Matthew Kerns work email
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Matthew Kerns personal email
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For over 20 years I’ve helped my companies maximize their marketing impact and ROI by blending traditional tried-and-true business methods with modern technology. I’ve won multiple awards for my successes in managing difficult, complex projects while refining or creating new processes that streamline the way work gets done. I’m most passionate and effective when I’m being both creative and analytical – building a new campaign, implementing a new platform, or discovering new ways to extract meaning in the data.Career highlights:• Drove 26% revenue growth as the business owner of a diverse consumer products line; spearheaded division’s use of digital marketing to drive awareness and demand• Orchestrated creation and launch of 80+ customer-facing communications for a critical new product on a new marketing platform; won awards for process improvements and excellence • Leader of Tableau Champions volunteer team of data visualization fanatics, mentoring others throughout the company on data analysis and business intelligence best practices• Created and ran a B2C ecommerce website for a retail store, driving local traffic and national visibility; online sales led to a 60% reduction in slow-moving inventory• Doubled company’s email marketing volume with no increase in costs by transitioning to a new email service provider and platform
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Principal Market DevelopmentAt&TIrvine, Ca, Us -
Lead Product Marketing Manager / Lead Market DevelopmentAt&T Jun 2022 - PresentEl Segundo, California, United States• Launched B2C promotional campaign in record time, driving retail traffic and generating annualized $3.8M revenue• Coordinated development of 80+ communications for a new product on a new marketing platform, winning awards for on-time launch and process improvements• Represent the voice-of-customer in new communication planning and design, incorporating insights from surveys and research to optimize messaging strategy• Spearheaded cross-functional collaboration between product, marketing, and sales leadership to align roadmaps and priorities for emerging industry trends• Led 2023 Management Development Program agility team, collaborating cross-company to develop innovative solutions and present recommendations to senior leaders -
Marketing ManagerYamaha Corporation Of America Sep 2014 - Jun 2022Buena Park, Ca• Achieved 26% revenue growth as business owner of a diverse consumer product line, managing annual business plans, P&L, KPIs, expense budget, creative briefs, and go-to-market strategy• 90+ new products developed and launched in coordination with global marketing and design teams, including a completely new product category that shattered pre-launch sales estimates• Pioneered department's use of digital marketing to drive awareness and growth while maximizing marketing ROI• 5 year member of Process Improvement team, developing innovative solutions for cross-company pain points• Collaborated with sales team to develop compelling sales and marketing programs for national retail partners, including both sell-in and sell-through campaigns to drive consumer traffic• Wrote simple but compelling evergreen content that drove organic traffic, maximizing SEO impact while growing brand authority• Thought leader in incorporating data analysis into marketing strategy and campaign design, using proven metrics to optimize return on ad spend and allocate budget to maximize ROI• Leader of cross-organizational Tableau Champions team, providing mentoring, training, and best practices on data visualization and business intelligence to multiple partners in the company -
Project Manager, Marketing ContentYamaha Corporation Of America Aug 2011 - Sep 2014Buena Park, California, United States• Launched over 1000 email campaigns using Salesforce CRM functions to identify and segment appropriate recipients and track engagement, coordinating and prioritizing dozens of simultaneous projects to ensure on-time execution and drive performance results• Onboarded new email service provider, platform, and templates, doubling sent message volume with no increase in cost• Improved customer opt-in rate by 300% through an optimized preference center and opt-in process• Implemented new A/B testing regimen for emails to maximize customer engagement and response• Created dozens of product training videos and live webinars, partnering with product teams to develop easy-to-understand how-to guides for sales teams and customers
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Operations ManagerAnaheim Band Instruments, Inc. Jan 1998 - Feb 2011Anaheim, CaAnaheim Band Instruments was a privately-owned small retail business well respected in the community for its customer-first approach. My efforts led to the company being ahead of its time for omnichannel integrated marketing, including coordinated email, social, paid and organic search, and in-store merchandising.• Created and ran company's B2C ecommerce site, leading to a 60% reduction in slow-moving inventory• 40% year-over-year increase in website traffic from aggressive social and digital marketing campaigns• Developed and executed dozens of seasonal and ongoing integrated marketing campaigns that combined in-store merchandising with omnichannel external messaging to drive traffic and sales• Managed and mentored 6+ front-line sales associates, providing training and guidance on products, systems, processes, policies, and customer service
Matthew Kerns Skills
Matthew Kerns Education Details
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Marketing, Management
Frequently Asked Questions about Matthew Kerns
What company does Matthew Kerns work for?
Matthew Kerns works for At&t
What is Matthew Kerns's role at the current company?
Matthew Kerns's current role is Principal Market Development.
What is Matthew Kerns's email address?
Matthew Kerns's email address is mk****@****aha.com
What schools did Matthew Kerns attend?
Matthew Kerns attended University Of Phoenix.
What skills is Matthew Kerns known for?
Matthew Kerns has skills like Email Marketing, Digital Marketing, Marketing Strategy, Marketing, Seo, E Commerce, Customer Service, Retail, Sales, Online Marketing, Social Media Marketing, Marketing Communications.
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Matthew Kerns
Mckinney, Tx2gmail.com, ti.com6 +180621XXXXX
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Matthew Kerns
Greenbelt, Md5tistatech.com, asee.org, newwave-technologies.com, agile6.com, nasa.gov3 +120233XXXXX
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Matthew Kerns
Irvine, Ca2amazon.com, amazon.com -
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