Matthew Smith Email & Phone Number

Cape Town

Stellenbosch, Western Cape, South Africa

Stellenbosch, Western Cape, South Africa

Currently challenging the norms for small to medium sized businesses by designing card payment solutions that put the needs of businesses and their clients first. Responsibilities include: (1) market launch strategy / narrative, (2) championing client experience in product design and process development, (3) strategic communication and (4) market research.

Stellenbosch, Western Cape, South Africa

Responsible for a diverse marketing portfolio consisting of: (1) Capitec Connect (MVNO), (2) retail banking optimisation (cross-sell and up-sell), (3) value added services (LOTTO, vouchering and prepaid), (4) retail savings and investments and (5) digital banking channels. The role involved leading the development and implementation of through the line marketing and communication strategies as well as instilling client knowledge and best practice into product… Show more Responsible for a diverse marketing portfolio consisting of: (1) Capitec Connect (MVNO), (2) retail banking optimisation (cross-sell and up-sell), (3) value added services (LOTTO, vouchering and prepaid), (4) retail savings and investments and (5) digital banking channels. The role involved leading the development and implementation of through the line marketing and communication strategies as well as instilling client knowledge and best practice into product development.Leadership and strategic guidance to team of: 3x marketing portfolio leads Show less

Cape Town Area, South Africa

Pioneered and led the Content Marketing & PR team, which involved a diverse portfolio including: (1) strategic management of Corporate and Brand PR, (2) strategic management of all product and tactical Content Marketing campaigns (through the line), (3) events and sponsorships, (4) social media marketing, (5) influencer management and (6) scripting and directing of brand AVs. Awards: Gold award at The Content Council's Pearl awards in New York for Most Effective Financial… Show more Pioneered and led the Content Marketing & PR team, which involved a diverse portfolio including: (1) strategic management of Corporate and Brand PR, (2) strategic management of all product and tactical Content Marketing campaigns (through the line), (3) events and sponsorships, (4) social media marketing, (5) influencer management and (6) scripting and directing of brand AVs. Awards: Gold award at The Content Council's Pearl awards in New York for Most Effective Financial Services Campaign. Leader Award at the Assegai Awards Silver at New Generation Social and Digital Media Awards During my time in this role PR coverage grew by 100% year-on-year. Show less

Cape Town Area, South Africa

Responsible for the development and implementation of Capitec’s digital communicationsstrategy to both clients and employees. This encompassed social media, YouTube and internalcommunications via SharePoint and Yammer.During my time in this role I scripted and directed a series of YouTube ads that won amarklives.com Ad of The Week award as well as a second series of pre-roll ads, which out performed all previous ads.A significant increase in social media following… Show more Responsible for the development and implementation of Capitec’s digital communicationsstrategy to both clients and employees. This encompassed social media, YouTube and internalcommunications via SharePoint and Yammer.During my time in this role I scripted and directed a series of YouTube ads that won amarklives.com Ad of The Week award as well as a second series of pre-roll ads, which out performed all previous ads.A significant increase in social media following and engagement was also noted withengagement more than doubling when compared to the previous year’s results.Ad Dynamo recognized our efforts on social media, awarding us with their Creative of theMonth award in July of 2017.I designed a social media activation, which was a first of its kind in South Africa. The softwaretook event participants’ photos, recognized the registrant and then uploaded their photo totheir personal social media profile. This doubled event reach on social media.In 2017 Capitec implemented Yammer as their main internal communications platform. I created the internal marketing/adoption strategy and managed implementation within the business. Show less

Cape Town Area, South Africa

Responsible for the development and implementation of Capitec's internal digital communicationsstrategy. This involved building/maintaining company culture and ensuring the 13 000 employees wereup to date and actively involved in marketing campaigns.During this time I developed strong writing abilities, project management skills and an understanding of the power of storytelling and emotion when implementing a marketing campaign.I developed and implemented numerous… Show more Responsible for the development and implementation of Capitec's internal digital communicationsstrategy. This involved building/maintaining company culture and ensuring the 13 000 employees wereup to date and actively involved in marketing campaigns.During this time I developed strong writing abilities, project management skills and an understanding of the power of storytelling and emotion when implementing a marketing campaign.I developed and implemented numerous internal activations to introduce new products within the business. This involved both digital and printed elements as well as managing activations teams across the country to the duration of the campaigns.I also worked closely with the Head of Communications gaining insight into PR and themanagement of Capitec’s public image. Show less

Stellenbosch South Africa

Responsible for providing marketing and strategic input into, as well as the execution of,Stellenbosch’s official destination marketing strategy. During this period Stellenbosch moved away from traditional marketing channels to follow a digital approach. I was closely involved with the design and launch of the revised stellenbosch.travel website as well as the Stellenblog campaign, which saw international bloggers/influencers visit Stellenbosch to showcase the town and promote… Show more Responsible for providing marketing and strategic input into, as well as the execution of,Stellenbosch’s official destination marketing strategy. During this period Stellenbosch moved away from traditional marketing channels to follow a digital approach. I was closely involved with the design and launch of the revised stellenbosch.travel website as well as the Stellenblog campaign, which saw international bloggers/influencers visit Stellenbosch to showcase the town and promote tourism. Show less

Digital Marketing - Getsmater, Marketing, Cum Laude

Master'S Degree, Marketing

B.Comm Hons, Marketing

Bachelor Of Commerce - Bcom, Marketing And Logistics