Provide leadership to 40 member clubs, 25,000 players, 5,000 coaches, and full-time office staff.

Soccer referee assigning solutions.

Managed business development and account strategy.

Responsible for driving and overseeing digital revenue for StarTribune’s largest customer base. Owned company's largest digital territory - managed in excess of 1.75MM in digital revenue annually.Successfully built and executed numerous innovative digital products, ranging from new ad placements/products, new targeting schemes, cross-platform channel integration and creative pricing methodologies. Drove digital revenue 22% over prior year in first full year with… Show more Responsible for driving and overseeing digital revenue for StarTribune’s largest customer base. Owned company's largest digital territory - managed in excess of 1.75MM in digital revenue annually.Successfully built and executed numerous innovative digital products, ranging from new ad placements/products, new targeting schemes, cross-platform channel integration and creative pricing methodologies. Drove digital revenue 22% over prior year in first full year with company.Led company in audience-based revenue generation (2014). Show less

Successfully grew XFINITY.com revenue 76% in 2011, 25% in 2012 and 25% in 2013 via sound competitive knowledge, digital know-how and ability to inspire and motivate teams.Responsible for maximizing overall Xfinity.com revenue by leveraging traditional display, video display, roadblocks, full-page skins and Interactive Television (iTV).Lead sales teams and management through extensive on-going multi-platform sales training, equipping traditional sellers with the tools and… Show more Successfully grew XFINITY.com revenue 76% in 2011, 25% in 2012 and 25% in 2013 via sound competitive knowledge, digital know-how and ability to inspire and motivate teams.Responsible for maximizing overall Xfinity.com revenue by leveraging traditional display, video display, roadblocks, full-page skins and Interactive Television (iTV).Lead sales teams and management through extensive on-going multi-platform sales training, equipping traditional sellers with the tools and resources to succeed in a digital world.Developed campaign strategies, client presentations and processes around sales of interactive products. Show less

Sent out and collected responses to interactive avail requests.Prepared interactive media plans for inclusion in client plans/buys.Planned, negotiated, placed, monitored and recapped interactive campaigns and buys.Monitored all internet media schedules in progress on an ongoing basis to ensure proper execution, optimization opportunities and final delivery.Conducted regular reporting quality assurance; proofread and scrutinized interactive stats to ensure that… Show more Sent out and collected responses to interactive avail requests.Prepared interactive media plans for inclusion in client plans/buys.Planned, negotiated, placed, monitored and recapped interactive campaigns and buys.Monitored all internet media schedules in progress on an ongoing basis to ensure proper execution, optimization opportunities and final delivery.Conducted regular reporting quality assurance; proofread and scrutinized interactive stats to ensure that the information is accurate and logical.Expert at navigating DART for Advertisers (DFA) and Media Visor.Entered, monitored and tracked all Facebook and other pay per click orders.Ordered, monitored and managed Search Engine Marketing (SEM) campaigns. Show less

Managed web traffic on myfoxtwincities.com, foxpreps.com and fantasyvictory.com, ensuring proper delivery and execution for clients.Designed graphical elements for myfoxtwincities.com (landing pages, banner ads, station-wide contests and other promotional elements).Utilized content management system to publish sales and marketing initiatives to myfoxtwincities.com, foxpreps.com and fantasyvictory.com.