An association leader and expert on volunteer management, Matt Weingarden’s passion is understanding how/why organizations have evolved in the past and where they may pivot to remain sustainable and thrive in the future. As Executive Vice President, Communities & Journals at the American Marketing Association, Matt leads a diverse team that supports the AMA’s network of community stakeholders, thought leaders, and get-it-done volunteers.Over the last decade, he helped reenergize the AMA’s three core communities while encouraging increased community interplay. Matt has developed a more collaborative staff team designed to both support the AMA’s existing community infrastructure and nurture new opportunities for a marketing and business community that is changing at a frenetic pace. He is accountable for AMA’s major conferences, publications, interest-based and proximity-based community groups (SIGs & chapters), and regularly partners on enterprise-wide initiatives. Among his key achievements, he led a transformation of the association’s journal production which has subsequently improved the quick output of new research, dramatically increased content consumption, ensured increased resources focused on raising awareness of valuable content, and resulted in the association’s first journal acquisition in over 25 years. During his tenure the diversity of AMA volunteer leadership across communities and, most prominently, amongst its journal editorial leadership has increased dramatically across gender, geography, and underrepresented communities. The AMA’s major conferences have grown dramatically over the last decade and membership has also experienced growth and strengthened retention.In recent years, Weingarden has focused increased attention on understanding the key ingredients for community building and how volunteer trust can amplify those ingredients. Communities are space in which members are welcomes, in which members come to learn and are pushed to grow, and in which members are celebrate each other. This perspective of community value is built on over two decades of experience in non-profit organization management and development, including stakeholder relations, project management, scholarly publishing, event planning, marketing, and public relations at venerable organizations like the University of Chicago, the American Association of Diabetes Educators (now Association of Diabetes Care & Education Specialists), and the University of Michigan.
Listed skills include Nonprofits, Public Relations, Public Speaking, Social Media, and 46 others.
