Matt Swanson, Mba Email & Phone Number

Carbondale, CO, US

VAIL, CO, US

Los Angeles, California, US

Los Angeles, California, US

Los Angeles, California, US

• Provide professional and visionary leadership for globally recognized sports, retail, and restaurant brands.
• Organizing workshops to define and communicate the brand purpose, audience, and mission statement for each client.
• Developing direct and honest go-to-market strategies that align to each company's values and goals.

Aspen, Colorado, US

• Reorganized showroom operations and sales structure that resulted in a 50% sales increase in 2018.
• Established year-round sales and marketing strategies to raise brand awareness and consumer engagement.
• Lead a team of seven sales associates focused on generating best in class brand experiences at the retail level.

Huntington Beach, California, US

Assisted in a photo and video shoot in Tahiti, resulting in over 50 million online views. During this time, I managed the production and budget, logistical setup, daily operations, from the beginning to end of this project.

Foothill Ranch, CA, US

• Completed 17+ years with the prominent technology, lifestyle, and sports brand as director of marketing, providing leadership and cross-functional project management across Oakley’s multiple action sports divisions.
• Developed and executed 5-year brand strategies including athlete endorsements, advertising, event promotions, identification of new marketing opportunities, public relations, digital, social and retail support.
• Conceptualized, developed, merchandised and coordinated communication between designers and marketers, resulting in over $250,000,000 in AFA, goggles and eyewear sales over ten years.
• Managed budgets up to $10,000,000 across ten channels including contracts, content, and licensing platforms.
• Recruited, trained, and gained the trust of a cohesive team of seven direct reports sports marketing managers.
• Extensive tradeshow experience through attendance, planning, and production in several global locations.

Foothill Ranch, CA, US

• As the media production arm for Oakley, 1242 Productions focused on promoting awareness of its core board sports market and world-class athletes.
• Hired creators, pitched concepts, oversaw creative, managed budgets, and overall direction for video production.
• Executive Producer for Oakley’s documentary films and network television programs.
• Established digital and network television releases to include world premiere tours and brand integration with global media outlets.

Foothill Ranch, CA, US

• Developed and executed strategic marketing plans for the Snowboard and Wake divisions of Oakley. Merging endorsed athletes with brand values and messaging as it relates to each of the sports divisions. Conceptualized.
• Supported promotional advertising campaigns and events, ensuring a cohesive brand image among the athletes.
• Executed development of the Oakley Pro Rider Series: Technical Outerwear and Accessories, expanding endorsed athlete collections to include nine athletes - six men and three women.
• Conceived and coordinated the Oakley Signature Series Snow Goggles collections capturing the style and brand image of each athlete, expanding to include over twenty male and female athletes.
• Established and maintained successful ongoing relationships with respected global industry leaders.
• Project manager for the Oakley Gretchen Bleiler Collection of outerwear, accessories, lifestyle apparel, and eyewear. Served as a primary liaison between the athlete and the brand throughout the design process.

Foothill Ranch, CA, US

• Independently contracted sales and marketing representative for Oakley’s multiple divisions in apparel, footwear, eyewear, watches, and accessories for 150 retail locations in Oregon.
• An early pioneer of regional grassroots marketing promoting athletes, brands, and retailers.
• Increased territory sales by 59% across 150 retail accounts for apparel, footwear, eyewear, and watch categories.
• Implemented unique brand-building tactics engaging consumers, resulting in improved foot traffic for retailers.
• Oakley Sales Representative of the Year Nominee, finishing among the top two in 2000.
• Demonstrated innovative and creative merchandising ideas throughout influential locations and stores statewide.

Burlington, Vermont, US

Time was split between the Marketing Team Management group and the Hardgoods/Softgoods group. My overall responsibility was to provide technical service to the team riders, especially Terje Häkonsen, during all major competitions, promotional events, and photoshoots. Also providing feedback from the team to the appropriate product managers and marketing.

The Rockies region winner was Aspen’s Alternative Edge. Five snowboard retailers, one from each of five regions of the country, were named retailer of the year at the 1995 Ski Industries America Ski, Snowboard, and Outdoor Sports Show in Las Vegas. The awards were based on a shop’s contribution to the growth of snowboarding, promotional and marketing.