Matt Swenson Email & Phone Number

Atlanta, Ga, Us

• Develop marketing strategy and content for event companies.• Write white papers and industry analysis pieces.• Media and press relations consultancy.• Write sports-based content for publication geared toward local government officials.• Write blogs for B2B website.

Atlanta, Georgia, Us

• Develop strategy for company communications to clients/partners to strengthen brand awareness, build solid connections and maintain year-round relationships.• Execute content delivery relaying company's key information to drive new business and maintain current business relationships.• Write press releases, eblasts, social media posts to reach both meeting planners and suppliers (tourism bureaus, hotels, venues, etc.).• Manage Connect Sports editorial brand, including writing and assigning stories, posting to website and social media.• Manage Connect Faith editorial brand, including coordinating coverage with freelance writer and editing all material.

Brookfield, Wisconsin, Us

• Lead daily editorial coverage of trade shows and corporate events for Tarsus-operated news websites.• Curate story ideas, write stories and edit articles.

• Helping heal the travel and hospitality industries through innovative new app.• Creating all content for company.• Business development projects, including creating funding proposals, investment pitches, outreach communication and branding initiatives.• Development of social media identities and guidelines.

• Developing content marketing, blogs and other various pieces for corporate companies, marketing agencies and association management organizations.• Creating e-blasts and newsletters conveying key messages in an engaging and informative manner.• Detailed copyediting.• Consulting on big-picture messaging, branding and strategy.

Atlanta, Georgia, Us

• Managed and directed four B2B print magazines (circulation: 50,000 combined) and correlating websites, as well as five regional publications. Duties included assigning and editing stories from three staff writers/editors and a dozen freelance writers, developing dynamic layouts with graphic designer and coordinating printing and distribution through Quad. • Websites saw year-over-year increased traffic (combined 450,000 page views); Connect Sports site grew 300%; social media channels saw YOY increase in followers; four newsletters have an average open rate between 11 and 18%.• Initiated and selected industry award winners, including 40 Under 40, 15 Over 50, Game Changers and Memory Makers.• Led transfer of CMS from Wordpress to Drupal.• Played a senior role in developing strategic short-term and long-term editorial and marketing projects, as well as authoring business development proposals, to increase brand awareness and generate new revenue at Connect, a B2B events company.• Created and managed social media campaigns via Facebook, Instagram, LinkedIn, Twitter and YouTube to generate web traffic, build brand awareness and drive new clients and business to Connect. Efforts led to company’s growth to produce more than 30 events annually and generate record revenue.• Wrote, edited, managed and produced four newsletters covering industry news and notes.• Named one of the 100 Most Influential People in the Event Industry by Eventex Awards (2019) and one of the Top 100 Marketing and Advertising Leaders by MadCon (2020). Wrote No. 1 and No. 4 ranked events industry blogs in 2018, as ranked by Cadmium CD.

Atlanta, Georgia, Us

• Managed and directed four business to business websites, assigning and editing stories from four staff editors and eight freelance writers, scheduling publication and writing articles.• Played a senior role in developing strategic short-term and long-term editorial and business goals for four business to business publications and accompanying websites.Created and managed social media campaigns to promote online material via Facebook, Twitter and other social media, resulting in a 300 percent increase in web traffic to connectsports.com. • Was managing editor of four annual print editions of Connect Sports magazine.• Edited, managed and produced four weekly newsletters covering industry news and notes.• Wrote multiple cover stories and dozens of feature stories, Q&As, and other articles for online and print publications.

• Write lifestyle and other feature stories for weekly and daily newspapers in Washington, D.C.

Washington, District Of Columbia, Us

• Coordinated production of the firm’s 11 newsletters, gathering articles, editing, distributing 59 issues annually by posting to website and direct email, tracking distribution and working with designer.• Wrote press releases, “In the News” items and other materials for firm’s public relations initiatives.• Led the production of the firm’s internal newsletter, creating production schedules, developing content and working with designer and other team members.• Provided editorial review for marketing, business development materials and attorney-authored materials.• Conducted business development research on potential firm clients. • Managed firm’s Twitter account.

Washington, Dc, Us

• Leadership role included editorial decisions regarding priority of news items, coordinating design and crafting production schedules. Significant news events included the 2012 and 2008 presidential elections the 2008 inauguration, Iraq and Afghanistan wars, multiple Olympics and World Cups.• Managed a staff of eight editors and freelance writers in decision-making and production of daily news and sports pages while staying within a constrained budget. • Collaborated with The Washington Post and The Associated Press for content decisions.• Performed multiple roles simultaneously, including serving as sports editor and managing cover story.• Led the staff when the Editor-in-Chief was away, giving final approval on all pages.• Wrote popular twice-weekly sports column, “Swengali,” and other sports and features reports.

Washington, Dc, Us

• Developed workflow and page design that enabled the organization to grow and the paper to nearly double its original page count on a regular basis, with some issues reaching more than 90 pages.• Hired a staff of freelance writers to produce local content for the sports section, pushing the section to grow from fewer than two daily pages to upwards of three pages each day.

• Covered high school sports, earning a reputation for unparalleled enthusiasm, diligence, organization and reporting skills.• Wrote weekly feature stories on community events and personalities.• Wrote the weekly “On the Street” business column, highlighting the many comings and goings in Northwest Washington.

• Wrote daily news stories for the wire service published across the country.

Ba, English

Education record