Principal Decision Scientist
Current
Dec 2024 - Present
AeroLeads people directory · profile
Matt Wilson Email & Phone Number
Principal Decision Scientist at Ibotta
at
Ibotta
1 work email found
@bluediamond.com
2 phones found area 763 and 800
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Principal Decision Scientist at Ibotta
Location
Prior Lake, Minnesota, United States
Who is Matt Wilson? Overview
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Quick answer
Matt Wilson is listed as Principal Decision Scientist at Ibotta at Ibotta, based in Prior Lake, Minnesota, United States. AeroLeads shows a work email signal at bluediamond.com, phone signal with area code 763, 800, and a matched LinkedIn profile for Matt Wilson.
Matt Wilson previously worked as Principal Decision Scientist at Ibotta and Sr. Innovation Insights Manager at Blue Diamond Growers. Matt Wilson holds Ba, Political Science from Luther College.
Company email context
Email format at Ibotta
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{first_initial}{last}@bluediamond.com
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Profile bio
About Matt Wilson
Innovative and skilled Consumer Insights and Strategic Marketing Leader with an extensive career connecting disparate signals to identify deep consumer insights and trends that guide new product development, communication messages and marketing strategies.Effectively leads and mentors teams, introducing innovative ways to deliver research and storytelling-based recommendations that meet consumer demand across global markets to drive growth.Specialties: Consumer Experience Research, Trend Identification and Analysis, Cultural Marketing, Brand Building, Product Innovation, Marketing Strategy, Servant Leadership, Storytelling, Team Development, Digital Strategy, Digital Analytics
Listed skills include Digital Strategy, Web Analytics, Analytics, Interactive Marketing, and 10 others.
Current workplace
Matt Wilson's current company
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14 roles · 28 years
Matt Wilson work experience
A career timeline built from the work history available for this profile.
Sr. Innovation Insights Manager
Insights lead to Blue Diamond Grower's Innovation team. Charged with providing consumer insights to enable new innovations, product and brand opportunities for both Blue Diamond Almonds and Almond Breeze non-dairy almondmilk. Works collaboratively with internal stakeholders and external partners to champion consumer insights at all stages of the innovation process from discovery to commercialization. Leverages AI to generate innovative product ideas and creative concepts, significantly enhancing the speed and agility of our consumer insights processes.
Feb 2021 - Nov 2024
Global Consumer Insights Senior Manager; Foodservice Omni-Channel Team
Responsible for leading the insights team for our growing billion dollar Foodservice team across multiple food platforms (from frozen baked good to cereal and yogurt) and channel categories (K-12, Colleges & Universities, Hospitals, Lodging, Commercial and Non-Commercial, and custom food innovation).
2019 - 2020
~1 yr
Global Consumer Insights Senior Manager; Nature Valley
Lead the insights and learnings for an iconic 40 year-old, 1B dollar brand on how to increase consumer penetration and evolve our products and our communications in a rapidly changing category.Manage a team that works on new product development to ensure a robust innovation pipeline, core product improvements and brand purpose and strategy to help develop consumer first messaging and activations that are relevant and drive in-store buy rate.Global consumer insights team lead across multiple countries to share best practices and help drive growth across regions.
2018 - 2019
~1 yr
Global Consumer Insights Manager; Totino'S And Old El Paso
Responsible for consumer research across both the Totinos and Old El Paso brands. Research scope covers all communications (including media and advertising), new product innovation and existing product renovation.Led the development of Old El Paso’s consumer psychographic that is used to guide our consumer-first business strategiesGlobal team lead for Old El Paso consumer research teams across US, CA, UK and Australia to leverage shared insights to local activations and innovation
2016 - 2018
~2 yrs
Manager, Global Trends; Global Consumer Insights
Deliver insights on global consumer trends across eating occasions to identify growth opportunities for General Mills.In the news:
2015 - 2016
~1 yr
Manager, Consumer Intelligence; Global Consumer Insights
Lead a team of researchers and analysts responsible for developing new global capabilities to mine, listen and predict consumer insights to drive growth for General Mills' brands across multiple channels of consumer-level behavioral data.Co-created with an external partner a new insights product that identifies Brand loyalists, then analyzes their social posts to understand their other affinities and interestsSat on the Advisory Board of two different external research partners
2012 - 2015
~3 yrs
Manager, Digital Analytics Strategy
Developed a digital analytics capability for General Mills using consumer-level behavioral data from our owned assets. This capability allows us to identify performance and trend insights that drive reach and engagement growth for General Mills’ largest digital platforms (i.e., BettyCrocker.com, Pillsbury.com, etc.).Insights from this capability continue to enable General Mills to better focus campaign timing and are a key input into our data management platform used for precision media buys
2010 - 2012
~2 yrs
2008 - 2010
~2 yrs
Lead Marketing Consultant
Responsible for developing and implementing data-driven marketing plans and strategies for clients (General Mills, Medtronic, Ameriprise)
2007 - 2010
~3 yrs
Adjunct Professor Of Marketing
2007 - 2009
~2 yrs
Online Marketing Manager
2006 - 2007
~1 yr
Senior Internet Content Specialist
2003 - 2006
~3 yrs
Project Lead
Minnesota Department Of Education
Lead project manager, IS/CommunicationsStellent Content Management system administratorLead UI designer
1999 - 2003
~4 yrs
1 education record
Matt Wilson education
-
Luther College
FAQ
Frequently asked questions about Matt Wilson
Quick answers generated from the profile data available on this page.
What company does Matt Wilson work for?
Matt Wilson works for Ibotta.
What is Matt Wilson's role at Ibotta?
Matt Wilson is listed as Principal Decision Scientist at Ibotta at Ibotta.
What is Matt Wilson's email address?
AeroLeads has found 1 work email signal at @bluediamond.com for Matt Wilson at Ibotta.
What is Matt Wilson's phone number?
AeroLeads has found 2 phone signal(s) with area code 763, 800 for Matt Wilson at Ibotta.
Where is Matt Wilson based?
Matt Wilson is based in Prior Lake, Minnesota, United States while working with Ibotta.
What companies has Matt Wilson worked for?
Matt Wilson has worked for Ibotta, Blue Diamond Growers, General Mills, Minnesota Interactive Marketing Association, and Fathom Consulting, Formerly Evantage Consulting.
How can I contact Matt Wilson?
You can use AeroLeads to view verified contact signals for Matt Wilson at Ibotta, including work email, phone, and LinkedIn data when available.
What schools did Matt Wilson attend?
Matt Wilson holds Ba, Political Science from Luther College.
What skills is Matt Wilson known for?
Matt Wilson is listed with skills including Digital Strategy, Web Analytics, Analytics, Interactive Marketing, Integrated Marketing, Strategy, Marketing, and Marketing Strategy.
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