Provide knowledgable and courteous sales service to customers. Additional responsibilities include displaying product, inventory management and dealing with customer queries.

Develop and manage strategic marketing plans as well as providing communications support to CEO. Produce compelling content and messaging in an established brand voice that promotes products, services and company culture throughout social media and PR channels. Collaborate across all departments to develop marketing materials and support business development initiatives. Actively manage corporate website content and social media.

Led the creative vision and direction of the brand; developed strategic marketing solutions that advanced the company’s business goals and objectives. Worked closely with cross-functional teams to ensure that all content and marketing strategies were aligned to the overall business plan. Promoted a culture of continuous improvement, innovation, excellence and accountability. Clients included College Football Playoff National Championship, Southeastern Conference and Big Ten Conference.

Spearheaded market strategies and segment-specific marketing programs that drove customer acquisition, customer retention and brand awareness. Partnered with business segment leaders to develop and execute marketing strategies that achieved brand equity goals and fulfillment of sponsorships. Planned and directed all aspects of marketing mix including brand management, promotions and campaigns, advertising, lead generation, content development and public relations.

Position commenced with Colonial Bank Commercial Banking Division in October 2006. BB&T is successor through acquisition of Colonial Bank effective August 14, 2009.Maintained a portfolio of complex commercial loan relationships; managed, serviced, and expand business relationships in assigned market using a consultative relationship management approach. Analyzed client's financial and operating strategies and recommended services to best meet the their immediate and long-term needs. Actively participated in direct sales and marketing events designed to promote the image of the bank and develop new business relationships.

Promoted through a series or progressively responsible roles due to exceptional performance and significant contributions. Led the development and implementation of sales, marketing and communication strategies that achieved new event sales revenue and market share performance. Coordinated cross-selling, joint marketing initiatives, and other brand synergies to maximize exposure and profitability, including media planning and communications. Provided leadership and guidance across all client portfolios, inclusive of relationship management and issue resolution.