Matt Spaetzel Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

• Developed creative strategies to market the station brand and expand reach using television, outdoor, direct mail and digital advertising resulting in:--> Station consistently top 2 in the 6+ age demo in Chicago metro--> Station consistently top 6 in the 25-54 age demo in Chicago metro• Planned and executed strategic and brand-focused campaigns and events for advertisers in collaboration with sales team resulting in:--> 50% increase in spend from Mark Anthony Brands (Mike’s Hard Lemonade & White Claw) 2022 to 2023--> 25% increase in spend from Molson Coors (Miller, Coors & Leinenkugel’s) 2022 to 2023--> 20% increase in station revenue from 2018 to 2019 --> 75% increase in the number of events from 2014 to 2023• Led a team of 10+ in executing over 100+ promotional events and campaigns for station and advertisers each year.• Spearheaded an annual food event overseeing venue procurement, ticket sales, promotional and advertising campaigns, client sponsorships and event execution resulting in:--> 68% increase in revenue from 2019 to 2020--> 50% increase in attendance from 2019 to 2020• Raised over $1MM for Chicagoland nonprofits including Anti-Cruelty Society, American Veteran’s Service Dog Academy, Operation Gratitude, Alzheimer’s Association and Parkinson’s Foundation through engaging promotional events and campaigns.• Managed an annual budget of over $1MM. • Negotiated deals with event and promotional vendors and partners to maximize promotions budget while monitoring ROI.• Conceptualized and directed content for paid digital marketing and social media campaigns, with ad content reaching over 10MM.

Phoenix, Arizona Area

• Created a revenue-generating promotional campaign with the International Sportsmen’s Expo that resulted in: --> 20% increase in station spend from Sportsmen’s Expo each year from 2009 to 2012 --> 30% increase in web traffic to client website --> 25% increase in attendance to event --> A concept that was implemented successfully in Denver market• Developed winning promotional concepts that garnered media attention including: --> “Steve Nash’s One-Eyed Free Throw Contest” (Phoenix Suns Promotion / ABC 15)--> “Tattoo U Two for U2 Tickets” (NBC 12) --> “Got Gas?” t-shirt charity campaign during a gas shortage (3TV and Arizona Republic Newspaper) • Managed the planning of three successful Firefighter’s Ball charity events from start to completion raising over 90K for the United Phoenix Firefighters Association. • Acknowledged as a key contributor to capturing KDKB-FM’s first $1MM sales month in August of 2023.

Phoenix, Arizona Area

Phoenix, Arizona Area

• Promoted to Promotions Director within 4 months.

Bachelor Of Science - Communications, Major: Media Management; Minor: Business

Activities and Societies: ACRN: All Campus Radio Network (Program Director, Asst. Program Dir., Sales, and On-Air Personality)

Associate Of Arts - Aa, Speech Communication And Rhetoric