Matt Wenzel Email & Phone Number

A versatile and energetic web marketing professional with a unique blend of experience and proven capabilities in managing and maintaining websites, using web analytic tools to provide data insight and trends, search engine optimization, social media, determining and documenting new website requirements, and managing new and redesigned website launches. Proven ability to successfully manage multiple projects from planning through execution, coming in on time and within budget. Competencies include:• Proficient in the use of office software programs such as Microsoft Word, Excel, PowerPoint, and Access• Proficient in the use of Content Management Systems such as TeamSite Interwoven, CrownPeak, Clickability by Upland, SharePoint, and WordPress• Strong relationship-building skills in working with cross-functional teams that effectively accomplished goals• Proven leadership ability in planning and execution of global web initiatives• Experienced in increasing and enhancing effectiveness of web marketing and website strategic planning and implementation due to product management background/experience• Successful in developing and leading large-scale (and global) website initiatives• Experienced in leading and collaborating with cross-functional teams across organizations• Highly motivated with strong customer relations, presentation, and organizational skills• Extensive knowledge of the following: Information architecture (UX) – Wireframes, Site design/mock-ups, Persona development, and Site inventories

Listed skills include Online Publishing, Content Management, Marketing Communications, Publishing, and 43 others.

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  Web Marketing Manager

  Proquest

  Jan 2003 - Present

  Plan, organize, and manage all web content for several company corporate websites. Optimization of web sites through path analysis and in-depth analysis of specific pages, providing insight on data trends, and making recommendations to improve business performance. Work closely with website technical team through assessing projects and assigning developers based on specialty.• Responsible for development, upgrade, and continual maintenance for 12 company corporate websites• Successfully manage global websites for a multi-million dollar company • Successfully launched/redesigned 10 global websites• Played key role producing an average of 9% growth/increase of web traffic across websites through web campaigns and promotions• Assisted and supported the migration of 30,000 customer sites to a new platform through multiple web communications including website pages, email/newsletter communications, and social media• Increased open rate of newsletters by 10% through improved design to content presentation and layout• Developed and introduced content maintenance plans to ensure content is reviewed and updated on a regular schedule• Developed and introduced web campaign and promotion plans to support new business/renewals• Evaluate website performance using web analytic tools and other data mining techniques, providing key insights and identifying successes and trends