Matt Vaughan Email & Phone Number

With over two decades experience as a marketing and digital leader, I've developed and executed hundreds of successful projects and campaigns for global brands, government agencies, startups, and not-for-profits across a broad range of industries.I am a Chief Marketing Officer, Head of Digital and Business Strategist. My skillset spans strategy, brand, marketing, communications, digital, social, data, performance, eCommerce, and technology. This makes me an asset to organisations seeking growth and engagement with their customers.Collaborating closely with senior leadership and stakeholders, I have refined communication and interpersonal skills and work directly with C-suite, Boards, Founders and Government Executives. I'm a proven leader accomplished in building and managing teams and identifying and nurturing talent.I am a persistent early adopter of technology and am always on the lookout for new ways to integrate and commercialise tech into my work. I built my first website in 1994 when I was 13 years old, started a digital marketing agency in 2007, and cofounded Australia’s first social media monitoring SaaS platform “BuzzNumbers” in 2007.Recent Highlights:2024 - Developed and implemented CRM strategy for CapRaise involving complex and conflicting supplier and demand side customers, funnels and journeys.2023 - Developed and implemented growth marketing and retention strategy, followedby marketing transformation project for private equity CPE Capital portfolio company “Adventure Online” (Pushys & Bikebug).2023 - Developed marketing strategy and rebrand of Codisto as part of the company’s acquisition strategy. Acquired by Shopify.2022 - Led re-platform of Platinum Asset Management’s digital presence including in depth research, stakeholder interviews, requirements gathering, agency procurement and project management.2021 - Led communications transformation project for Department of Infrastructure, Transport, Regional Development, Communications and the Arts including social media policy, strategy, stakeholder engagement and training.2020 onwards - Fractional CMO for companies in financial services and technology sectors including Platinum Asset Management, CPE Capital, Kolmeo, Yabonza, True Savings, CapRaise.2019 - End-to-end delivery of new digital engagement platform for Diabetes NSW & ACT including rebrand, UX and Digital Design, Development, Training and Support.

Listed skills include Digital Strategy, E Commerce, Online Marketing, Seo, and 18 others.