- Consumer product strategy, growth, and insight lead, running BAU strategy plus special projects.- Flipped Olio to a supply side product, brand and user acquisition strategy, driving more than a 2x increase in listings with no negative impact on demand.- Business lead for the launch of Olio's new 'For Sale' product feature, driving >100k listings in its first month.- Set up Olio’s Insight & User Research function from scratch, enabling Olio to identify, size, and test new product opportunities, customer initiatives, and brand positioning.

- Consulted on, sized, and tested new product and feature opportunities – from meal kits to priority delivery.- Led global R&D for Deliveroo's loyalty strategy (tiering, rewards, new props) – working closely with Product, Data Science and Marketing to overhaul the Deliveroo Plus subscription programme.- Managed a £4M consumer research budget, responsible for new proposition development, global brand and ad testing, and customer experience measurement (NPS, CSAT).

- Responsible for brand, creative, and marketing strategy related to rider acquisition and rider kit across 11 markets. Owned Deliveroo’s global rider referral programme.

Planner / Research / Strategist hybrid. Audience & Insight Lead.Head of analytics, insight, and advertising audience work-streams.Brand & creative strategy; audience segmentation; media planning.Content & social Planner for several integrated accounts.Clients: Violife, easyJet, Berghaus, Canon.

Research and data lead for VCCP's social media and content agency.Incorporating data-led consumer insight across creative, channel optimisation, and media planning.Social and digital strategy; life cycle marketing; media budget management.Clients: easyJet, Domino's, O2, Canon, Nationwide, Berghaus.

Reporting lead, advising on strategic direction for content production, platform strategy, and paid media plans.Clients: Sky, Southern Comfort, Jeep, Alfa Romeo.

Strategy consultant specialising in FMCG. Product R&D, social platform strategy, social metrics, PPC, SEO, influencer partnerships.Google Analytics, Facebook Insights, Brandwatch, Sysomos, Twitter Analytics, Google Ads, YouTube Analytics.Clients: Dove, Hellmann's, Vaseline, Persil.