Currently building the next generation of digital sports collectibles with NHL Breakaway

Empowered creators to grow and monetize their influence.Integrated new social channels including Instagram and Twitter, and gamified the platform.Enabled the further scaling of challenges to new customers by introducing self-service challenges.

Led a team of Product Designers & Managers that:▪ Redesigned Lucky Day introducing a brand new set of games and features with Piggy Heist: https://play.google.com/store/apps/details?id=com.luckyday.app&hl=en_US▪ Created & Launched Lucky Night: https://play.google.com/store/apps/details?id=com.luckynight.app&hl=en_US▪ Created & Launched Blackjack Royal, inventing a new variation of a classic game: https://apps.apple.com/us/app/lucky-day-blackjack-royale/id1483731117▪ Created & Launched Dice Kings, a smashing pinball and street dice hybrid: https://play.google.com/store/apps/details?id=com.luckyday.dice&hl=en_US | https://apps.apple.com/us/app/dice-kings/id1484579148

Led a team that built an ML-based DSP for mobile games.▪ Managed the strategy, roadmap, and sprint planning for an agile engineering team building a new platform that has grown advertiser monthly budgets from less than $100K to a $1M+ in 6 months since initial beta launch▪ Defined key features from UI/UX and targeting to innovative creatives formats that are dynamically optimized with a new machine learning framework created within the platform▪ Partnered with business and marketing teams to create product marketing materials and brand logos▪ Advised business and operations on advertiser communication strategies and campaign management best practices▪ Designed analytics dashboards to validate product decisions and track performance metrics for new features

Developed ML-based advertising tools for mobile advertisers and publishers.▪ Developed innovative audience prediction features utilizing data science and machine learning that increased advertiser budgets by up to 100%.▪ Managed roadmap and sprint planning for both the Portal and Big Data engineering teams▪ Collaborated with design and technical teams to define requirements for complex ad server platform features like multi-currency support, inventory forecasting and availability, and optimization tools▪ Deprecated a proprietary audience platform and defined requirements for the integration with an external DMP which expanded audience data scale and reduced infrastructure costs and complexity.▪ Automated operational tasks such as fee and third-party discrepancy adjustment, campaign creation, and complex placement/zone configurations with portal enhancements and API integrations

▪ Collaborated with design and technical teams to define requirements for new creative formats and complex ad server platform features like multi-currency support, and inventory forecasting and availability.▪ Analyzed market research and incorporated gap analysis to inform strategy of “one platform” initiative, which integrated the functionality of multiple portals into a single platform

▪ Coordinated with operations, commercial, and additional internal teams to design workflows and training materials for creative QA, targeting, and campaign optimization, and the new QA process reduced campaign errors from 5-10% to less than 2% per quarter▪ Investigated campaign, publisher, and platform issues to diagnose the root cause and interfaced with internal and external teams to resolve▪ Collaborated with commercial teams, clients, and data partners to certify third-party tracking and data partners▪ Led a project to benchmark ad inventory against popular Nielsen and comScore audience segments that expanded the scale of enriched user data and enabled advertiser billing based on match rates.▪ Managed a small team supporting the strategy and creation of first-party and third-party data segments for campaign targeting

▪ Certified and documented new vendors, products and processes from an operational perspective, and trained internal teams▪ Managed the highest volume of campaigns across the team with the lowest percentage of errors for almost 2 years▪ Assigned the highest value campaigns and managed for priority clients

▪ Led Ad Ops through the development of SAY Media’s owned and controlled media portfolio from xoJane to a 30+ site portfolio▪ Consulted with Operations, Product, Engineering and other relevant departments to define requirements, roadmaps, and features; launching and productizing prototype products▪ Created processes around the execution of new billing metrics including CPX, Flat Fee and Share-of-voice▪ Collaborated with Production and Media departments on the development and execution of Sponsored Content offerings▪ Coordinated with internal and external research teams on case studies and new tracking implementations▪ Executed the setup, delivery and optimization of campaigns, including rich-media expandable video, display, mobile, email and custom sponsorship ads, frequently managing the highest volume ▪ Assisted in the hiring and training of new Ad Operators

▪ Executed the setup, delivery and optimization of campaigns, including rich-media expandable video, display, mobile, email and custom sponsorship ads▪ Strategized with Sales, Production Management, and Business Development teams on all challenges relating to campaign delivery▪ Generated and reviewed both internal and third party reporting to ensure financial and contractual agreements were met ▪ Enhanced internal processes through investigation of technical issues with ad products, delivery, and internal tools▪ Supported aggressive revenue goals while balancing business objectives in the prioritization of outstanding tasks

▪ Exceeded sales quotas consistently, applying a consultative sales strategy to increase revenue while optimizing campaigns for maximum ROI▪ Managed and executed all brand and agency campaigns as the lead Ad Operations specialist▪ Developed major clients in top markets and increased revenue from existing clients

▪ Headed the sales team through creation, implementation, and monetization of a boutique ad network for event marketing that included SPIN, NME and Allhiphop.com▪ Facilitated campaign migration from a proprietary delivery solution to multiple 3rd party ad management systems▪ Responsible for all ad campaign fulfillment of 2000+ short and long cycle campaigns