Mat Zucker Email and Phone Number
I'm a marketing executive (and podcast host) who helps brands grow using strategic, creative and digital leadership. I help clients in three ways:1. Build modern brands that earn trust2. Use digital to unlock growth 3. Create content and experiences that build relationships and drive actionAt Prophet, in addition to client work, I’m the acting Chief Marketing Officer. I previously co-led the marketing and sales practice, which includes digital marketing, communications, content and marketing org design. Much of our work integrates brand and demand marketing for growth across B2C and B2B. In my first five years, I managed the firm's digital discipline, which includes 30+ specialists globally. My prior leadership positions have been at creative, digital agencies and startups, including as chief creative officer, executive creative director, and head of comms and marketing .I started as a copywriter, diving early into interactive (1996!) and ever since, have been working across digital, social, video, content, public relations and direct. I host two wonderful podcasts (Cidiot, Rising). I didn't have to learn to be innovative or integrated. I've always loved and believed in it all.Honors: “Top 25 Marketing & Sales Consultants 2024” — The Consulting Report Speaking: Direct Marketing Congress, B2BMX, Emerge Americas, AMA BrandSmart, AMA RichmondJudging: Cannes Lions, Effies, Caples, Internet Advertising Competition, AIVA/DaveyMemoir: Bronze Seeks Silver: Lessons from a Creative Career in Marketing - www.bronzeseekssilver.com
Prophet
View- Website:
- prophet.com
- Employees:
- 201
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Senior Partner, Chief Marketing OfficerProphet May 2024 - PresentSan Francisco, California, UsIn addition to leading client work in strategic marketing, I serve as the firm’s chief marketing officer to integrate brand and demand marketing and practice what I preach.Awards: MarCom Awards, Strategic Communications/Research; The Consulting Report, Top Marketing & Sales Consultants 2024 -
Senior Partner, Co-Lead Of Global Marketing Strategy PracticeProphet Apr 2021 - May 2024San Francisco, California, UsCo-head of the firm's global marketing & sales practice, which includes go-to-market strategy, digital marketing, demand generation, advertising, content strategy, and marketing org. I serve as a marketing strategy lead and advisor for clients, helping them creatively build their brands and teams to attract, win, and grow customers.Reports: "Brand & Demand Marketing: A Love Story" and Altimeter's "Key Elements of Building A Unified Content Strategy"Awards: ABA Stevie Awards, Killer Content, Muse, New York Festivals, Shorty, TransformClient work highlights include:* Marketing transformation for a national financial services company building brand awareness and lead gen, supported by advertising, content, processes and technology* Marketing transformation for a next-generation entertainment studio leading to a successful M&A* Marketing planning for several B2C and B2B brands providing new structure and customer-centricity* Digital marketing strategy for a global beverage brand incorporating e-commerce tactics* Brand refresh and product value propositions for global professional services company* Marketing campaign for national restaurant chain beating cash register benchmarks* First-time content strategies for multiple brands leading to new programs and business outcomes -
Partner, Co-Lead Of Global Marketing & Sales PracticeProphet Jan 2019 - Apr 2021San Francisco, California, Us -
Partner, Global Lead, Digital DisciplineProphet May 2014 - Dec 2018San Francisco, California, Us -
Executive Producer And HostCidiot Jul 2018 - PresentCreator, host, and producer of the award-winning podcast about moving from the city to the country. Discover it on Apple, Spotify, Google, Overcast, Pocketcasts, or wherever you listen to podcasts. Visit cidiot.com for links and more info on mailing list, press, sponsorship, partnership, and the new "Cidiot" song. -
Advisor - Digital Advisory BoardAmerican Express Mar 2015 - Aug 2016New York, Ny, Us -
Global Executive Creative DirectorRazorfish (Publicis Groupe) Jun 2013 - May 2014New York, Ny, UsLed global digital marketing for BlackBerry through multi-agency unit Publicis B1, fueled by Razorfish, DigitasLBi, MRY, Rosetta and Starcom. Handled creative strategy, advertising, web dev, social media content + community management. Work included launch of cross-platform BBM, crisis communications, and repositioning of BlackBerry as a productivity tool for business. -
Freelance Creative DirectorCreativefeed, Questus, Monacolange, Hindsight Career Project May 2012 - Jun 2013Freelance creative director and copywriter. Launched Essilor's Vision Impact Institute, a new Girl Scout Cookies campaign in English and Spanish, digital OOH for CapitalOne Bank, print for Plantronics headsets, and helped all three agencies win new business. Also created the breakthrough video series "Hindsight: What We Learn When We Look Back" -- practical career advice for folks in the creative fields.
