Online Platform Director
In my role as Online Platform Director at Springer Publishing Company, I oversaw the operations and development of the Springer Connect (https://connect.springerpub.com) eBook platform. I conducted user interviews to identify PDF as the preferred format, saving costs and avoiding the implementation of a costly eBook reader interface. Additionally, I developed a system for sales representatives to provide instant online access to eBooks, eliminating the need to send print textbooks via mail, saving time and costs. I also streamlined the eCommerce data import process, resulting in doubled marketing email open and click rates.