Matthew Wims Email and Phone Number
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- Experienced Marketing Professional: With over 15 years of leadership experience in both B2B and B2C marketing organizations, I bring an energetic and collaborative mindset to the teams I work with or lead. I am adept at delivering value as either a strategist or a trusted executor, tailored to the needs at hand.- Marketing Strategy & Execution: Lead in various cross-functional marketing initiatives. Examples are demand generation, customer onboarding, segmentation and marketing automation- Performance Measurement: Data and the ability to utilize in storytelling is foundational to me. I use data to influence decisions or teach within an organization. - Marketing Technology: Proven track record as subject matter expert & owner within an organization across various marketing technologies SKILLS AND EXPERTISEDigital MarketingMarketing AutomationSegmentation StrategiesCRMCampaign DevelopmentData-Driven DecisionsMS Office ExpertSearch Engine OptimizationMarketing OperationsDatabase MarketingBusiness Case DevelopmentEmail MarketingExecutive ReportingPerformance AnalyticsMultivariate Testing
Monotype
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Sr. Manager, Growth Marketing AmericasMonotype Aug 2024 - PresentWoburn, Ma, UsLeading Monotype's growth marketing efforts for the Americas. Accelerating the demand transformation initiative, focused on guiding prospects through early stage in their buying journey.
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Vice President, Digital MarketingBanknewport Jan 2022 - Jun 2024Middletown, Ri, Us• Led team responsible for administration, optimization & health of key marketing technology platforms• Strategic owner and architect of the Customer Onboarding Campaign within CRM• Creator of bank and branch-specific customer profile reporting & trends• Marketing performance and analytics owner across all key areas of the bank• Responsible for the development, launch and measurement of over 5 customer experience surveys. New to the bank initiative with new vendor, Medallia• Created and spearheaded cross-functional survey insights review sessions to identify actionable customer experience improvements• Key stakeholder in the new Consumer Checking product design & launch -
Marketing Operations ManagerCarousel Industries Apr 2021 - Jan 2022Exeter, Rhode Island, Us• Marketo system owner – campaign management, SFDC integration and lead processing • End-to-End management of co-branded campaigns with key strategic partners • Design and develop standardized reporting of Digital Campaign performance • Work closely with Sales Operations in lead process, scoring and attribution • Management of B2B social media management platforms -
Sr. Marketing Manager – Seo & Web AnalyticsSchneider Electric Mar 2016 - Mar 2020Rueil Malmaison, Paris, Fr• Creator of content development strategy and documentation for keyword optimization • Responsible for training and sharing of SEO best practices across all Country marketing teams within SE• Develop organic search KPI’s for executive reporting• Creator of organic search and optimizing keyword ranking strategy for top 20 Countries• Led global domain migration strategy and execution• Technology and business lead for BrightEdge platform -
Marketing Manager – Demand Generation & Marketing AnalyticsSchneider Electric Apr 2011 - Mar 2016Rueil Malmaison, Paris, Fr• Digital marketing lead in marketing automation steering committee – Marketo vendor selection• Defined marketing automation pilot lead scoring, nurture stream and audience selection• Developed standardized marketing and database health dashboards in each of 17 geographical zones• Built Global Data Hygiene project from business case development to $3.9M in cost savings across 22 Countries with $6.7M in projected sales due to value realized through recovered addresses• Lead presenter of Global Data Hygiene project at national conference• Lead for Global Digital Marketing team in cross-functional projects with internal Sales and Data team within Schneider Electric• Management of $800k budget for central data projects; guide vendor relationships, project prioritization, and SOW processes• Created global segmentation standards for the Global Marketing Database• Developed foundational data projects on recency model and contact origin source prioritization
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Sr. Marketing SpecialistSchneider Electric Feb 2006 - Apr 2011Rueil Malmaison, Paris, Fr• Managed a $3M annual budget executing the two largest volume Direct Marketing campaigns for Schneider Electric in the U.S. and Canada • Global Marketing Database development and use case lead• 2.5x open rate increase realized with Schneider Electric’s “Welcome Series”• Created content performance benchmarking report – driving predictable content performance for key demand generation campaigns• Utilized reporting efficiencies to quickly deploy “best-of” editions of print/email newsletters boosting demand generation for key financial periods • Worked closely with cross-functional personnel across the organization, including members of the Business Strategy team, Creative team, Marketing team and external vendors
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Media BuyerSchneider Electric Dec 2004 - Feb 2006Rueil Malmaison, Paris, Fr• Responsible for the booking and placement of Schneider Electric advertisements across trade publications and web channels. Generated campaign reporting on ad response and ROI metrics; performed administrative tasks to maintain the central file of active campaigns with up-to-date data for cost and response.• Met with vendors to manage available ad space, meet tight deadlines, and track ad materials to ensure a low remnant space cost for ad impressions.
Matthew Wims Skills
Matthew Wims Education Details
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University Of Rhode IslandFinance & Marketing
Frequently Asked Questions about Matthew Wims
What company does Matthew Wims work for?
Matthew Wims works for Monotype
What is Matthew Wims's role at the current company?
Matthew Wims's current role is Marketing Strategist | Modern Digital Marketing Professional | Marketing Performance Measurement.
What is Matthew Wims's email address?
Matthew Wims's email address is ip****@****cox.net
What is Matthew Wims's direct phone number?
Matthew Wims's direct phone number is +33 1 41 29 *****
What schools did Matthew Wims attend?
Matthew Wims attended University Of Rhode Island.
What are some of Matthew Wims's interests?
Matthew Wims has interest in Human Rights, Environment, Children, Education.
What skills is Matthew Wims known for?
Matthew Wims has skills like Marketing, Marketing Management, Segmentation, Direct Marketing, Analytics, Marketing Strategy, B2b Marketing, Digital Marketing, Database Marketing, Competitive Analysis, Marketing Communications, Multi Channel Marketing.
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