Marketing consultancy specializing in demand generation, marketing automation, paid social, email marketing, and copywriting. Clients are B2B SaaS startups, media agencies, food brands, musicians, and more. Primary areas of focus are Marketo/Hubspot implementation, Facebook ad optimization, and automated email marketing.

Built Mailchimp automation programs triggered by product usage, in order to increase conversions from trial to paid.Managed Adwords, YouTube, and Facebook advertising campaigns.Developed educational resources, webinars, and trainings to use as lead generation tools.Oversaw affiliate program that generated over $50K in MRR.Redesigned on-boarding journey to increase the amount of user activity during trial and improve the overall product training experience for new customers.Led go-to-market strategy for the company's first consumer-facing solution, gobuylow.com, including a successful launch on ProductHunt.

Managed a 4-person demand generation squad within a larger marketing team; our main areas of focus were paid search, social media advertising, content marketing, and email automation.Led the migration of our CRM from HubSpot to Marketo, building all associated campaign tracking, lead scoring, and automated nurture programs in the process.Planned and executed all digital advertising campaigns, with a $100,000 annual budget. Primarily used Adwords, Facebook, and LinkedIn. Lowered CPL by 42% over 6 months of optimization.Managed a global team of Business Development Representatives in New York, Paris, and London, responsible for following up with inbound leads, booking demos, and streamlining handoffs to sales.Served as project manager for a full company rebrand in early 2020, including a complete redesign of the website. Owned our Wordpress instance and facilitated all content changes and A/B tests on the site.Prepared weekly, monthly, and quarterly reports on all marketing KPI’s for the Chief Marketing Officer.

Managed a 5-person team responsible for email marketing, social media advertising, content promotion, and strategic partnerships.Led a full company rebrand in 2018, directing the in-house creation of a new company website and rebuilding all marketing collateral to match the new branding.Used HubSpot to create an inbound funnel and email nurture programs.Used Hotjar and Google Optimize to continuously A/B test and iterate on the website.Collaborated with the customer success team to create a gamified onboarding journey that increased trial-to-paid conversion rate by 22% over the course of one fiscal quarter.

Used Marketo to build automated marketing programs that nurtured leads by serving them relevant content based on their current stage in the buyer’s journey.Managed a content production team that published ten original blog posts and videos per week, and leveraged educational ebooks as a lead generation tool.Owned the company website, implementing all content changes, overseeing the construction of a custom CMS by an external agency, applying SEO best practices, and installing tracking pixels.Distributed quarterly reports to the board that summarized marketing campaign performance, and worked closely with the Controller to prepare the marketing budget and track expenses.Helped prepare the company for a successful acquisition in 2017.

Managed advertising partnerships for our PopCorners brand of healthy snacks. Worked with partners such as JetBlue, AMC Theaters, and Clear Channel, to activate campaigns and align on objectives.Planned sampling events at Costco stores nationwide, which successfully earned full-time shelf space.Led the build out and optimization of the brand's direct-to-consumer online store.Mixed organic and paid promotion to grow the brand’s Facebook following from 0 to 70k in two years.Led a team of brand ambassadors responsible for activating street marketing initiatives in New York City.