Matt Watson Email & Phone Number

Australia

Ensured 100% legislative compliance of postal voting, ballot papers, candidate nominations and electoral material to ensure a fair election. Supervised hundreds of casual staff to ensure the accurate data entry of hundreds of thousands of postal votes into the NSW Election database.

Managed ticketing operations, systems and inventory for one of the largest sporting events in the world, held across 7 venues and 45 matches within 30 days. Collaborated with all event delivery teams including event and venue managers, sponsorship, marketing, signage, accreditation, finance, executives and many more internal and external stakeholders to ensure the safe and world-class delivery of this major event.Key achievements include:- Surpassing ticket revenue targets by 63% and attendance targets by 44%, with 750,000+ spectators attending the tournament- Developing and implementing detailed event operations processes, reports, contingency plans and policies to ensure the successful world-class delivery of 45 World Cup matches within 30 days across 7 Australian venues, including a record-breaking crowd for a cricket match in Australia.- Achieving the largest ever day of ticket sales for an ICC event.

Created and executed data-driven marketing strategies across digital and traditional channels for ticketed event and brand campaigns for this peak industry body.Delivered a 322% increase in event participation and a 290% return on investment for the year's premier industry event despite the ongoing challenges of COVID-19 lockdowns and its impact on the club and hospitality industry.

Sydney, Australia

Managed event ticketing operations and a range of external and internal clients across ticketing, project, event and marketing activities to drive attendance, revenue and retention at the Sydney Cricket Ground and Sydney Football Stadium.Tasks included managing ticketing strategy and operations, executing ticketing contracts, utilising data and analytics to develop strategic business solutions and reporting tools that generated time and cost efficiencies, maximised event marketing support, oversaw design agencies, enhanced venue wayfinding, maintained and upgraded venue infrastructure, and improved outcomes for the business and its clients.Key achievements include:- Generating $1 million in revenue through both a detailed data analysis of ticketing revenue data and contract administration.- Delivering ticket builds with 100% accuracy as the primary ticketing account contact for 18 external clients and all internal departments.- Developing a reporting model that improved crowd forecasting accuracy to within 1%, saving the business and its partners hundreds of thousands of dollars a year.- Successful project management of the heritage-listed SCG entry gate upgrade, increasing ingress rates by 100%- Played an integral role in the development of ingress and wayfinding strategies for the world-class Sydney Football Stadium- Creating detailed policies and training guides, including contingency and COVID-safe plans, as well as box office procedures

Sydney, Australia

Responsible for the end-to-end management of diverse data-driven marketing campaigns for Powerhouse Museum and Sydney Observatory exhibitions and events. Developed and delivered marketing strategies for both low-budget and multi-million dollar campaigns, directed design and media agencies, produced a variety of content, executed partnerships, managed eDMs and social, drove major ticketing sales campaigns, crafted marketing and ticketing reports, and managed diverse stakeholders.Achievements include:- Increasing Science and Design Festival attendance by 247%- Increasing annual attendance by 150% to after-hour events- Surpassing major exhibition attendance & revenue goals (including Warner Brothers and Star Wars exhibitions) by 35%

Sydney, Australia

Researched, wrote and edited news, reviews, interviews, features and sponsored content for this leading digital city guide.

Sydney, Australia

Rigged and operated Hawk-Eye technology at AFL matches to ensure score review and MRP operations ran smoothly. Tasks included maintaining and developing hardware, operating bespoke software, problem solving, clipping footage to AFL requirements for MRP and training, and liaising with broadcasters and a range of internal and external stakeholders throughout match day.

Sydney, Australia

Managed brand, ticketing and event marketing strategies across digital and traditional media for nine cinemas across Australia and New Zealand. Increased annual ticket revenue by 70% and sold out all VIP hospitality sessions by delivering targeted campaigns across carefully selected media channels in each city of the season.Project managed a data-driven brand redesign to increase brand recall to 95%, resulting in increased sponsorship revenue YOY.Increased organic digital audiences by 30% YOY without any additional spend by implementing a creative content strategy.

Sydney, Australia

Improved member engagement through effective communication campaigns across eDMs and Twitter, generating results 20% above industry standard. Also contributed content to, and edited, annual membership publication whilst providing superior customer service.

Sydney, Australia

Spread the conservation message on a range of zoo tours to various demographics. I also responded to a high volume of customer communication, managed website CMS and created an encyclopedic database of zoo animals for staff.

Sydney, Australia

Managed the Climber Relations team on shift. Duties included PVM system management, company-wide reporting, rostering, recruitment, problem-solving, and customer service. Awarded two Employee of the Quarter awards for teamwork and attitude.

Master Of Media Practice

Bachelor Of Arts (Ba), English & History