AVet Health is an innovative animal health pharmaceutical company disrupting how veterinarians can make a difference for animals in their care, as well as the wider industry. Responsibilities My responsibilities included driving the growth of companion animal and production product brands and working with the commercial leadership team.I led the creation of the purpose-led brand strategy for the whole business. I aligned this with making a digitally-led, single-customer view to deliver seamless service, sales and marketing.Lead quarterly sales and marketing planning that required full integration with our relationship marketing platform and national sales team.Key Performance Achievements My work since May 2022 has helped to triple sales revenue and improved brand engagement with a 20-point improvement in NPS amongst primary target audience. Helping AVet Health be awarded the Best Company in Asia, the Middle East, and Australasia, as voted by S&P Global's Head of Animal Health in the Animal Health Awards 2022.Consecutive monthly product launches, increasing sales revenue by 50% over the last twelve months.I have achieved some of the highest levels of staff engagement across the business in my team.The selection of a carefully chosen group of marketing partners to ensure a positive ROI by aligning their services with in-house resources.

Jurox is a global veterinary pharmaceutical manufacturer with over 120 proprietary animal health products in over 20 countries, earning a reputation as one of Australia's animal health success stories. It serves as a helping hand to the industry worldwide with its international headquarters is in Australia, and commercial operations are in New Zealand, the United Kingdom, and the United States. Responsibilities Responsible for leading the marketing function and corporate brand and fostering a positive culture to support ANZ and global market teams. To achieve market share growth for the companion animal, equine, and production animal portfolios by implementing brand strategy, product portfolio planning, digital strategy, creative content, and effectiveness research.Key Performance AchievementsI re-energised and motivated a talented team to achieve their potential through a new way of planning, doing, and executing, and we had much fun along the way.I developed and executed a corporate brand strategy for the Jurox business, leading to increased staff engagement and brand-new internal employee initiatives.I led the company's most significant strategic marketing project to grow and protect its biggest global animal anaesthesia brand asset, Alfaxan. My work included developing a brand strategy to create a new sales process, refined customer segmentation, and a customer experience strategy. This work helped Alfaxan solidify its position as the most widely used Australian animal anaesthesia brand in 2022.By devising a new strategy for Think Anaesthesia, a global veterinarian digital education platform, we achieved a significant 20-point increase in NPS scores from ANZ members, improving customer satisfaction and loyalty.Led the strategic direction for the initial digital B2B rewards/loyalty partnership program, JuroxPlus, a digitally-based loyalty program for veterinarian clinics.

Leadership of Assignment Group Auckland, a WPP AUNZ communications collective. Strategically managing clients including Nestle Purina Pet Food, Fonterra and New Zealand’s fastestgrowing insurance brand, Partners Life. Leading brand, performance and social media projects and partnerships with WPP digital agency AKQA and media agency, MediaCom

The leadership and management of one of New Zealand's largest and most successful advertising agencies. Management team member, leading the agency to Agency of the Year awards in 2013, 2012, 2010, and 2008. Helped lead the biggest new business growth in the agency’s history, including a five year strategic and creative partnership with the Air New Zealand to produce work that helped the airline super charge New Zealand's success.

The leadership of DRAFT, the global data and digital marketing agency. Responsible for direct and digital strategic planning across consumer and B2B clients. Led the integrated launch of 3G broadband for Vodafone in New Zealand, with the combined launch of Vodem to the consumer and business markets.

Management responsibility at Australia's leading Customer Experience agency. Led a strategic client service team of 15 across a range of CRM, loyalty and direct marketing led clients, including Lion Nathan and Adobe.