Matt Staab Email & Phone Number

Remote

Cambridge, MA (remote From Los Angeles, CA)

• Built and led new in-house creative team responsible for omni-channel campaign development and activation for North America Health Systems, yielding over $2M in value over the first year.
• Drove overarching creative strategy and design direction while collaborating with external agencies and internal teams to build a unified brand expression across all marketing and communication touchpoints.
• Optimized the global agency ecosystem by leading the North America agency of record transition to Omnicom.
• Championed brand and design transformation as a member of the North America Marketing Leadership Team, defining and deploying new processes, systems and capabilities across the organization.

Los Angeles, California, United States

• Drove strategic brand and design direction while leading large-scale global initiatives.
• Led the redesign of the AT&T brand identity, redefining how the brand looks, speaks, sounds and behaves across the entire brand experience while repositioning the brand as a telecom, media and technology company..
• Expanded the AT&T family of brands into evolving customer segments and product lines by developing and launching new brand identity systems, including AT&T Business, FirstNet, Unefon and AT&T Foundry.
• Set design strategy during large-scale merger and acquisition activities, including DIRECTV and WarnerMedia, ensuring a strategic, empathetic and efficient integration of acquired brands into the AT&T family.
• Spearheaded development of AT&T’s proprietary typeface family – AT&T Aleck – creating a unique and ownable brand asset, unifying communications and eliminating over $500K per year in ongoing licensing fees and fines.
• Collaborated with executive leadership and key international stakeholders to lead brand and design strategy during the introduction of the AT&T brand into Mexico.

Dallas, Texas, United States

• Led brand design strategy and creative packaging development across all product lines and global markets.
• Managed a global network of internal partners and external vendors to support the concept, development and production of packaging design solutions across skin care, cosmetic and fragrance lines.
• Partnered with cross-functional teams to develop design systems, brand and product architectures, marketing campaigns, product and model photography, branded experiences and the Pink Cadillac Career Car Program.
• Grew brand reputation as member of Mary Kay Ash Charitable Foundation advisory board.

Dallas, Texas, United States

• Developed award-winning brand identity systems, logos, packaging, collateral, annual reports, brochures, advertising, book covers, websites, etc.
• Championed all aspects of the creative process, including new business pitches, project estimating, concept creation, design development, rapid prototyping, production, account management and billing.

Dallas, Texas, United States

• Developed award-winning brand identity systems, logos, packaging, collateral, annual reports, brochures, advertising, book covers, websites, etc.
• Championed all aspects of the creative process, including new business pitches, project estimating, concept creation, design development, rapid prototyping, production, account management and billing.

Dallas, Texas, United States

• Developed brand identity systems, packaging, collateral, annual reports, brochures, advertising, book covers, and websites.

Nashville, Tennessee, United States

• Developed brand identity systems, packaging, collateral, annual reports, brochures, advertising, book covers, and websites.

Post-Graduate Degree, Design / Art Direction

Activities and Societies: Portfolio of the Year Award

Bachelor Of Arts (B.A.), Advertising / Public Relations

Activities and Societies: Soccer