I specialise in identifying, valuing, and monetising intangible assets. As an energetic leader, I've had the privilege of working with various clients, from startups and SMEs to universities, not-for-profit groups, and multinational firms. I've both commercialised my own intellectual property (IP) and served as a professional consultant in this field. I am recognised as one of the world's leading IP strategists by IAM 300 (2022 to 2024). In the mid-2000s, I began my journey into IP commercialisation, successfully developing and licensing innovative products across Asia. Over the years, I have had the opportunity to collaborate with leading IP-centric companies and work for some of Australia's most prominent patent and law groups. I led the IP Advisory practice at (Glasshouse Advisory) IPH Limited (ASX:IPH) and then established Integrated IP (IIP).Leveraging my IP, finance, and management consulting background, I offer a unique, practical, and pragmatic approach to intangible assets. I am the (co)founder and managing director of three companies that align to identify, capture, protect and then leverage intangible assets:Integrated IP (IIP) | www.iip.com.au IIP is a leading provider of intellectual property services. Our multi-disciplinary team of patent attorneys, trade marks attorneys, lawyers and advisors are part of a wholly independent, employee-owned business focused on improving society and delivering benefits to innovators. Our people are highly trained experts, many with PhDs in their respective fields. Our patent attorneys have an average of over 25 years of experience in IP and have won numerous awards for their client work.Amplisure | www.amplisure.com.au | IP InsuranceAmplisure's mission is to create the most seamless and intuitive experience for quantifying, purchasing and administering intangible asset insurance. Cover starts from as low as AU$ 5,000 for AU$ 1 m worth of defence and pursuit cover. Furthermore, Amplisure assists with IP-backed debt financing.Vertex Design | www.vertexdesign.com.au | Brand, Marketing & Product DesignVertex is an award-winning Brand, Marketing & Product Design team. Its mission is to enhance and communicate brand asset value.