Matt Wakefield

Matt Wakefield Email and Phone Number

Chief Marketing and Data Officer @ Tacoma-Pierce County Tourism Authority
Matt Wakefield's Location
Tacoma, Washington, United States, United States
Matt Wakefield's Contact Details
About Matt Wakefield

I'm a lucky guy. I spent years traveling for fun before deciding to live and work abroad, following my passion for travel and experiencing new cities, cultures and countries. Now I'm happily back in the Pacific Northwest, making a living encouraging travel to my little slice of heaven. There's not much more a guy could ask for.

Matt Wakefield's Current Company Details
Tacoma-Pierce County Tourism Authority

Tacoma-Pierce County Tourism Authority

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Chief Marketing and Data Officer
Matt Wakefield Work Experience Details
  • Tacoma-Pierce County Tourism Authority
    Chief Marketing And Data Officer
    Tacoma-Pierce County Tourism Authority Nov 2022 - Present
    Tacoma, Washington, United States
  • Travel Tacoma - Mt. Rainier Tourism And Sports
    Chief Data Officer
    Travel Tacoma - Mt. Rainier Tourism And Sports May 2022 - Nov 2022
    Tacoma, Washington
  • Jayray
    Senior Advisor
    Jayray Oct 2021 - May 2022
    Tacoma, Washington, United States
  • Travel Tacoma - Mt. Rainier Tourism And Sports
    Director Of Marketing And Communications
    Travel Tacoma - Mt. Rainier Tourism And Sports Jan 2021 - Oct 2021
    Tacoma, Washington, United States
  • Travel Tacoma + Pierce County
    Senior Communications Manager
    Travel Tacoma + Pierce County Dec 2015 - Jan 2021
    Tacoma, Wa
  • Buckland International Education Group
    Esl Teacher
    Buckland International Education Group Aug 2012 - Aug 2015
    Chengdu, Sichuan Province, China
    Develop and execute lesson plans for classes of 50+ students between the ages of 5 and 17. Use Microsoft PowerPoint and interactive classroom technology such as SMARTboards to increase student recall and retention.
  • Redfin
    Pr Specialist
    Redfin Oct 2011 - Aug 2012
    Seattle, Wa
    * Helped build Redfin's media relations program, developing relationships with real estate and business writers and editors throughout the Western United States, generating coverage in local and national publications. * Developed and executed Redfin’s company social media plan; used analytics, strategic scheduling, shareable content and active engagement expand our social media audiences.* Created new content daily, writing for Redfin’s website, blogs and social media properties* Researched, wrote and distributed monthly reports on real estate data and trends, both to gain traffic to the website and traction with industry and consumer media* Conducted successful media relations around the launch of Redfin’s mobile apps, new features and new products.
  • Waggener Edstrom Worldwide
    Senior Account Executive
    Waggener Edstrom Worldwide Mar 2011 - Oct 2011
    Bellevue, Washington
    * Planned and executed external communications campaigns for clients such as T-Mobile USA and Texas Instruments DLP Products* Created daily content including social media updates, media alerts, press releases, fact sheets, web content, video scripts, executive presentations, digital newsletters, promotional collateral, guerrilla video* Managed multiple vendors, such as graphic designers, video producers and fulfillment houses on digital marketing campaigns* Launched T-Mobile’s local PR efforts from the agency side, building new relationships and strengthening existing relationships with daily metros, local business publications and local blogs in key markets across the country* Provided counsel in development of digital media and social media campaigns for awareness-building campaigns, product announcements and consistent deeper-level engagement* Used cutting-edge tools to monitor brand and product presence and share of voice in online, traditional and social media spaces, using the data to inform PR plans* Maintained strong relationships with top bloggers and reporters from consumer, business and trade publications* Represented clients in meetings with key influential figures at industry tradeshows and on media tours
  • Waggener Edstrom Worldwide
    Account Executive
    Waggener Edstrom Worldwide Jun 2007 - Mar 2011
    Conduct internal communication and public relations campaigns with a focus on social media.
  • South Seattle Community College
    Instructor, Social Media
    South Seattle Community College Oct 2009 - Mar 2010
    Greater Seattle Area
    * Taught small business owners how to effectively use social media, content marketing and reviews sites to build brand awareness, maintain customer relationships and develop new business* Created original and unique multimedia curriculum based on student needs
  • Seattle'S Convention & Visitors Bureau
    Sr. Public Relations Coordinator
    Seattle'S Convention & Visitors Bureau 2002 - 2007
    Greater Seattle Area
    * Wrote and edited monthly tourism e-newsletters, targeted at the Seattle tourism industry, travel media and meetings trade publications.* Hosted incoming media in partnership with organizations and agencies throughout the city* Developed and edited promotional materials including regular newsletters, Web content, press releases, fact sheets and an annual marketing plan* Tracked media coverage and distributed reports to partners to demonstrate ROI* Produced presentation decks and developed talking points for executive presentations* Provided digital assets to media working on Seattle-related travel stories* Conducted media tours in key media markets* Produced a b-roll video reel for the city of Seattle

Matt Wakefield Skills

Media Relations Social Media Marketing Blogging Social Media Corporate Communications Public Relations Strategic Communications Internal Communications Marketing Communications Marketing Social Networking Seo Content Strategy Press Releases Web Content Editing Event Planning New Media Event Management

Matt Wakefield Education Details

Frequently Asked Questions about Matt Wakefield

What company does Matt Wakefield work for?

Matt Wakefield works for Tacoma-Pierce County Tourism Authority

What is Matt Wakefield's role at the current company?

Matt Wakefield's current role is Chief Marketing and Data Officer.

What is Matt Wakefield's email address?

Matt Wakefield's email address is ma****@****ail.com

What is Matt Wakefield's direct phone number?

Matt Wakefield's direct phone number is +120641*****

What schools did Matt Wakefield attend?

Matt Wakefield attended Washington State University, Kentridge High School.

What are some of Matt Wakefield's interests?

Matt Wakefield has interest in Teaching, Blogging, Collecting Hobbies, Public Relations, Investing, Education, Beer Brewing, Content Creation, Running, Obscure Geekery.

What skills is Matt Wakefield known for?

Matt Wakefield has skills like Media Relations, Social Media Marketing, Blogging, Social Media, Corporate Communications, Public Relations, Strategic Communications, Internal Communications, Marketing Communications, Marketing, Social Networking, Seo.

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