Matt Springer Email & Phone Number

Columbus, Ohio, Us

• Develop and lead new product marketing function at established utility software company• Collaborate with sales on impactful messaging that drives interest and conversation• Build out full content strategy including case studies, white papers, and blog posts, aligned closelywith campaign tacticsAccomplishments include:• Created new product messaging and enablement assets across the solution set using proven insight-driven methodologies• Led all mainstage sessions and built out full agenda for annual user group event

Dublin, Ohio, Us

• Supported sales enablement materials and content development including presentation decks andproduct collateral• Built out new competitive analysis function as part of product marketing duties including monthly callsto brief sales leaders on key competitive insights

St. Petersburg, Fl, Us

Highly collaborative role connecting demand generation, product management, and sales strategy forK-12 school administrative software

Washington, District Of Columbia, Us

• Create product positioning and sales enablement tools for tech products in a highly competitive space • Responsible for collateral, case studies and content marketing pieces • Extensive competitive analysis to build battlecards and positioning Accomplishments include: • Developing full GTM strategy and all components to support a major acquisition • Introducing new competitive intelligence platform (Crayon) for use throughout the organization

Ann Arbor, Mi, Us

• Drove marketing initiatives to promote the value of ProQuest’s dissertations and theses collections • Provided support for demand gen, product feature launches, and sales enablement during a former colleague’s maternity leave

Columbus, Ohio, Us

• Researched and developed marketing plans for clients in the non-profit, technology, education and healthcare industries • Led discovery sessions with clients as well as internal stakeholder meetings to build consensus around a unified strategic approach Accomplishments include: • Helping a local non-profit use their name change as an opportunity to relaunch their brand and grow their reach throughout the state • Building out full agency framework for thinking strategically, developing marketing plans, and folding ongoing strategy into client engagements

Long Beach , California, Us

• Developed strategy and owned high-level stakeholder relationships for clients in the finance, real estate, and technology industries • Led strategic planning, project management across teams, and executing on tactics Accomplishments include: • Generating more than 1800 qualified leads and $20M in booked business for a rural lender, surpassing our annual goal of 1500 leads in just six months

New York, Ny, Us

• Led strategy around sales enablement, market research, demand generation and customer engagement for edtech products in the K-12 education space • Demonstrated success in collaboration across product portfolios to develop packaging and positioning for state-wide curriculum adoptions, including competitive market research and analysis • Well versed in creating collateral, sales decks, RFP responses, competitive analysis, and business plans to support product line expansions • Launched key voice of the customer (VoC) projects including an annual “ambassador” event to gather product feedback from top districts Accomplishments include: • Increasing overall usage of adaptive math program for grades 6-12 by 30% • Personalized Learning Symposium at Stanford University, including booking speakers, planning full agenda, and event management on site

Lake Mary, Fl, Us

• Developed and executed all marketing and communications efforts for B2B technology company, with direct oversight of five team members and a $1.6M annual marketing budget • Built annual plans and managed projects across demand generation, brand management, digital marketing, events and trade shows, content development and sales enablement• Collaborated with third-party partners on marketing their products to our customer base, and with major trade organizations on sponsorships• Lead copywriter on collateral, website, e-mail marketing and case studiesAccomplishments include: • Producing live events for up to 800 attendees, including user groups and sales meetings • Creating and leading an in-house video production team to develop case studies and brand videos for YouTube

• Executed PR campaigns for local businesses and clients in the finance industry, as well as other companies owned by parent corporation

• Responsible for day-to-day account management for clients in the real estate industry • Pitched stories, wrote press releases, maintained relationships with key reporters, and wrote copy for press releases and bylined stories