EverChain facilitates compliant and secure debt sales for lenders and has been improving recovery for both creditors and consumers for over a decade.

The Marketing Solutions division of Verisk (NASDAQ: VRSK) helps marketers and trusted platform providers keep a current and complete picture of their consumers' profiles and in-market shopping behaviors.

Photon is the world’s largest provider of omnichannel and digital experiences and the digital innovation partner of choice for 40 companies on the Fortune 100 list. Photon powers over 1 billion daily consumer touchpoints across retail, financial services, pharma, restaurant, and CPG companies.• Established demand generation and marketing automation strategy with persona-focused content (blogs; white papers; social media) and lead scoring to prioritize prospects' sales-readiness• Designed CRM processes via Salesforce and HubSpot and execution of global marketing initiatives• Identification and sourcing of new marketing opportunities; partnering with senior management in budget planning• Oversaw and coordinated marketing team activities, including SEO, SEM, email, event, and social media• Managed an onshore and offshore team to execute marketing plans and drive company growth

Gust is the global SaaS platform for founding, operating, and investing in scalable, high growth companies. Gust’s online tools help entrepreneurs start, run, and fundraise for companies and provide deal flow and relationship management for investors. As the world’s largest community of entrepreneurs and early-stage investors, Gust also powers the official online hubs of the world’s largest innovation ecosystems including New York (Digital.NYC), Boston (StartHub.org) and London (Tech.London).

Global technology marketing executive for 1E, which provides software lifecycle automation to some of the world's largest organizations, including 3M, Aviva, Bacardi, BD, Comcast, Coca-Cola, Dell, Dupont, Ford, H&M, Nestle, Rolls-Royce, Standard Chartered, and the US Dept. of State.• Established new lead generation and content-focused marketing strategy• Accelerated deal velocity, contributing to a 21% revenue increase over the prior year• Rebuilt and managed 1E marketing team with responsibilities in product marketing, business development, campaigns, online and in-person events, PR, web content, and social media marketing• Defined lead scoring criteria and MQL-to-SQL process, qualifying leads into CRM, and sales response• Developed gated content with progressive profiling and auto-responders to sustain prospect interest• Promoted and hosted webinars to grow average registration rates nearly tenfold from 30 to 285• Recorded and edited marketing videos to promote events, recruitment, webinars, and thought leadership• Co-created the 1E Customer Success program and onboarding strategy to re-engage existing customers and secure new clients in their crucial first 90 days

Kurtosys helps investment managers deliver data and insights to their clients. Whether it be client reporting, client portals, or multiple websites across regions, Kurtosys delivers data, documents, and insights accurately, consistently, and at scale.• Defined brand message and online identity; consolidated product lines and focused messaging• Managed Pardot marketing automation, reporting, workflows and alerts related to lead scoring and conversion• Administered Salesforce CRM workflows, dashboards and data hygiene to improve and accelerate sales activity and opportunity creation• Created form-gated content for lead generation; increased the variety and frequency of white papers and product galleries to grow sales accepted lead generation from and average of 5 to 75 per month• Managed blog content (articles, infographics, videos, team-generated pieces and guest posts); grew blog frequency from weekly to daily to improve SEO and fuel 200% growth in page views

Consulted with numerous companies to create customized digital marketing solutions—from inception to execution.• Branding and positioning, social media marketing, and e-commerce strategy• Site traffic analysis, SEO, search engine marketing, and affiliate marketing

Organized collaborative relationships with industry leaders and spearheaded the content and inbound marketing strategy, tripling the number of qualified leads generated via email marketing, SEO, social media and events• Introduced Marketo and Salesforce.com-integrated marketing automation with complex lead nurturing paths to increase revenue by 28% in first year; nurtured leads in discrete tracks and through a multi-step path until sales-ready; continuously improved revenue cycle analytics (lead flow and behavior, campaign effectiveness and sales response); helped build local and remote sales and customer service teams collaborating via CRM software• Directed the development and launch of key product extensions: ICSC Global Shopping Center Directory, joining two property databases; RCA’s iPhone App for mobile access to subscriber-only data• Expanded strategic partnerships with 9 major industry associations and 17 non-US research firms; automated private-labeled web content for GE Capital, Thomson Reuters and NYTimes.com• Created the firm’s social media plan and grew our audience to over 7,000 followers on twitter• Managed vendors and staff for large-scale tradeshow appearances and private roadshow seminars

Developed and launched the startup’s US products and established the firm as a leading data provider for over 500 institutional investors and brokerages; subsequently introduced a global property database and added over 100 client firms, growing annual revenue by 70%• Oversaw product strategy, design and implementation of monthly publications, as well as quarterly reports for 64 different U.S. markets; led publishing department, hiring talent and managing performance reviews; negotiated terms with outside vendors and temporary staff; developed efficient publishing systems for monthly and quarterly reports (over 700 issues); • Managed all aspects of the creation of the brand identity, the corporate website’s design and content; wrote and designed marketing collateral (product sheets, brochures, user guides, print and web ads, direct mail pieces with customer response tracking, presentations) to support sales efforts; ensured consistency and oversaw production• Studied and developed SEO strategy to get selected keywords in the top ten search results; delivered 215% increase in unique visits in first year and over 20% every year since

• Managed marketing, advertising, and corporate branding initiatives including the launch of Reuters Plus, a US equities market success; assisted in the development and execution of sector-specific marketing plans; managed advertising schedules; contracted and negotiated terms with service bureaus, freelance talent and outside vendors• Wrote, designed and produced internal and external marketing collateral and multimedia desktop, web and video pieces; directed concepting, scripts, and graphics for various trade show appearances and special event presentations• Designed and managed content of internal communications websites, including those for Reuters Intranet Portal, Reuters Rewards & Recognition, and Reuters new headquarters at Three Times Square• Produced print ads, banner ads, and animated demos for Reuters products including a pioneering mobile initiative with exposure in the Wall Street Journal, Barron’s, IBD, and other major outlets• Managed Reuters America’s multimedia production facility, a suite of image scanning, desktop publishing and video editing services