Matt enjoys training in Google Analytics, Google Tag Manager and Search Engine Optimisation very much because of the “wonderful and interesting” people he meets and websites technologies he comes across. Matt is one of the world’s leading experts in Google Analytics, Search Engine Optimisation and Internet Marketing and travels all over the world educating and enlightening digital professionals. Matt Trimmer became a Google Seminar leader in 2009, listed on Google.com with only 14 others – authorised to train exclusively for Google’s Seminars Success programme.Matt is Owner and Managing Director of ivantage, IT Training Room Hire, and MRDT Adventures. Matt lives in Surrey with his wife two children, one boy and one girl. In his spare time he enjoys family life, cycling, skiing, windsurfing and fly-fishing.He likes...The fun, highs and lows of family life; the challenge of running a small business; working with a great team of diverse people; work itself (I'm lucky enough to enjoy what I do for virtually every minute of the day and night sometimes!); the Internet; learning new things everyday; direct people; London; California; Izmir; Turkish food; working at home on Thursday and catching an episode of Columbo; light, cold, crisp (preferably Austrian) beer served in one those continental glasses with a fine head on it, usually followed by another....He hates...Bull, duplicity, dishonesty, corruption, greed, ignorance and having a fat belly.Specialties: Google Analytics, Digital Analytics, Digital Strategy, Search Engine Optimisation, Google AdWords, Google Tag Manager and Internet Marketing