Matt Song Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

As a Digital Marketing Specialist, I've had the pleasure of exploring my interests in creating engaging content and driving results through thoughtful marketing strategies. By leveraging current digital trends, such as short-form video content, I’ve boosted social media engagement by 28% through creative campaigns that resonate with audiences. I've also managed paid ad campaigns on Meta platforms and Google Ads to support fundraising and event efforts.What excites me the most about this role is being able to flex my creative muscles. I enjoy using tools like Canva, CapCut, and Adobe CC to design eye-catching marketing materials and ensuring everything aligns with our brand’s look and feel.On the web side, I handle content updates on our WordPress site and use SEO best practices to make sure the information is accurate, up-to-date, and easily accessible. I also have extensive experience in email marketing and using MailChimp to curate multiple different audiences and producing appropriate content for each of them. I am proud to have developed, and continue to produce, two monthly e-newsletters that are vital in keeping our internal and external stakeholders engaged and informed.

Brampton, Ontario, Canada

Mississauga, Ontario, Canada

After completing a Marketing Management Certificate at the Pilon School of Business, this role allowed me to demonstrate the knowledge and experience that I earned through the academic term. My primary, day-to-day responsibilities included managing the school's social media platforms (Instagram, Twitter, Facebook, and LinkedIn) and engaging with a combined audience of 5000+ followers. Through the use of Hootsuite, my team and I curated a content calendar to schedule 3 posts every week, which resulted in a 230% increase in total engagement. My other responsibilities in this position included the assisting of planning and hosting of a virtual awards ceremony on Hopin for 100+ attendees. Furthermore, I organized and broadcasted live social media coverage for conferences hosted on campus. Through this experience, I discovered that I have a passion for videography and editing, which I have demonstrated through several different projects at work, as well as for a hobby.

As a data analyst, one of my responsibilities is to input and maintain all data representing our clients and the work done at the Safe Centre of Peel. This requires me to be highly proficient with Excel and other database tools to extract, synthesize, and collate data to formulate reports on trends and to identify issues. In addition, I analyze and determine gaps in our previous data management processes. One of my current projects is to look at our existing database and developing recommendations for improving its efficiency and efficacy in managing data and maintaining data integrity. Furthermore, I provide training and support to staff regarding data input and management, as well providing any IT support when needed.

Toronto, Canada Area

As an intern at a start-up company, my interpersonal skills and entrepreneurial drive were put to the test.Here, my role was to act as the main point of contact between the company and the beta clients. By attending various accessibility trade shows, I was able to generate leads and invited various wheelchair users to participate in our very first beta program. Throughout the trialing process, I organized installation and interview times with the clients, as well as promptly answering any questions they had during the program. Finally, I conducted the post-trial interviews and analyzed the responses to help the company make appropriate changes to our product and sales strategy.

Toronto, Canada Area

As an iConnect Event Leader, I was in charge of the planning and execution of events at the Centre for International Exchange, at the University of Toronto. Through careful thought and consideration, the other Leaders and I led several events, both on- and off-campus, that were fun, memorable, and encouraged intercultural learning. Additionally, I worked to provide mentorship for the program mentors and their respective mentees.

Toronto, Canada Area

This role required me to demonstrate my ability to work effectively in teams to plan and execute the major, large-scale events during orientation week. I also led a team of orientation leaders and used proper communication and problem-solving skills to ensure everything ran smoothly. Additionally, I showed initiative by arriving early to prepare for events, as well as staying later than required to help clean up.

Marketing Management Graduate Certificate, Marketing/Marketing Management, General

Bachelor Of Commerce - Bcom, Business Administration And Management, General

Understanding Global Organizations

In the summer of 2015, I participated in the Summer Abroad program to South Korea. Throughout the 5-week intensive course, I learned.

French Language And Literature

Activities and Societies: Improv GroupIn the summer of 2014, I participated in the Explore program, which is a 5-week intensive.