Matt Staab Email & Phone Number

Remote

Cambridge, Ma (Remote From Los Angeles, Ca)

• Built and led new in-house creative team responsible for omni-channel campaign development and activation for North America Health Systems, yielding over $2M in value over the first year.• Drove overarching creative strategy and design direction while collaborating with external agencies and internal teams to build a unified brand expression across all marketing and communication touchpoints.• Optimized the global agency ecosystem by leading the North America agency of record transition to Omnicom.• Championed brand and design transformation as a member of the North America Marketing Leadership Team, defining and deploying new processes, systems and capabilities across the organization.

Los Angeles, California, United States

• Drove strategic brand and design direction while leading large-scale global initiatives. • Led the redesign of the AT&T brand identity, redefining how the brand looks, speaks, sounds and behaves across the entire brand experience while repositioning the brand as a telecom, media and technology company. Championed a $260M business case funding the rebrand across all consumer and employee touchpoints.• Expanded the AT&T family of brands into evolving customer segments and product lines by developing and launching new brand identity systems, including AT&T Business, FirstNet, Unefon and AT&T Foundry.• Set design strategy during large-scale merger and acquisition activities, including DIRECTV and WarnerMedia, ensuring a strategic, empathetic and efficient integration of acquired brands into the AT&T family.• Spearheaded development of AT&T’s proprietary typeface family – AT&T Aleck – creating a unique and ownable brand asset, unifying communications and eliminating over $500K per year in ongoing licensing fees and fines.• Collaborated with executive leadership and key international stakeholders to lead brand and design strategy during the introduction of the AT&T brand into Mexico.• Created the design system introducing the new Mobilizing Your World tagline and developed the global design assets and training programs that led 1000s of internal and external marketers through the brand transition.• Creative directed large-scale photoshoots for the AT&T brand photo library, yielding 100s of custom images per shoot, helping to build brand consistency, improve image quality, support marketing needs and reduce stock photography costs by 30%.• Guided cross-functional agencies/teams through the application of AT&T’s visual and sonic identity systems in branded environments, including the AT&T Executive Briefing Center, AT&T Discovery District, sponsorship activations, conferences, global trade shows, etc.

Dallas, Texas, United States

• Led brand design strategy and creative packaging development across all product lines and global markets.• Managed a global network of internal partners and external vendors to support the concept, development and production of packaging design solutions across skin care, cosmetic and fragrance lines.• Partnered with cross-functional teams to develop design systems, brand and product architectures, marketing campaigns, product and model photography, branded experiences and the Pink Cadillac Career Car Program.• Grew brand reputation as member of Mary Kay Ash Charitable Foundation advisory board.

Dallas, Texas, United States

• Developed award-winning brand identity systems, logos, packaging, collateral, annual reports, brochures, advertising, book covers, websites, etc.• Championed all aspects of the creative process, including new business pitches, project estimating, concept creation, design development, rapid prototyping, production, account management and billing.

Dallas, Texas, United States

• Developed award-winning brand identity systems, logos, packaging, collateral, annual reports, brochures, advertising, book covers, websites, etc.• Championed all aspects of the creative process, including new business pitches, project estimating, concept creation, design development, rapid prototyping, production, account management and billing.

Dallas, Texas, United States

• Developed brand identity systems, packaging, collateral, annual reports, brochures, advertising, book covers, and websites.

Nashville, Tennessee, United States

• Developed brand identity systems, packaging, collateral, annual reports, brochures, advertising, book covers, and websites.

Post-Graduate Degree, Design / Art Direction

Activities and Societies: Portfolio of the Year Award

Bachelor Of Arts (B.A.), Advertising / Public Relations

Activities and Societies: Soccer