Responsible for planning and executing across all facets of the marketing mix for the Dairy Portfolio: Cheese & Butter . - Hutchinsons Business & Brand Principal monthly report: sales analysis, marketing activity tracking vs sales. - Support and work closely with the sales team: National Sales Manager, Key Account Manager, Territory Managers and Merchandisers to focus the business on commercial opportunities providing products annual review, category review insights, new product presentations, and delivering the marketing activity plan. - Development of the marketing plans and budget : o Organize a sampling campaign in Supermarkets across the country, o Digital campaign, o Price promotion activity in stores to ensure sales volume lift. - NPD: Strategic development of the company’s corporate brands to ensure increased brand equity, and develop recommendations for product commercialization detailing financial returns & investment commitments. - Communicate with different stakeholders: Brand Principal, Suppliers, Marketing and Technical Team in Australia. - Liaise with the day to day: communication of relevant product quality issues, sales team request, and sales revision.

- Development of Business Plan, Marketing plan, Media Plan for each brand. - Brand and product launch on NZ market (NPD) : - Strategy development: define the brand’s personality, positioning, USP, pricing.- Analysis of competitors.- Product development for New Zealand and China Market: define packaging, label design, content, consumer needs and expectations, product specification.- Development of promotional marketing materials (BTL).- ATL Campaign, videos presentation of the company.- Creation of Newsletter for Retailer about the brands,- Training to stores: training manual, training presentation.- Commercial presentation to the retailers. - In charge of the marketing team formed by the designer and the dietician.- Interaction with R&D, Production and Regulation department. - External communication with suppliers and retailers. - Website development: Create 3 new websites to support the brands and company communication: www.lotcarebaby.co.nz, www.naturieshealth.co.nz, www.homecarenz.co.nz - International Development: supporting the International Business Manager to promote and recruit distributors for the Asian Market.- Organization, preparation and participation in an International Trade Expo in Hong Kong: Natural Product Expo Asia, Shanghai Expo.

Launch in Mexico : Savatore Ferragamo Timepieces & Valentino TimelessMarketing activities: Marketing plan, advertising, merchandising/boxing-out, public relation with agency, events, press conferences, runways, mailing, training, etc.Pricing / Margin, managing purchasing and A&P Budget. Select and purchase the collection: newness and trends. Managing orders, inventory and products life cycle.Sales: Business plan, selling pitch, negotiation, forecast, sell-out.Supervising the Luxury Brands Sales Represent.Distribution negotiation in 6 countries;

ATL & BTL campaigns: advertising campaign strategy development: Danone Group :Bonafont , Johnson & Johnson GroupLaunch of new beverages on the market and develop new productsParticipate and analyze consumer´s test results: AC Nielsen, Millward Brown. Analyze competitors' strategy: Beverage and OTC category. Campaign presentation to the client. Realization of TV and Radio commercial, shootings for prints , pop etc. Packaging and Label development.Coordinate the project between client, creative team, and other staff.