Maud Roussel Email and Phone Number

Lead of menu vision, innovation strategy and brand planningMenu vision : - Build the most relevant range architecture to increase KFC consideration and sales- Drive continuous core ingredients improvement- Identify and co-lead with WE procurement team spend smarter projects to limit cost inflation- Lead the pricing strategy to protect transactions and profitability in a high inflation contextInnovation : - Lead the French innovation agenda with strategic products launches and ESG initiatives (plant-based, local sourcing, nutrition roadmap…)- Fuel our 2 years LTOs pipeline with relevant concepts that meet consumers expectations and market trends - Partner with OPS and supply teams to implement reusable tableware Brand planning : - Understand the market and the consumers (qualitative and quantitative research, brand tracking, etc) and lead the strategic brand planning- Nourish the team with relevant consumers and market insights to build the marketing strategy and write the most relevant agency briefs - Provide the best research solutions to accompany the marketing team decisions (ads efficiency measurement, product concepts validation, etc …)Manage and develop a team of 6 people

- Define and implement cross media strategy (TV, digital and OOH) - Manage media budget - Build media strategy at a local level and accompany franchisees to implement their local initiatives - Manage 2 Brand Managers

- Develop and implement Value, Kids et Sides offers - Nourish a 3 years innovation pipeline for each category- Develop communication tools (ATL et BTL, including TVC)- Manage one brand manager

- Co-create et Influence Perfect Fit launch strategy at Europen level - Build 5 years business case for French market - Define and implement a successful and disruptive launch strategy (Consumer et Customer) for French market- Develop brand ecosystem (Media and Digital strategy, Brand content, Promotion and Instore activation)- Manage a cross-functional team project

- Define and implement 2 years innovation and portfolio development strategy- Lead Men Underwear and Socks collections and innovations development- Manage Playboy license - Manage 3 Brand Managers and one project team

- Manage Mod de DIM, DIM Signature and Chesterfield brand portfolios- Lead collections development - Reframe DIM Signature Brand Positioning - Develop new business (Brand stretching) to Hosiery category- Manage one Junior Brand Manager

- Define and implement local marketing strategy for French market- Stepchange Cesar activation model to make a shift on brand performances - Accompany and Influence Europeen projects- Pilot business performances

- Define and implement annual activation plans- Pilot brand performances