At his core, he is a talented designer, photographer and videographer. What he's become known as is an incredible brand builder.Matty O'Connell is as comfortable defining brand strategy as he is executing it. His strategic creative mind allows him the ability to see innovative design & communication solutions that inspire a brand’s audience. He believes that at the intersection of great art & innovative strategy lies brand loyalty, market differentiation, and the ability to command a premium on products, properties and services.It is with this philosophy that Matty has made an impact on some of Saskatchewan’s most influential and iconic brands—Dream Development, Hillberg & Berk, Young's Equipment, Spareparts, Canadian Western Agribition, Trademark Homes, Alair Homes and many more—all within the last decade. Matty adapts quickly, sets the pace, and challenges those around him to get on board, refine their vision and build exceptional brands.