Matt Vierling, Mba Email & Phone Number

Greater Minneapolis-St. Paul Area

Manage and designed new website, including conversion to .bank domain.

• Manage website (Fiserv) including strategy, creative content and design. Maintain knowledge of industry trends and customer behavior to anticipate and proactively meet customer needs online. • Report and analyze (Google Analytics & SiteImprove) website and mobile app performance. Key metrics include: site traffic, visitor flow and website behavior, page performance, heat mapping and conversions tracking. Create dashboard and reports, which are presented to executive leadership. • Develop, manage and report strategic and technical direction of digital advertising to drive traffic to the banks eCommerce products using digital marketing tools. Including paid search (SEM), search engine optimization (SEO), social media, email (ClickRSVP) and partnering website (NerdWallet). Concluding with measuring the campaign effectiveness. • Drive the mobile app strategy and customization that produced 40% more logins, year over year.• Develop social media content and manage the banks social media presence on Facebook and LinkedIn, which produced a 260% increase in followers, year over year.• Work cross functionally with different business units to identify eCommerce gaps, then develop recommendations that will increase engagement and conversions. • Design bank promotional items and ads using Adobe Photoshop, Illustrator and InDesign.•FRED Award recipient – Recognition for highest level of job performance and team work.

Greater Minneapolis-St. Paul Area

•Managed all online activity to drive revenue for brands that include: BogeyPro Golf, Prank Pack Gift Boxes, Drink Wisconsinbly, & 30 Watt. •Update, manage & optimize 4 websites, which increased website traffic by 270% and revenue by 30% year over year. Merchandise products online to increase ecommerce conversion rate. •Manage website (Magento) changes including creative content and design. Report and Analyze Google Analytics and Adwords. Implemented banner ads and paid search campaigns. Coordinated and implemented direct mail, email marketing & digital campaigns that generate 25% ROI. •Led eCommerce sales expansion to Amazon. Developed the strategy, product set-ups, promotion and fulfillment of 165 products on Amazon Seller Central.•Directed social media presence (Facebook, Twitter, Pinterest, Blog) and analyze results. •Collaborated with IT and creative to accomplish assigned projects. Working knowledge of HTML.

Bachelor Of Arts, Economics & Sociology

Activities and Societies: - St. John’s Men’s Golf Team: 2007 and 2008 National Champions - 2009 Student Employee of the Year honoree.

Masters In Business Administration, Marketing

Education record

Activities and Societies: Golf, Hockey, Recognized for academic achievement: 10th-12th grades