Marketing, Licensing, Brand Development, Live Events, PR & Communications, Promotions, Gaming, Retail and more......

TVFilmBrandingMarketing PRLicensingEventsPromotionsBrand Development Advertising

Head of Marketing based in London and responsible for all global Marketing and PR Activity.Currently overseing all aspects of Marketing including strategic partnerships, promotions, in store theatre & events, advertising, PR,etc for our stores in Regent Street, UK concessions and travel stores, Dublin, Denmark and our new 32,000ft store in Dubai (opened 4th Nov)

easyodds.com is a sports betting and e-gaming company with a range of online productsLeading a team of 11 across three departments, I was responsible for all marketing budgets, content creation (editorial and video), internal and external presentations and brokering commercial alliances. Importantly, I also provided a seamless link between IT and Commercial teams.Working with external agencies and in-house resources, the customer journey was enhanced, other marked changes made (registration, additional tools, etc) and above all, the introduction of a vast array of sponsorship and advertising opportunities to raise incremental revenues.This was a reactive and visionary marketing, sales and brand building process, combining both operational and marketing skills to introduce immediate business whilst defining strategies for long-term growth and International roll-out.Several successful changes were made: • More effective CRM programme with greater use of data. New Direct Mail and Communication programme• New SEO, Natural Search and PPC implementation• Creation of effective and high-profile VIP programmes• Strong revenue growth from onsite sponsorship & advertising (up by 400%)• New affiliate network, third-party alliances with major brands and sporting bodies, PR and sponsorship deals. (Increase in traffic of 230%)• Negotiating major White Label partnerships under licence, across broadcast and media. Attheraces, Flextech TV, Racecourse Holdings, Poker Channel, Virgin and more...• A move into the multimedia arena via streaming, broadcast and mobile.

Reporting to the Senior Vice President of Marketing in Los Angeles, my role was to conceive and establish a UK-based, International Marketing Department, responsible for relaying the Global strategy and implementing and controlling territory-specific activities for both our existing and new television and movie brands.This involved creating and managing a network of 11 agencies across the globe, responsible for Sales & Marketing, licensing and PR. Budgetary responsibility = £2mOverview of responsibilities and successes:• Brand Guardian for Classic properties such as The Muppet Show and Fraggle Rock, pre-school favourite Bear in the Big Blue House, as well as a vast catalogue of additional characters, movies and shows.• Creation of in-house reporting systems• Control of budgets and forecasts• Devising International and localised advertising, marketing & retail campaigns• Major retail promotions and marketing• Managing and supporting external International agencies (TV sales)• Overall responsibility for TV advertising / stings / sponsorships• Instrumental in the use of our characters in high-profile TV campaigns for Renault, MasterCard and Virgin Atlantic • On and Off-air promotional activity with terrestrial and satellite channels to increase ratings and awareness for our shows. • Overseeing Consumer Products/Licensingo Instrumental in UK and Pan-European deals with Tomy, Simon & Schuster, Penguin, Character World, Mattel, Robert Frederick, Martin Yaffe, Palisades and more...• In control of PR • Negotiating several major third-party promotions with Pan-European partners• Live events, theatre shows, character appearances and trade shows. • Incremental revenues generated - in excess of $5 million.

Launched the first family entertainment website.

Popular betting shop manaer around the south london area with "high slippage", regular customers, events and also responsible for local marketing. How could I be in the Haydons Road shop when Wimbledon won the FA Cup!!!!

The premium-rate (0898) industry was the new medium for supplying information, entertainment and targeting consumers via the telephone. In at the industry’s conception, my role covered the operations and marketing for a wide range of sports and entertainment-related services.Responsibilities and Successes:o Ran services for EVERY National newspaper, broadcasters, various football clubs and many governing Bodies. (PGA, LTA, ICC, FIFA, FA.)o Instrumental in the introduction of premium-rate services for sales promotion, in the form of on-pack campaigns for the likes of Coca-Cola, Marlboro and British Airways