Matt Vessier Email & Phone Number

San Antonio, TX, US

Southwest Region

South Central Texas

• Cultivated partnerships with a diverse client base, expanding active accounts by 24% through a customer-focused approach that identified and addressed specific needs and opportunities.
• Successfully partnered with the PGA Tour, from pre-event planning, on-site execution, and post event recap, finishing 2nd in merchandise shop sales volume and sell thru at the Dell World Golf Match Play and The Valero.
• Generated over $190,000 in new revenue from corporate events across 18 different customer locations, demonstrating strong business development and event sales capabilities.
• Improved territory sales by 11.5%, from $1.58M to $1.76M, through strategic inventory management and enhanced customer service.

TX, OK, LA, NM, CO, UT, KS, MO, AR

• Actively led and directed our national wholesale distribution channel in the Central US. Delivered $60M+ in revenue, while managing 53 warehouses, 110 sales professionals, and over 800 individual retail accounts.
• Consistently outperformed in the two most critical KPI/metrics, number of retail accounts who hit their sales goals and overall territory sales volume. After 90 days, had converted 40 new retailers into active, engaged.
• Finished 2021 with 64 new dealer acquisitions, generated 108% active/engaged dealer locations to goal and produced 109% on annual sales volume goal. Region ranked 2nd in US for units sold for 2021, and 1st in dealer.
• Despite industry declines, grew Q1 2022 sales by 9% through new dealer growth of 14% vs Q1 2021. Finished Q2 of 2022 at 101% to unit goal, 1st within the team, while the overall sales channel average was 79% to goal.

Central USA

• Responsible for growing and developing our dealership network and key account relationships throughout 11 states.
• Utilized engineering resources and custom solution capabilities, to grow our largest customer, Love’s Travel Stops, by 229% in 2019, taking sales from 24 units in 2018 to 55 units in 2019. Sustained growth, with 60.
• Planned, executed, and directed 9 national and regional trade shows in 6 states, increasing brand awareness.
• Converted a large volume, competitor exclusive dealer, to become our partner, collaborating to build a go-to-market strategy while securing a 26 unit, $2 million+ opening order.

Canton, Ohio

• In first 7 months, brought strategy and energy to take a role 17% below YTD Sales Goal to 125% of Goal at year end.
• Increased number of new/active accounts by 17%, grew $5-10k accounts from 5 to 10, doubled the number of $75k-$150k accounts from 3 accounts in 2014-2016 to 6 accounts in 2017, with zero high volume account regression.
• Elevated Gross Margin from 56.7% in 2016, to 59.5% GM in 2017, to 62.7% GM through trimester one of 2018.
• Took 3YR sales average of $2.47M, to a 2017 record $3.82M, 2018 on pace for $6.9M after 4 months (2.29M).

United States

• Successful results highlighted by $100k+ captures in consecutive years, 2014-15 NFL DFS and 2015 WSOP.
• Professional caddy at Firestone CC utilizing course and player knowledge to enhance customer experience and scores.
• Utilized statistical data to identify strengths and weaknesses of individual players and their respective team impact, allocated practice time in accordance to data while building lineups to maximize output and.

Northern Ohio - Cleveland/Akron/Canton/Toledo And Surrounding Areas Market

• Raised Territory Net Sales Average from $2.05 Million (2009-2011) to $2.47 Million (2012-2014).
• Produced territory sales record of $2.52 Million in 2012 finishing 115% to goal with 29% growth versus previous year.
• Grew brand exposure by increasing opening on-hand dealer inventory $'s by 43% in 2012 and another 36% in 2013.
• Outpaced peers increasing territory pre-book sales position from 49th/55 reps to 7th/55 reps from 2010 to 2014.

Phoenix, AZ

• Managed developmental tour staff of 350+ players with an emphasis on 65 players identified as “PGA Tour Potential”
• Served as in-house rep servicing PGA, LPGA, Champions, Web.com, and elite Amateur players’ equipment needs
• Creatively published weekly, company-wide, digital marketing campaigns highlighting staff success stories on tour
• Continuous pursuit of knowledge and application through internal Engineering relationships and external suppliers

Phoenix, AZ

• Recruited by executive leadership to learn a new operation from the ground up as supplier struggles were quickly building tension within the team and substantial product delays with existing and new customers
• Analyzed raw data and authored detailed reports highlighting key data trends, then timely and clearly communicated these details with a corresponding plan of needed action items to upper management
• Lead analyst and solution driver during a transition period in which manufacturing was shifted from fully internal to 50%+ outsourced, was quickly able to refine processes and reduce production lead times from 145 days.
• Based on customer timeline hurdles and supplier/in-house limitations, created a secondary product option with a 75% reduced lead time, enabling us to outfit more customers into our product; 10 years later this option.

Washington D.C., Baltimore, Philadelphia, NYC, Hartford, And Boston Area Markets

• Supported 10 Outside B2B Reps by conducting daily on-site sales events, covering Virginia to Maine markets
• Accountable for effectively scheduling and utilizing resources while managing $250k+ in equipment/resources
• Identified the style of sales presentation needed for each specific customer and delivered the “wow” experience
• Actively and timely communicated with all cohorts in both planning, execution, post-event detailed recaps

Phoenix, AZ

• Successfully assisted in conduction of national marketing and sales events in 26 states with team sizes ranging from 2-50+ peers while servicing audiences from 1-10,000+ attendees/end consumers/wholesale dealer staff
• Consistently completed 80-120+ sales calls daily with a focus on full-scope service to provide single contact success
• Took initiative to strengthen our team of 45+ individuals’ knowledge and insight with weekly industry publications
• Keen listener to customer’s verbiage and highlighted such stressors at key points during the conversation recap

• Oklahoma State University Athletics Department - Baseball Marketing Coordinator
• Oklahoma State University Athletics Department - Marketing Intern
• Oklahoma State University Athletics - Cowboy Golf - Student Assistant / Fundraising
• American Junior Golf Association - Tournament Operations Intern
• The PING Invitational at Karsten Creek - Tournament Committee Director
• Oklahoma RedHawks - Texas Rangers AAA Affiliate - Sales / Marketing Intern