Matthew Wims Email & Phone Number

Woburn, MA, US

Leading Monotype's growth marketing efforts for the Americas. Accelerating the demand transformation initiative, focused on guiding prospects through early stage in their buying journey.

Middletown, RI, US

• Led team responsible for administration, optimization & health of key marketing technology platforms
• Strategic owner and architect of the Customer Onboarding Campaign within CRM
• Creator of bank and branch-specific customer profile reporting & trends
• Marketing performance and analytics owner across all key areas of the bank
• Responsible for the development, launch and measurement of over 5 customer experience surveys. New to the bank initiative with new vendor, Medallia
• Created and spearheaded cross-functional survey insights review sessions to identify actionable customer experience improvements

Exeter, Rhode Island, US

• Marketo system owner – campaign management, SFDC integration and lead processing
• End-to-End management of co-branded campaigns with key strategic partners
• Design and develop standardized reporting of Digital Campaign performance
• Work closely with Sales Operations in lead process, scoring and attribution
• Management of B2B social media management platforms

Rueil Malmaison, Paris, FR

• Creator of content development strategy and documentation for keyword optimization
• Responsible for training and sharing of SEO best practices across all Country marketing teams within SE
• Develop organic search KPI’s for executive reporting
• Creator of organic search and optimizing keyword ranking strategy for top 20 Countries
• Led global domain migration strategy and execution
• Technology and business lead for BrightEdge platform

Rueil Malmaison, Paris, FR

• Digital marketing lead in marketing automation steering committee – Marketo vendor selection
• Defined marketing automation pilot lead scoring, nurture stream and audience selection
• Developed standardized marketing and database health dashboards in each of 17 geographical zones
• Built Global Data Hygiene project from business case development to $3.9M in cost savings across 22 Countries with $6.7M in projected sales due to value realized through recovered addresses
• Lead presenter of Global Data Hygiene project at national conference
• Lead for Global Digital Marketing team in cross-functional projects with internal Sales and Data team within Schneider Electric

Rueil Malmaison, Paris, FR

• Managed a $3M annual budget executing the two largest volume Direct Marketing campaigns for Schneider Electric in the U.S. and Canada
• Global Marketing Database development and use case lead
• 2.5x open rate increase realized with Schneider Electric’s “Welcome Series”
• Created content performance benchmarking report – driving predictable content performance for key demand generation campaigns
• Utilized reporting efficiencies to quickly deploy “best-of” editions of print/email newsletters boosting demand generation for key financial periods
• Worked closely with cross-functional personnel across the organization, including members of the Business Strategy team, Creative team, Marketing team and external vendors

Rueil Malmaison, Paris, FR

• Responsible for the booking and placement of Schneider Electric advertisements across trade publications and web channels. Generated campaign reporting on ad response and ROI metrics; performed administrative tasks to.
• Met with vendors to manage available ad space, meet tight deadlines, and track ad materials to ensure a low remnant space cost for ad impressions.