Since 1990, DKSH has been serving the Australian renewable energy industry with innovative and quality Balance of System (BoS) solutions and value-add services.DKSH is the exclusive Australian distributor for a diverse range of products and solution from reputable manufacturers who are leaders in their field and have long, stable corporate backgrounds.We continually strive to offer products with the highest standards of quality, on-time delivery and cost-effectiveness - all important factors our customers need to succeed.Our solutions are considered in the industry as “best-in-class” and we are privileged to have supported over 4,500 MW of solar projects in Australia across the residential, commercial and large scale segments.

Soanar, a division of the Jaycar Group, is a privately owned manufacturing and distribution company for industrial electronic / electrical products and value add solutions primarily servicing the Original Equipment Manufacture (OEM) market sector in Australia, New Zealand and South East Asia.THE ROLEManaging and providing strategic direction to a team of 15 people, I had ownership for developing, implementing and managing all aspects of Soanar's marketing program and activities across the Asia Pacific region. KEY ACHIEVEMENTS> Assisted Managing Director with developing, implementing and maintaining the Soanar Business and Marketing Plan> Mentor and assist Product Managers and Product Development teams to develop, execute and manage regional product and market strategies > Worked closely with internal and external key stakeholders to achieve company sales revenue and gross profit> Managed resource allocations and expenses by Marketing Unit and region> Performed relevant market research and competitor analysis> Developed and executed strategies for new and existing channels to market> Developed and implemented specific Marketing Communication strategies, plans and budgets across all regions for existing and new market segments

Soanar Ecotech was an importer, distributor and supplier of Solar PV products, systems and solutions servicing installers, wholesalers, and end users across Australia and New Zealand.THE ROLETasked with developing and executing a clearly defined and viable 3 year business plan to enter a totally new market segment for Soanar. Complete ownership and accountability for all aspects of the business including - Profit and Loss, Sales, Marketing and Operations. KEY ACHIEVEMENTS> Successfully launched a new business and built brand recognition> Identified, engaged and maintained mutual beneficial relationships with relevant overseas manufacturers and partners> Strategically identified opportunities and customers for accelerated growth> Capture of new accounts and revenue streams> Grew sales from zero to A$6 million within 12 months > Sales revenue increased to A$22 million per annum within 3 years> Exceeded budget for sales revenue, gross profit and market share in 3 consecutive years> Implemented sales strategies for different channels to market> Delivered effective training and presentation to sales people and customers > Diligently managed resource allocation and expenses