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Innovative and skilled Consumer Insights and Strategic Marketing Leader with an extensive career connecting disparate signals to identify deep consumer insights and trends that guide new product development, communication messages and marketing strategies.Effectively leads and mentors teams, introducing innovative ways to deliver research and storytelling-based recommendations that meet consumer demand across global markets to drive growth.Specialties: Consumer Experience Research, Trend Identification and Analysis, Cultural Marketing, Brand Building, Product Innovation, Marketing Strategy, Servant Leadership, Storytelling, Team Development, Digital Strategy, Digital Analytics
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Principal Decision ScientistIbotta Dec 2024 - PresentDenver, Colorado, Us -
Sr. Innovation Insights ManagerBlue Diamond Growers Feb 2021 - Nov 2024Sacramento, Ca, UsInsights lead to Blue Diamond Grower's Innovation team. Charged with providing consumer insights to enable new innovations, product and brand opportunities for both Blue Diamond Almonds and Almond Breeze non-dairy almondmilk. Works collaboratively with internal stakeholders and external partners to champion consumer insights at all stages of the innovation process from discovery to commercialization. Leverages AI to generate innovative product ideas and creative concepts, significantly enhancing the speed and agility of our consumer insights processes. -
Global Consumer Insights Senior Manager; Foodservice Omni-Channel TeamGeneral Mills 2019 - 2020Minneapolis, Minnesota, UsResponsible for leading the insights team for our growing billion dollar Foodservice team across multiple food platforms (from frozen baked good to cereal and yogurt) and channel categories (K-12, Colleges & Universities, Hospitals, Lodging, Commercial and Non-Commercial, and custom food innovation). -
Global Consumer Insights Senior Manager; Nature ValleyGeneral Mills 2018 - 2019Minneapolis, Minnesota, UsLead the insights and learnings for an iconic 40 year-old, 1B dollar brand on how to increase consumer penetration and evolve our products and our communications in a rapidly changing category.Manage a team that works on new product development to ensure a robust innovation pipeline, core product improvements and brand purpose and strategy to help develop consumer first messaging and activations that are relevant and drive in-store buy rate.Global consumer insights team lead across multiple countries to share best practices and help drive growth across regions.
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Global Consumer Insights Manager; Totino'S And Old El PasoGeneral Mills 2016 - 2018Minneapolis, Minnesota, UsResponsible for consumer research across both the Totinos and Old El Paso brands. Research scope covers all communications (including media and advertising), new product innovation and existing product renovation.Led the development of Old El Paso’s consumer psychographic that is used to guide our consumer-first business strategiesGlobal team lead for Old El Paso consumer research teams across US, CA, UK and Australia to leverage shared insights to local activations and innovation
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Manager, Global Trends; Global Consumer InsightsGeneral Mills 2015 - 2016Minneapolis, Minnesota, UsDeliver insights on global consumer trends across eating occasions to identify growth opportunities for General Mills.In the news:
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Manager, Consumer Intelligence; Global Consumer InsightsGeneral Mills 2012 - 2015Minneapolis, Minnesota, UsLead a team of researchers and analysts responsible for developing new global capabilities to mine, listen and predict consumer insights to drive growth for General Mills' brands across multiple channels of consumer-level behavioral data.Co-created with an external partner a new insights product that identifies Brand loyalists, then analyzes their social posts to understand their other affinities and interestsSat on the Advisory Board of two different external research partners
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Manager, Digital Analytics StrategyGeneral Mills 2010 - 2012Minneapolis, Minnesota, UsDeveloped a digital analytics capability for General Mills using consumer-level behavioral data from our owned assets. This capability allows us to identify performance and trend insights that drive reach and engagement growth for General Mills’ largest digital platforms (i.e., BettyCrocker.com, Pillsbury.com, etc.).Insights from this capability continue to enable General Mills to better focus campaign timing and are a key input into our data management platform used for precision media buys
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PresidentMinnesota Interactive Marketing Association 2008 - 2010Plymouth, Mn, Us -
Lead Marketing ConsultantFathom Consulting, Formerly Evantage Consulting 2007 - 2010Minneapolis, Mn, UsResponsible for developing and implementing data-driven marketing plans and strategies for clients (General Mills, Medtronic, Ameriprise) -
Adjunct Professor Of MarketingMinneapolis College Of Art And Design 2007 - 2009Minneapolis, Mn, Us -
Online Marketing ManagerNorth American Membership Group 2006 - 2007Us -
Senior Internet Content SpecialistNorth American Membership Group 2003 - 2006Us
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Project LeadMinnesota Department Of Education 1999 - 2003Lead project manager, IS/CommunicationsStellent Content Management system administratorLead UI designer
Matt Wilson Skills
Matt Wilson Education Details
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Luther CollegePolitical Science
Frequently Asked Questions about Matt Wilson
What company does Matt Wilson work for?
Matt Wilson works for Ibotta
What is Matt Wilson's role at the current company?
Matt Wilson's current role is Principal Decision Scientist at Ibotta.
What is Matt Wilson's email address?
Matt Wilson's email address is ma****@****lls.com
What is Matt Wilson's direct phone number?
Matt Wilson's direct phone number is +1 763-764*****
What schools did Matt Wilson attend?
Matt Wilson attended Luther College.
What skills is Matt Wilson known for?
Matt Wilson has skills like Digital Strategy, Web Analytics, Analytics, Interactive Marketing, Integrated Marketing, Strategy, Marketing, Marketing Strategy, Online Marketing, Digital Marketing, Brand Management, Customer Insight.
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