Matt Royer Email & Phone Number

New London, Ct, Us

Dr. Sheffield’s Naturals Marketing Manager from product Infancy to present as a major national brand at retail. Engineered major sports partnership with Boston Red Sox including Major Boston supporting campaigns.Successful marketing and product development to commercialization of Theriac. 95% naturally-derived Advanced Healing Ointment, which heals 50% faster than triple Antibiotic proven via clinical studies.Senior-Level Manager of versatile Graphics, Marketing, and Project Management teams built from the ground-up.Director of contracted Social Media, PR, Creative and Video Production with small to large budgets. Developed strong network of Marketing and PR partners domestically and internationally.Main point of contact for all Media and PR inquires with direct reporting duties. Including but not limited to: industry & trade publications, Local, State and Federal agencies. Local, State and National media via PR Newswire and other activations including satellite media tours.Website manager responsible for creative, development and continuous updates to CMS and ecommerce sites of various commercial sites under the Sheffield portfolio.Managing Editor of Content for all creative, including but not limited to web, social, PR, marketing and blogs.Project Manager and Contributor to National YouTube and Google Adwords campaigns.Launched audio campaigns on Sirius platform on targeted channels including Howard Stern and Major Podcasts including Goop, Barstool Sports.Managed successful transition of Amazon Marketing Activities to in-house team with increased sales and reduced ad costs.Full Adobe Creative Cloud Suite fluency as well as data reporting fluency including, Google analytics, Amazon, Meta.

New London, Ct, Us

Managed Project Management team that launches new Rx, Branded and Generic items into the largest retailers and healthcare providers in the U.S.Coordinated blog calendar publishing dates as well as creating and publishing short-form social content as part of campaigns or standalone activity.Led Sheffield's control brand art creation that has helped increase sales year over year.Managed all new brand launches, content development and new marketing projects for Sheffield Pharmaceuticals and its brands.Led Sheffield AR APP creation team to build and deploy augmented reality app to build consumer connection with brand.CMS & E-Commerce Web Site Content Development and Management with national email marketing campaigns.Google analytics and SEO optimization to measure and improve web performance & user experience. Tracks and analyzes web traffic and posts performance, driving out insights and providing feedback to key stakeholders.Facebook, Twitter, Instagram, YouTube, Google+ LinkedIn, Hootsuite, Marketo, Adobe fluencies.Managed other sports-centric sponsorships including LGPA event and major corporate golf tournament benefitting Prostate Cancer Foundation.

New London, Ct, Us

Lead on-site contact point between sales and internal stakeholders and also as a direct customer contact on new sales project development.Manager of Graphics Department with oversight of all artwork including: product packaging, marketing graphics, corporate web site and social media.Senior-Level Manager of Customer Relations Department with direct Manager as reportee.Chairman of Artwork Regulatory and New Product Onboarding committees.Manage 5 departments assets and resources for new item development and implementation.Central contact for all sales and customer service activities to make sure all inputs flow to the right stakeholders for the most effective execution.Manage new product launches from the Executive Committee’s determination to proceed through market introduction.Delegating various deliverables to the appropriate stakeholders, such as Production, Quality, Customer Service, R&D, Purchasing and Sales, plus monitoring the status of those deliverables. Development of comprehensive project execution plans.Communications with the customer regarding timelines and requests for information.Alignment and coordination of customer service activities to reduce risk and provide more efficient flow of information.

New London, Ct, Us

Chairman of Artwork Regulatory and New Product Onboarding committees.Manage 5 departments assets and resources for art development and implementation.Packaging designs sold in 50,000 stores worldwide.Expert within the Contract Packaging, Private Label and Branded Products industries.Lead Graphics Department in 360º of design in a fast paced, deadline-driven and highly creative environment while maintaining a high-level of service to our customers.Cultivated highly-respected working relationships as main design contact with customers to achieve 3000+ Completed projects to date with clients including but not limited to: Walmart, Target, CVS, 3M, Aldi, Dollar General, Family Dollar, Gorilla Glue, Kiss My Face, Schawk!, Daymon Worldwide, Elmwood & Sun Branding Solutions.Produced graphic art and visual materials for our customers’ branded packaging as well as Sheffield’s product and brand identities, packaging, promotions, advertisements, website, campaigns, films, trade shows, displays, reports/presentations and other miscellaneous projects. Design and project management of corporate website.Social media strategy development including establishment of objectives, key performance indications, and integration into larger digital initiatives.Social media management and content creation and optimization, across all platforms, social campaign development, and social reporting and analysis.Lead all encompassing brand strategy and marketing objectives for Dr. Sheffield Brand, with yearly increase in market share by understanding and applying market trends. Procurement and implementation of customer art and packaging for printer proofs, ink and foil matches, CAD structures, cutting-dies, mock ups and press-run approvals.Pre press & print production management of laminates, plastics, foils, paper board, corrugates to help customers understand and realize their desired outcome.

New London, Ct, Us

Development & engineering, sourcing & inventory management of more than 500 packaging materials.Coordinated jobs with 25+ printers a Mc d packaging producers in Europe, Middle East, Asia, Canada and United States.Negotiated prices and delivery dates with all outside vendors, leveraged and consolidated packaging purchases to secure savings.Developed and implemented continuous improvement procedures, trained 6 employees.