Matthew Kerns Email & Phone Number

Irvine, Ca, Us

El Segundo, California, United States

• Launched B2C promotional campaign in record time, driving retail traffic and generating annualized $3.8M revenue• Coordinated development of 80+ communications for a new product on a new marketing platform, winning awards for on-time launch and process improvements• Represent the voice-of-customer in new communication planning and design, incorporating insights from surveys and research to optimize messaging strategy• Spearheaded cross-functional collaboration between product, marketing, and sales leadership to align roadmaps and priorities for emerging industry trends• Led 2023 Management Development Program agility team, collaborating cross-company to develop innovative solutions and present recommendations to senior leaders

Buena Park, Ca

• Achieved 26% revenue growth as business owner of a diverse consumer product line, managing annual business plans, P&L, KPIs, expense budget, creative briefs, and go-to-market strategy• 90+ new products developed and launched in coordination with global marketing and design teams, including a completely new product category that shattered pre-launch sales estimates• Pioneered department's use of digital marketing to drive awareness and growth while maximizing marketing ROI• 5 year member of Process Improvement team, developing innovative solutions for cross-company pain points• Collaborated with sales team to develop compelling sales and marketing programs for national retail partners, including both sell-in and sell-through campaigns to drive consumer traffic• Wrote simple but compelling evergreen content that drove organic traffic, maximizing SEO impact while growing brand authority• Thought leader in incorporating data analysis into marketing strategy and campaign design, using proven metrics to optimize return on ad spend and allocate budget to maximize ROI• Leader of cross-organizational Tableau Champions team, providing mentoring, training, and best practices on data visualization and business intelligence to multiple partners in the company

Buena Park, California, United States

• Launched over 1000 email campaigns using Salesforce CRM functions to identify and segment appropriate recipients and track engagement, coordinating and prioritizing dozens of simultaneous projects to ensure on-time execution and drive performance results• Onboarded new email service provider, platform, and templates, doubling sent message volume with no increase in cost• Improved customer opt-in rate by 300% through an optimized preference center and opt-in process• Implemented new A/B testing regimen for emails to maximize customer engagement and response• Created dozens of product training videos and live webinars, partnering with product teams to develop easy-to-understand how-to guides for sales teams and customers

Anaheim, Ca

Anaheim Band Instruments was a privately-owned small retail business well respected in the community for its customer-first approach. My efforts led to the company being ahead of its time for omnichannel integrated marketing, including coordinated email, social, paid and organic search, and in-store merchandising.• Created and ran company's B2C ecommerce site, leading to a 60% reduction in slow-moving inventory• 40% year-over-year increase in website traffic from aggressive social and digital marketing campaigns• Developed and executed dozens of seasonal and ongoing integrated marketing campaigns that combined in-store merchandising with omnichannel external messaging to drive traffic and sales• Managed and mentored 6+ front-line sales associates, providing training and guidance on products, systems, processes, policies, and customer service