Driving strategic commercial outcomes and positive marketing results for Australia's pre-eminent events, consulting and marketing organisaton focussed on cycling, running and purpose driven initiatives. With a stable of bespoke occasions for corporate and charitable partners, and large-scale events such as the Giro Della Donna, Gravelista, Dirty Pig and Whistle, CX Ballarat (National Championships) and Spoken/Handmade Bicycle Show.

Britt White Studio is one of Australia's most respected, boutique interior design agencies. Led by Creative Director Britt White, the studio has won numerous awards for its work across Regional Victoria, Melbourne, Sydney and Brisbane. Responsible for day-to-day business management, operations and marketing.

Tourism North East (TNE) is the regional tourism board for Victoria’s High Country. It is considered the lead regional tourism board in the State and is a respected and strategic voice on all matters relating to the regional tourism agenda. Responsible for the strategic planning and successful execution of the Ride High Country Gravel Cycling Tourism Activation Project, a Black Summer Bushfire Recovery Project funded directly by the Australian Government. Working with affected regional stakeholders to lay the foundation for the long-term recovery of the region’s visitor economy and reinforce Victoria’s High Country's position as a world-class gravel cycling destination. Provided local communities with the tools to continue reactivating the visitor economy, driving demand, generating sustained economic activity, and delivering long-term resilience via continued economic and social growth, by building a regional network of 61 new routes, liking 29 new purpose-built gravel cycling-specific trailheads via 2,170km of mapped product - the first edition of the Ride High Country Gravel Cycling Network.

MAAP, born in Melbourne, sits at the intersection of cycling culture and fashion. With a mission to ‘Always Evolve the Ride’, MAAP crafts high desire, performance products for the creative cyclist, and a marketing position that redefined the sport globally, never looking back. Representing the marketing function at the executive level and reporting directly to the CEO, responsible for worldwide global marketing activities. Overseeing the strategic framework and go-to-market plans for all MAAP products, creative and marketing activity, building the company from a challenger to a taste-maker within the cycling apparel industry.

Delivering positive regional economic results for Victoria's High Country through the strategic development and implementation of marketing campaigns which drive awareness and tourism. Includes the management of TNE corporate brand in addition to the cycling, snow, nature and food & wine pillars; development of the Ride High Country and Feast High Country masterbrands; plus the delivery of the Ride High Country and Walk High Country campaigns. In the 2019-20 FY alone, the Ride High Country campaign delivered in excess of a 45% growth in cycling tourists and a financial return of more than $81M, winning a VTIC Silver Medal in the process, while total High Country tourism expenditure has grown by over 65% during my tenure.

GMR is an award-winning global experiential marketing agency, recognised for creating unforgettable brand engagements across sports, music, entertainment and lifestyle. Combining offline and online expertise to drive consumer engagement through meaningful consumer experiences linked to passion segments Driving the sports and entertainment business needs of multiple key clients activating globally whilst leading the San Francisco office as part of the management team. Ensuring consistent delivery of results to top client executives through proper alignment of resources and priorities, effective communication, clear objectives, strategic performance management and informed decision making.

Above Category is a cycling retailer and importer with a worldwide customer base, positioned in the ultra-premium (custom) market segment. Responsible for the strategy and implementation of Above Category’s business development and marketing strategy, role expanded to include business operations. Responsible for a strategic business plan that reduced overheads, increased reach and profitability whilst setting foundations for long term sustainable growth (and investment).

Responsible for the strategic leadership and development of The Variety Cycle, a start-up national cycling event to benefit Variety The Children’s Charity. Took an ambitious vision of a 4,000km cycle and project managed it into an incredibly successful and iconic event in the Australian event landscape. In depth experience developing and executing the organisations first business and marketing strategies.

Rubber Side Down was founded to bring the joy and health benefits of cycling to more Australians. Whilst originally envisaged as an online retail proposition, Rubber Side Down evolved into a cycling focused events consultancy. A passion for cycling, sports business acumen and expert knowledge of the Australian sponsorship and events landscape saw the business contracted to manage the inaugural Variety Cycle.

Directed, lead and managed a team responsible for managing outgoing sponsorship strategy and approvals for privately run events of significance to the state of New South Wales. Also responsible for securing and maintaining sponsorship support for financially dependent Government of New South Wales (NSW) events and programs.

ESE was one of Australia’s leading boutique sponsorship marketing and events agencies. Management of the Sponsorship Department in addition to leveraging sponsorships that created strategic campaigns which drove successful business for some of Australia’s most recognizable brands including Wizard Home Loans, Samsung Electronics and Nine Network.

Managing the event planning, operations, sponsorship, promotional, logistical and staffing requirements of the national Slam (Beach) Volleyball Series

Ski School Trainer, Supervisor and Instructor in some of the world’s premier ski resorts providing current and relevant instruction to groups of up to 15 people, private clients and ski instructors alike. Additionally an Instructor Trainer for the APSI (Australian Professional Snowsports Instructors) worked as part of a 20 person team for the governing body of snowsports instruction in Australia. Responsible for developing and managing the future direction of snowsports instruction and coaching in Australia as well as the training and examining of candidates within the APSI teaching and certification system.

Reporting directly to a not-for-profit committee, this alpine ski club management position involved: coordinating and managing all MHRS and Mt. Hotham Skiing Co. hosted events and sponsorship arrangements; developing and delivering new club initiatives and strategies to coaching staff, athletes, families and supporters; and developing, planning, supervising and monitoring training schedules and coaching for all athletes.