Marketing professional with over 15 years of marketing experience, across all elements of the marketing mix, both on and off-line. Currently working on a consultative basis at Lean Marketing.Examples of recent work are as follows:Integrated on-line marketing campaign for a start-up aviation business, incorporating web site, PPC, SEO and email marketing.Numerous sales promotion programmes for consumer durable manufacturers.Loyalty programmes for wholesalers and distribution channels.Staff and customer incentive schemes.Creation of brand identity, design and production of marketing collateral for numerous start-up businesses.Preparation of case studies and press releases for a variety of different sectors and markets.I have worked in both agency and client-side environments, helping both blue-chip and SMEs get the most out of their marketing budget.Specialties: Marketing, Promotional Marketing, Sales Promotion, Project Management