Masters in paints since 1950, Société Laurentide is a family-owned paint manufacturer and proud participant of the “Well Made Here” program. From its head office in Shawinigan, Société Laurentide manages more than 200 employees in five manufacturing plants located in Shawinigan and Victoriaville, Quebec, and in Richibucto, New Brunswick. Société Laurentide’s activities encompass: Laurentide Paint, which manufactures national brands such as YÙTM, Laurentide PaintTM, MIX & MatchTM and BoomerangTM, the 100% eco-friendly paint, as well as architectural house brands such as BMR’s SPLENDI, in addition to products specially designed for manufacturers in the windows, doors and exterior sidings sectors, among others, such as UraquaTM and InnocrylTM. Laurentide Environment, which ensures the logistics management and the proper handling of post-consumer paint surpluses throughout Quebec and the eastern provinces of Canada. This division also collects and sorts batteries, compact fluorescent light bulbs, used oils and other hazardous household waste to redirect them to processing centres for environmentally friendly disposal.