista Equity.Managed 15 individuals spanning multiple teams driving all components of uTest – Applause's digital testing and in-store user-experience and research services. Responsible for the entire marketing funnel, from awareness and events to marketing automation and engagement for our community of 300,000+ digital experts. Also responsible for customer engagement and operations, including cost modeling. - Expanded the digital brand footprint by leveraging marketing automation & engagement programs-- Increased monthly page views by 4x to exceeded 1.5MM-- Increased database size from 150k to 300k+ global users- Enhanced the website via product, process, and programs improvements to customize the experience based on user interests while lead scoring across demographic and behavioral inputs. -- Set record membership engagement levels of 2x historic average-- Increased user registration conversion rates by 6% within Q1-2017 alone-- Improved database coverage in strategically critical countries by >40% in past 6 months- Continuously focused the team on building strong partnerships across internal departments to scope, price and deliver on complex customer demands in an ever-changing landscape of requirements.-- Achieved two of three highest quarterly NPS results in company history-- Successfully rebuilt team and processes to increase quality and quantity of support through >200% demand increase for the teams resources

Framingham, Massachusetts, Us

Managing a team of 8-12 people across US/DE. Responsible for the uTest brand, the community side of the business.- Promoted to Sr. Director of Community- Earned Employee of the Quarter (“uRock”) award in Q1 2016-- The uRock award is voted on by the Applause Executive team, to the employee who made the largest impact to the top-level performance of the company in the prior quarter.- Completed relaunch of www.uTest.com to become the “LinkedIn of Testers”, enabling 200k+ global users to expand their professional networks and personal brands through digital content creation. -- Increased site traffic >250% within six months of launch-- Increased page views per user session by >300%-- Increased monthly visits per user >110%- Managed vendor relationships across advertisers, recruiters, testing service providers and tools.

Framingham, Massachusetts, Us

Leading a team focused on demand generation with direct reports managing PPC, email, offline, and ops.- Promoted to Director of Community- Managed 7-figure budget to drive key metrics aligned with the sales team including MQLs, SQLs, discovery calls, and sales pipeline stages.- Built and implemented the systems and processes driving lead generation and nurturing in scalable way, both online and offline (e.g. offline account-based marketing programs)- Hired and managed a team focused on driving global demand generation for customer acquisition, producing 10k targeted leads per month, while decreasing the cost per lead by 40%.- Built marketing automation (Marketo) & CRM processes to improve conversion rates through the sales funnel and increase sales efficiency and output from marketing and grassroots leads.

Framingham, Massachusetts, Us

Responsible for all paid channels (e.g. Google Ads, display/email sponsorship) as well SEO and admin of our CRM (in house, Salesforce, and, eventually, Marketo).- Promoted to Sr. Acquisition Manager- Responsible for digital marketing efforts focused on lead generation for inside sales through free and paid channels - Salesforce administration, Sales support of 30+ reps, Marketing campaign tracking, data integrity, and various recurring and ad hoc reporting, i.e. pipeline creation, for the Executive team.- Implementation and management of targeted email lead nurturing drip streams (via Exact Target)- Lead scoring algorithms and various analysis including go to market, cohort, and funnel.

Needham, Ma, Us

Managed $15M/yr SEM/PPC campaigns across hotels, goes, attractions, etc.- Managed $1.3MM/month in PPC search campaigns across English points of sale (US, UK, AUS, and CAN) with a goal of maximizing net revenue.- KPI’s included increasing pageviews, revenue and profit growth across all verticals, including hotels, specialty lodging, and attractions.- Responsible for management, optimization, and governance of affiliate marketing programs.- Ideated, managed, and analyzed multi-variate and A/B testing across millions of keywords, campaigns, and landing pages.

Weston, Ma, Us

Before cloud-based CRMs, there was Excel. Our team built & managed XLS-based reporting to increase Exec visibility of 300+ sales representatives and ran correlative KPI analysis.- Built & managed reporting and forecasting files to increase visibility of 300+ inside sales representatives. - Created analysis illustrating correlations between key sales rep metrics and performance.- Managed territory shifts and monthly sales rep ranking reports.

Post-college, cofounded a business service enabling retailers to outsource sales through various platforms and grew to manage >$1mm annually for brands like SmartBargains and Coed Sportswear, earning recognition from Entrepreneur Magazine, Boston Business Journal, Fox Broadcasting, and others.

Bs, Marketing & Entrepreneurship

Education record