Matt Woods Email & Phone Number

Fort Mill, Sc, Us

 Spearheaded creation of data foundations for a platform with 50MM learners, including event tracking, validation, & reporting proposals covering monetized user flows across multiple product lines. Collaborated in crafting an internal Analytics Accelerator to up-skill hundreds of Associates & Sr. Associates across the organization on data-related skills, such as SQL, Segmentation, Testing, Analysis, Reporting, among additional topics. Partnered to build year-long roadmaps covering projections & underlying tests to risks & level of effort in collaboration with a multitude of functional stakeholders from Creative to Data Science, Product to Tech.  Regularly conducted deep analysis on behalf of senior leadership, ranging from research materials for meetings with prospective partners to identifying drivers in performance related to our audiences & down-funnel quality. Managed & mentored analysts, apprentices (from Road-to-Hire), & interns across Analytics/DigOps, guiding through analysis, critical thinking, technical approach, & how to get the most out of the role. Identified & executed on projects to increase monetization efficiency, effectively eliminating dead-end flows in our business’s user journey, resulting in over half a million dollars of revenue impact in 2 months. Owned strategy to rethink how rankings are generated for the HigherEd space focusing on ROI & proprietary student value, boosting data credibility, removing a need for contracted data, and reducing time to delivery 50%. Presented at the RV Tech & Data Summit; a full-day conference dedicated to upskilling employees on best practices to celebrating wins across the organization (How to Partner with Business Teams) Produced playbooks to guide junior analysts through an intricate data pipeline, from the creation of hundreds of standardized events, to leveraging our data for more informed, thoughtful analysis

Fort Mill, Sc, Us

- Orchestrated data migrations onto new analytics tools for use of end-consumers. Included audits of our database, implementing a standardized architecture, and testing/validating results of automated remarketing workflows- Organized cross-site analysis from initial scoping & conceptual phases through dashboarding for multiple business & platform stakeholders. Work comprised of aggregating data from over a dozen business units to identify overlapping audiences in real-time, and was used in multiple partner pitches estimating brand impact.- Lead analytics function for a core-product in the education space, mobilizing data efforts and working cross-functionally with creative, editorial, product, and engineering teams to define north star metrics and map out short and long-term goals/strategy.

Fort Mill, Sc, Us

- Executed full-fledged exploratory data analyses, start-to-finish, with requirement gathering, thorough scoping, deep-analysis, visualization/dashboarding, deck building, and presentation to multiple business stakeholders.- Spearheaded creation of performance dashboards for use of senior leadership & affected business stakeholders to track core KPIs and detect problem areas in team health metrics focusing on velocity, cost-effectiveness, credibility, and maintainability.- Charted opportunities for growth and high-impact as it relates to efficiency and data analytics by building tools to drive greater performance and alleviate time for business analysts through process/tool improvements.

Fort Mill, Sc, Us

- Influenced scrupulous data integrity/credibility in an increasingly complex data warehouse that tracked events down through the session-level across 13 separate digital services for a Fortune 10 company- Formalized data integration process for over 75 unique vendors & strategic partners via SFTP, API, automated emailed reports, and triggered flows, resulting in comprehensive reporting & data tables at multiple granularities - Act as primary Data Ops points of contact for a Fortune 10 strategic partner, in addition to a diverse group of vendors on data integrity and business-wide projects for over 1/3rd of the total portfolio- Support over 50 analysts to map out opportunity areas for automation, coordinate the completion of reports/business initiatives and lead L&D sessions to adopt new processes to allowing time for deeper analysis

Greensboro, Nc, Us

- Leveraged multiple platforms to identify an actionable list of contacts for each search; built and maintained a candidate network; and conducted company/industry research on behalf of lead recruiters- Contacted qualified candidates, provided an overview of the role, and determined whether or not prospects should move on, while constructing key deliverables such as assignment specs, candidate scorecards, and pipeline reports

Austin, Texas, Us

- Coordinated with executive team to devise a multi-channel marketing plan, complete with KPIs, future targets, and objectives, aimed at boosting customer engagement/retention with the platform.- Facilitated meetings with prospective clients to gain exposure in the market, integrating with our online platform

South Portland, Me, Us

Studied abroad for 4 months at the CIEE Global Institute in Berlin, Germany. Primarily followed a business track with the following classes: International Finance, Contemporary Controversies in International Relations, Global Energy Conservation and Diplomacy. German History from 1871 to Present, and German Fairy Tales: Grimm Brothers to Present.

- Sourced market research from multiple data sources, including: current industry reports, publicly-reported information, investor documents, and proprietary metrics for the purpose of creating a catalog to track investments within the broader portfolio

Coordinated events on campus to increase brand exposure and introduce new products to students. Collaborated with other university ambassadors to devise new potential products for the brand.

Elon, Nc, Us

Fundraised over $400 in under 24 hours to benefit Victory Junction, a camp for children with serious medical conditions. Attended the Disney Institute Leadership Training & Development course designed to establish, operationalize, and sustain values and vision. (Part of "Business of NASCAR" course taught through Elon University)

Baltimore, Md, Us

Spearheaded initiative to digitally catalog thousands of files and update a new file tracking system. Scanned documents onto secure server prior to purging. Helped marketing with various projects, completed file inventories, supplied rooms, and worked with various teams when needed. Assisted with migrating data between Excel and a new CRM application. Coded Excel functions to verify data between multiple sources.

Owings Mills, Maryland, Us

Managed and instructed children, ages 5-14, on proper traditions, rules, and etiquette on the game of golf. Supervised and controlled daily activities and made sure all equipment was properly arranged. Delegated tasks to benefit organization of the camp. Presided over an average of 8 golf campers providing instruction and guidance.

Owings Mills, Maryland, Us

Followed teachings of the Stanford Design School, developing innovative ideas and fostering our ability to “think differently”. Met with various C-suite, start-up executives to learn how to grow a business from the beginning stages into fruition. Created own mock start-up business (named “Drop”), complete with extensive pitch deck, relevant product examples, and social media accounts to align with the brand. Studied under Vince Talbert, Co-Founder of BillMeLater, a credit company acquired by eBay in 2008.

Spokane, Wa, Us

Embarked on a cultural experience spanning 6 countries over 3 weeks in Western Europe. Was able to immerse myself in new cultures, see the iconic sights and make meaningful personal connections with the locals. The experience helped to build my self confidence, gain an academic edge and become a global citizen.

Bachelor’S Degree, Major: Finance, Minors: Accounting & Professional Sales

College Preparatory School