Matt Zuby Email & Phone Number

Marysville, Ohio, Us

-Rebuilt an analytics department responsible for helping to make media investment choices across brands and media tactics.- Aiding in the adoption of predictive sales analytics; quantifying key business drivers and its impact on driving sales.-Translate and deliver brand marketing’s need for analysis to create a culture of data-usage and data-informed decision making. Helped improve the overall marketing spend efficiencies by implementing, tracking, and analyzing KPIs for the brand teams.-Responsibilities include market intelligence, competitive share tracking, enterprise business reporting, and marketing advertising performance measurement across a team of 5 direct reports.

Marysville, Ohio, Us

Brand marketing for Scotts Lawns.-Full P+L responsibilities for a +$1B business. Set the strategy and executed the omni-channel marketing plans for the Scotts Lawns business.-Articulated the vision, aligned cross-functional focus, and established the brand strategy (positioning and framework) for a Scotts sub-brand centered around sustainability and serving the needs to local communities.

Marysville, Ohio, Us

Marysville, Ohio, Us

Marysville, Ohio, Us

Westerville, Ohio, Us

Brand Manager - Krazy Glue, Elmer's Hardware, Outbound Licensing.Responsible for the P&L of Krazy Glue, Elmer's Hardware Products (Wood Glue, Wood Filler, Aux Hardware) and Elmer's Outbound Licensing. Responsibilities include: long-term strategy planning, marketplace assessments through data analysis (NPD, Nielsen), consumer research (surveys, focus groups, shop-alongs), product development, pricing, product positioning, packaging refinement, consumer messaging, advertising, social media strategy, and retail promotions.

Westerville, Ohio, Us

Manager of Krazy Glue and X-ACTO Cutting tools.Full P&L responsibilities for Krazy Glue and X-ACTO Knives. Responsible for strategy planning, consumer research (surveys, focus groups, shop-alongs), product development, pricing, product positioning, packaging refinement, consumer messaging, advertising, consumer engagement, social media strategy, and promotions.

Westerville, Ohio, Us

Responsibilities include bringing new products to launch, consumer insights, and merchandising for X-ACTO, Krazy Glue and Elmer's Hardware (Carpenter's Wood Glue, Wood Filler) brands. Create primary research and utilize secondary research to uncover shopper insights. Leverage insights to develop strategies for key channels that encompasses a brand platform and integrates the shopper into the business planning process.

Westerville, Ohio, Us

Brand management of Giddy Up Toys division.Assess marketplace and business conditions and develop a long-term marketing strategy and plan including pricing, packaging, consumer messaging and programs for sales.

Ann Arbor, Michigan, Us

Responsible for maintaining a strong relationship with clients while developing survey content, facilitating code development and deployment for online survey, as well as providing insightful and actionable feedback on a regular basis.

Client Management, Product Development and Technical Sales

Northville, Mi, Us

Product Development, Engineering, Marketing, Packaging, Logistics, and Sales

Mba, Marketing And Strategic Management

Bachelor Of Science, Applied Engineering Sciences, Cognate In Supply Chain Management