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Chief Creative OfficerOgilvyone New York (Wpp) Apr 2009 - Mar 2012New York, Ny, UsLed the $100M New York office and a department of 70+ creative directors, copywriters, art directors, designers and user experience folks. Helped reassert and re-inject creativity into the global digital and direct offering, raised awards performance, created the brand editor role for UPS, and the Search for the World's Greatest Salesperson for OgilvyOne Worldwide. Main clients and new business wins included British Airways, BP, Citizens Bank, College Education Corp., Du Pont, IHG Hotels, Johnson & Johnson, Time Warner Cable, Medco Pharmacy, MetLife and UPS. Created global creative collaborative. Cannes Lions jury (2011)Asia Digital Media Awards jury chair (2011)Caples Awards US Head Judge & Exec Committee (2009-12)BtoB Direct Agency of the Year (2011)WPPed Cream Best in Direct (2011)Creativity Keynote: Belgium Direct Marketing Congress (2010) -
Vp, Executive Creative DirectorAgency.Com (Omnicom) Apr 2007 - Apr 2009New York, Ny, UsVP/ECD for New York office and network lead. Injected insights into briefs, grew and won business, raised visibility through work, part of the core management team. Work highlights include CIT's 5-Minute Capital podcast series, an innovative revamp of Skittles.com tapping social channels, and a provocative, global launch for LG Scarlet TV's (with TBWA).British AirwaysCITDel Monte Foods & PetLG ElectronicsMars -
Executive Creative DirectorR/Ga (Ipg) May 2005 - Mar 2007New York, Ny, UsHelped an agency famous for design expand into marketing. Co-led team of 45 across account service, copy, design, UX, production and technology.Subaru: Led digital creative across advertising, web and CRM. Innovative Impreza model launch via a gaming platform. Johnson & Johnson: Built $11 million in digital business, across 10 brands (including Acuvue, Clean & Clear, Johnson's Baby, Lactaid, Splenda, Viactiv) and the 2008 Beijing Olympic Sponsorship. Developed one of the first podcast series by a major brand and launched baby.com. -
Senior Partner, Group Creative DirectorOgilvyone New York (Wpp) Nov 1999 - May 2005New York, Ny, UsDigital creative lead for Arthur Andersen, US Office of National Drug Control Policy, TD Ameritrade, Cisco Systems, NYTimes.com and more. Also ran Tribe25, the Ogilvy youth marketing practice.Highlights include 20-episode "Summit High", part of the anti-drug campaign, and a global relationship marketing program for Cisco Systems. Awards include One Show, Effie, Webby, LIAA and WPP Atticus for Internet Communications. -
Group Creative Director | Copy DirectorBlue Marble / Novo Sep 1998 - Oct 1999Head of copy at one of the top 10 digital shops. Continental AirlinesErnst & YoungGeneral Motors: Cadillac, GM GoodwrenchProcter & Gamble: Crest, Folgers, Swiffer, Vicks24/7 Media
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Creative Director/CopyManhattan Marketing Ensemble : Mme May 1997 - Aug 1998New York, Ny, UsAdvertising and promotion for restaurants, liquor/beer, electronics.Guinness StoutJohnnie WalkerMaxellNathan's Famous -
Marketing & Communications DirectorNyc Net 1995 - 1998Spokesperson and marketing director for community on-line service. Handled creative, PR, media buying and community outreach.
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CopywriterFcb Global May 1992 - Jun 1996New York, New York, UsCopywriter at FCB/Leber Katz Partners for print, radio, tv and early web — packaged goods, telecom. Our beginnings shape us.AT&TNabisco Cream of Wheat Fleishmann'sStella D'oroRayovac Batteries -
President, Account Director, CopywriterMadison & Tower Advertising And Public Relations Oct 1989 - May 1992Led Cornell's 35-person, student-run advertising and public relations firm. Clients included Student Agencies, Inc. and The World's Largest Lasagna event with Defino Pasta. Led the advertising and local public relations, and the event (briefly) made the Guinness Book of World Records.
Mat Zucker Education Details
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Cornell UniversityEnglish (Creative Writing) -
School Of Visual ArtsPortfolio Classes -
The American University Of ParisModern American Literature
Frequently Asked Questions about Mat Zucker
What company does Mat Zucker work for?
Mat Zucker works for Prophet
What is Mat Zucker's role at the current company?
Mat Zucker's current role is Senior Partner, CMO | Brand ❤️ Demand | Creative Marketer.
What schools did Mat Zucker attend?
Mat Zucker attended Cornell University, School Of Visual Arts, The American University Of Paris.
Who are Mat Zucker's colleagues?
Mat Zucker's colleagues are Jerry Willie, Trevor Saunders, Sonia Molenda, Kate Blackham, C.a.c Prowals Ajiboye Adeniyi, Jase Wells, Natã Profeta.
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